Extortionate ticket prices are what keeps Laver Cup afloat financially as sponsorship and TV revenues have been modest since the very beginning. The event has to be held in wealthy cities/countries with big (10,000+) indoor venues available for September. I don't know that there's market for it in Athens or Budapest, let alone smaller towns in Poland or elsewhere. Even Berlin was not exactly a success in terms of revenue.

 

Tauron Arena in Cracow has a capacity of 22,000. I wouldn't say that Cracow generated less income than Prague. On the other hand, if Federer speaks about event in 2027 to be played e.g. in Africa, would Laver Cup earn a lot of money e.g. in Kenya or another country? In Poland Hurkacz could attract a lot of fans and which local hero could do the same in any African country?

 

I liked your post but for a thread title you could have just stopped at "Why is the Laver Cup?".........

 

The real question is: "Why is Laver Cup planned," period. The location doesn't matter. Just cancel this event.

 

Even if the event loses money, I could imagine than Federer wants to keep it going as long as Rod Laver (aged 87) is alive.

 

FWIW, the company behind Laver Cup expects the 2025 edition to be significantly more successful financially than the 2024 and 2023 ones.

 

Btw, Jon Wertheim said on Roddick's podcast he's hearing the next LC edition hosted by Team World could be held in Asia.
He didn't specify where but a place like Singapore or Seoul would make sense. Don't think China is an option since two 250s are already held in China the same week. Maybe Japan — for example, Osaka?

 

London is a good spot because they can charge anything and desperate Brits will just get the credit card out and fill the stadium, even if they dont have the cash, the credit card will come in handy.

Other than that, the event is a total waste of time.