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Marketing gurus claim in the Daily Mail that Andy Murray can pull in $30M more in sponsorships due to marrying Kim --- similar to the marketing boost when the Beckhams married. [Perhaps someone should tell Rafa to pick up the pace with Xisca.]

... It is thought that Kim has had a similar effect on Andy - softening his image and giving him an extra dimension. Speaking to The Evening Standard, Nigel Currie, a sponsorship and marketing consultant has explained: 'Kim adds at least 30 per cent to Murray's earnings off court. "Andy Murray on his own is not that attractive, but add Kim [and] they are now a celebrity couple and have more options. She brings in a whole new dimension to his marketability. They are using the same model the Beckhams are using.'​


http://www.dailymail.co.uk/femail/article-3151304/The-power-married-life-Kim-Sears-reported-add-30-MILLION-tennis-star-husband-s-earning-potential-Murrays-new-Beckhams.html#ixzz3fAw0AZnc

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