guess who's having the last laugh? wasn't it the defeat to Johansson that set in motion his firing?
When Brad Gilbert Departed, He May Have Taken Roddick's Mojo
SOMETIMES, reality is more twisted than an ad campaign.
In the commercial, Andy Roddick drifts off to sleep while his alter-ego - a dude in a cowboy hat with Billy Ray Cyrus's line-dancing skills - eats, drinks and shops at Barney's with the tennis superstar's American Express card.
All the while, Roddick, feeling bewildered, feeling as if a part of him is missing, has lost his groove - or mojo - on the court. So the ad man asks, "Have you seen Andy's mojo?"
In reality, the dude rising up from Roddick's body doesn't wear a cowboy hat but a
Raiders' cap. Brad Gilbert doesn't spend Roddick's money anymore, but likes delivering lines to any camera crew within his area code - or into any mirror in his hotel room, for that matter - breathlessly talking about the superstar he once coached to fame.
All the while, Roddick, feeling stunned, feeling unglued, has his high-octane serve dismantled by the passing shots of Gilles Muller, the lefty from Luxembourg, under the Arthur Ashe Stadium lights last night.
With a frustrated backhand into the pit of the net, Roddick was upset, 7-6 (4), 7-6 (8), 7-6 (1), on his 23rd birthday. No wishes on candles could save him from an unfathomable first-round exit on the biggest stage in tennis. No one saw it coming.
"I'm in a bit of a shocked state right now," said John McEnroe, the TV analyst, as the night of tennis ended abruptly on USA Network. "I don't believe this."
Every disquieted fan who had been sitting in the stands had to ask, "Have you seen Andy's mojo?"
Roddick had no answer. He was as dumbfounded as anyone else. At one point, during the heartache of a third-set tie breaker, after yet another contorted winner by Muller, Roddick muttered to himself, "This is unbelievable."
It shouldn't be so impossible to comprehend. Roddick is among the elite, but it may just be that Gilbert took a little of his edge with him when he was fired last December. Gilbert was pushed out after he had helped guide Roddick to the 2003 United States Open title. Suddenly, Roddick wasn't just another young somebody chasing the American aura of Pete Sampras and Andre Agassi.
He arrived, and in tears, immediately embraced Gilbert that day of the Open trophy ceremony. Then Gilbert was dumped. There was very little explanation at the time, but Roddick seemed to have lost patience for Gilbert's high-maintenance, diva ways. There was a lot of diplomacy, but Gilbert's grating personality at every meal, every practice and every plane flight home seemed to rub on Roddick.
That's what Gilbert - in all of his neurotic glory - does to people. So it was out with the overbearing Gilbert, ex-coach of Agassi, and in with the understated Dean Goldfine, ex-Davis Cup coach.
For an instant, the breakup appeared civilized, until the Australian Open, when Gilbert made a dubious remark on ESPN. Using a college football analogy,
Gilbert categorized Roger Federer as the University of Southern California - the national champion - and referenced Roddick as Oklahoma, the No. 2 that was humiliated by the Trojans.
"There's no question it's a diss," Roddick said of Gilbert's comment. "But I'm not going to play that game. You know, I've been in the title game."
He has been there only to find Federer's perfection in his way. It has been easy to dismiss Roddick's streak without a major as a product of Federer's uncanny ability to win without a visible weapon.
Upon landing in New York, Roddick fielded all questions Federer: Was Roger in his head? Was Roger unbeatable?
The issue is, Roddick's game hasn't progressed enough to challenge Federer since 2003. Gilbert put a mind to Roddick's might. Like him or loathe him, Gilbert provided Roddick with expert intelligence and reconnaissance before every match.
Ranked No. 68, Muller wasn't a pushover by any means, but Roddick didn't seem to have a grip on an alternate strategy. He rushed the net at the most awkward moments, including the tie breakers. He remained flat-footed when he had Muller in a hole, including break points.
Muller dictated; Roddick reacted.
"I don't really remember a loss where I've felt this bad afterwards," Roddick said. "I love playing here. I probably had the best practice week I've ever had in lead-up. It just didn't translate tonight.
"I'm in a little bit of shock right now, to be honest. I'd give anything to go back four hours right now."
Would he go back to December? There is no doubt Roddick has had success with Goldfine at his side, but he hasn't gained on Federer. Last night, he regressed with no happy ad campaign conclusion.
In the commercial, Roddick's mojo is caught, reined in and returned to the superstar of the American Express billboards.
In reality, Roddick's mojo never returned last night. It may be out there somewhere, wearing a Raiders' cap.