Infect them with his own, infectiously beautiful but also inefficient play style if he could?
PR reason for something like this would be pleasing the casual tennis fans with beautiful tennis, but the real reason would be reducing his rivals to inferior brand of tennis and therefore reducing their wins.
PR reason for something like this would be pleasing the casual tennis fans with beautiful tennis, but the real reason would be reducing his rivals to inferior brand of tennis and therefore reducing their wins.