Kei isn't hyped he has an allround great game and also has a GS Final also he is #4.Nishikori
If he was close and gets this hype, imagine what would only 1 GS do to his popularity.
Dimitrov... maybe, but if he would return to mediocracy, there would be no hypes like for Nishikori.
1. DimitrovWhich player (currently slamless) would have been hyped to infinity on MTF, had he won a slam ?