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Great news for US tennis :D

U.S. Open Series Continues To Wrack Up Ratings

By Tennis Week
08/12/2005

The U.S. Open Series continues to cause viewers to push buttons. Tennis fans have been pushing the buttons on their remotes tuning into the U.S. Open Series in greater numbers this summer.

Despite the fact several of the sport's top stars have been sidelined with injuries, USTA and ESPN today announced that television viewership through the first two weeks of the U.S. Open Series featuring both men's and women's tournaments are up 30 percent over ESPN's 2004 coverage, attracting more than 13.8 million viewers.

Overall TV ratings have climbed 33 percent, according to ESPN. Total viewership of ESPN2's telecast of the men's Legg Mason Tennis Classic final featuring Andy Roddick and James Blake doubled ESPN2's rating for programming in the same time period in 2004 when Lleyton Hewitt beat Gilles Muller in the final.

Viewership of the women's Acura Classic final featuring Mary Piece and Ai Sugiyama was up 65 percent from 2004 when Lindsay Davenport crushed Anastasia Myskina with 680,000 viewers tuning in. The Acura Classic joined the U.S. Open Series earlier this year.

The U.S. Open Series continues this weekend with the men playing in Montreal at the Rogers Masters and the women competing in Los Angeles at the JPMorgan Chase Open. ESPN executives must be drooling at the prospect of a potential Montreal final between two-time champion Andre Agassi, who has been a ratings winner throughout his career, and charismatic Roland Garros champion Rafael Nadal.

The television schedule is as follows, with all times Eastern and all action on ESPN2:

Friday, August 12th

Rogers Cup 1-3 p.m.; 7-9 p.m.
JPMorgan Chase Open 4-6 p.m.; 10:30 p.m.-12:30 a.m.
Saturday, August 13th

Rogers Cup 1-3 p.m.; 8:30-10:30 p.m.
JPMorgan Chase Open 10:30 p.m.-12:30 a.m.
Sunday, August 14th

Rogers Cup 3-5 p.m
JPMorgan Chase Open 5-7 p.m.
 

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Its great that the US ratings are up since most people in North America dont give a shit about tennis down here anymore. Maybe its just me but the tennis has been :zzz: for me, I enjoyed matches on clay more than the US Open series :eek: and I am not a big fan of clay, so that says something

Hopefully Cincy will be better, so many matches I would love to see. Safin vs Rafa, Rafa vs Roddick, and the list goes on but so far its been :eek:
 

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I emphatically disagree . So far , the u.s open series has been a success and the new emergence of tennis talent such as Rafael Nadal and Richard Gasquet has certainly made the sport a little more competitive and interesting to say the least . If you're a Roger Federer fan than it probably has been boring for you . The upside to all this , is that this years u.s open should be very interesting with so many potentially great match ups that i'm looking forward to .
 

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wimbledonfan said:
I emphatically disagree . So far , the u.s open series has been a success and the new emergence of tennis talent such as Rafael Nadal and Richard Gasquet has certainly made the sport a little more competitive and interesting to say the least .

Well, the emergence of Nadal and Gasquet has nothing to do with the US open series. Canadian Open , Cincy have always been interesting, even if some top players missed one or another.
 

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Is there a causal connection between creating the US Open Series and getting more viewers? Is that proven?
 

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Total viewership of ESPN2's telecast of the men's Legg Mason Tennis Classic final featuring Andy Roddick and James Blake doubled ESPN2's rating for programming in the same time period in 2004 when Lleyton Hewitt beat Gilles Muller in the final.
To quote Homer: "Doh" (or is it "Duh"? Can't say I watch the Simpsons).

Two US players in a final, instead of an Aussie versus a nobody whose origins the average viewer doesn't even care about.
 

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wimbledonfan said:
I emphatically disagree . So far , the u.s open series has been a success and the new emergence of tennis talent such as Rafael Nadal and Richard Gasquet has certainly made the sport a little more competitive and interesting to say the least . If you're a Roger Federer fan than it probably has been boring for you . The upside to all this , is that this years u.s open should be very interesting with so many potentially great match ups that i'm looking forward to .
:confused: My point exactly, Rafa, Gasquet and the like just started playing in Montreal, the other tournies in the US Open series have had pitiful players except for Roddick and Andre in the last one, no offense to any fan groups.
 

