I am not sure that's the designers' primary goal. That still should be making a profit for the company, i.e. sales. I have no bloody idea who'd buy this atrocity. I usually don't buy Nike out of spite, however, even if I wanted to, the contest between the pj's and the unicorn vomit is so tight, I wouldn't know what to choose. Truly perplexing choices.It's been going on for quite some time already, as many have pointed out. And I think it's called 'fashion'.
These designers will do anything to make the players stand out from the rest and making them look hideous unfortunately serves the purpose well enough.
At least these outfits are not forgettable, are they? I don't think so as we're discussing them here.
Not a fan of these creations either though as a fan of simple and classic designs, but I kind of get what the designers are after.
And why am I botheted to any degree by what the players are wearing?
Because I think tennis is best when it's pleasing to the eye, not when something is distracting you from the play itself all the time.