"I think the USTA needs to spend more time searching for talent in the inner cities," says Larry Stefanki, who has been coaching Roddick for several years and, before that, took Marcelo Rios to No. 1 in the world and helped Yevgeny Kafelnikov win the Australian Open. "You need kids with hunger, and you can't tell me that there aren't plenty of them with the skills and the ambition to succeed amongst those less privileged areas of our society. But they need to see tennis as a cool sport, they need to be drawn to it. Otherwise, they are going to go and play basketball."