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CooCooCachoo said:
Is there a causal connection between creating the US Open Series and getting more viewers? Is that proven?
cannot be proven in the absence of something independent that happened at the same time.

more fans could have entered the game because of nadal or Federer or roddick or whoever between 2003 and today. these people could be the ones who are the "additional people" tuning in, but never did in previous years. tv wacks will attribute that to "Success" of us open series. when in fact it could be (a) lack of other things to watch on TV, (b) interest in seeing nadal irrespective of whether he plays series or not or (c) in fact, success of the series.
distinguishing between these is simply not possible by looking at some silly statistics. journalists do this routinely
 

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To guys like us who come to MTF, the US Open Series, I admit, looks very stupid.

but to people who would otherwise not even know there are tournaments played every week in tennis, the US Open Series helps them get into the know of things. Somewhat. So I'm glad they are showing those cheesy ads and making up those horrific nicknames.
 

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IMO, ratings are up because the semifinal and final matches are being televised at the same time each weekend.

In past years, you usually had to scour the weekend television listings to see when ESPN would show tennis -- often on tape delay.
 

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To guys like us who come to MTF, the US Open Series, I admit, looks very stupid.

but to people who would otherwise not even know there are tournaments played every week in tennis, the US Open Series helps them get into the know of things. Somewhat. So I'm glad they are showing those cheesy ads and making up those horrific nicknames.
Very good point and that's what it is all about.
 

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CooCooCachoo said:
To quote Homer: "Doh" (or is it "Duh"? Can't say I watch the Simpsons).

Two US players in a final, instead of an Aussie versus a nobody whose origins the average viewer doesn't even care about.
True, but Pierce vs Sugiyama did get better ratings than American Davenport vs. Myskina... not that Lindsay has ever been a ratings whore in the US.

I guess all the ridiculous publicity by the USTA has helped boost ratings a bit but the fact is that it's just a load of B.S. The summer season is entirely the same as two years ago without the US Open Series, only difference is blue courts and a little more money on the line but the top players don't care much because they already have mega millions. As Kim Clijsters said, it's not like she changed her summer schedule to fit with the USO Series, she's playing the same events as always.
 

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Page Turners

By Tennis Week
08/19/2005

The U.S. Open starts in nine days and tennis is already a hot topic in the American media. Several of tennis' top players and leading personalities are turning up on magazine covers and in features and photo spreads, according to the ATP Insider.

Former U.S. Open champion Andy Roddick graces the cover of the August edition of Cargo.

Australian Open champion Marat Safin is the subject of a seven-page spread in the September issue of GQ.

Much to the delight of his female fans, reigning Roland Garros champion Rafael Nadal appears in Vogue and world No. 1 Roger Federer is featured in the premiere edition of Men's Vogue.

Washington, D.C. finalist James Blake, who provided a tough test for Federer in the opening round of Cincinnati, is the subject of a New York Times Magazine feature story that will appear on August 28th.

:banana: :banana: :banana:

And I'm seriously considering subscribing to ESPN Magazine because they almost always have somthing tennis-related in there (unlike Sports Illustrated). In fact, for the Andrew Murray fans here, ESPN mag featured him in a nice long article in this week's issue. :)
 

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NYCtennisfan said:
It never was a failure. Most of that talk was wishful thinking done by people on this board.
That depends on what they were trying to achieve. They still didn't get all the top players to attend most of the US Hardcourt events. It seems to me that Cincinnati was the one big smash success that they had since they got all the top 5 players to enter plus Agassi. However, Cincy being a TMS would be important any way. How many viewers did Indy, LA, and Washington get? I think that the general public had no idea that any of the tournaments were going on.
 

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njnetswill said:
To guys like us who come to MTF, the US Open Series, I admit, looks very stupid.

but to people who would otherwise not even know there are tournaments played every week in tennis, the US Open Series helps them get into the know of things. Somewhat. So I'm glad they are showing those cheesy ads and making up those horrific nicknames.
I don't think the general public saw those ads and knew what they were about. I mentioned the Cincinnati tournament to someone the other day and they said, "Oh I didn't know there was tennis in Cincinnati". Furthermore.....they didn't even show a lot of the good matches on television. What's the point of running an ad that the general public doesn't understand and then not even advertising when a specific tournament will be shown? Then to not even bother to show all the matches of the top 5 guys? What kind of promo is that?
 
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