Hitman, if Guga was american, we wouldn't be having half of those Guga conversations...
Unfortunately the American media is louder than everyone else, and they are very very very xenophobic and look over real talent, in desparate search of something mediocre and American born.
Moving on to the topic at hand:
If James can break into the top 20 or 15, he has a great deal of appeal - women like him, he is respectful, kind, well spoken, easy to root for, etc. etc.
We need players like Hewitt and Safin though, who one either loves or hates..
Lots of people hated Connors or McEnroe, and that helped make things interested for people, as they always had someone to root for or against.
As much as people bitch about him, the game needs Hewitt. He's consistent, he has a lot of fire power, he is easy to either root for or against depending on what you like, he always puts on a good show - the guy is worth every penny you pay to sit on a court and watch him, and that is the way that it should be.
If Roddick can break into the top ten, and do better at slams, he'll peak the american fan base, which seems generally unable to enjoy athletes from other countries or something ....
Though wether or not the ATP has a lot of fans really depends where in the world you live....
I don't suppose that people in Spain have spent the last ten years bitching, have they?