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· Premium Member
25,407 Posts
Dirk! You're face is all red! :haha: :devil:

Anyhoo, news of Roger finally getting an agent reminded me of this article from ABC News a while back. I wonder how much, if at all, this played a role in Roger finally breaking down and getting an agent (besides the fact that Team Roger needs a bigger team.)

Roddick Beats Federer -- Not on Court, but in Endorsements
Switzerland's Federer May Be Top-Ranked Tennis Pro, but America's
Roddick Seems to Dominate Ads

Special to ABC News

Aug. 27, 2005 -- Switzerland's Roger Federer may be the top-ranked
tennis player in the world but America's Andy Roddick appears to be
winning the race to the bank with lucrative endorsements.

On billboards, buses, bus stops, and subway cars and platforms in
Melbourne, Australia; Paris; and London, Roddick's image has dominated
the advertising messages displayed this year around the world's major
international tennis championships.

Federer, while holding endorsements from one major sports apparel
company, Nike, a major tennis company, Wilson, and three Swiss
companies, is far less visible.

This, despite the fact that the 24-year-old Federer has beaten
22-year-old Roddick in all five championship finals they've played. In
11 tournament matches against Federer, Roddick has won only once, and
that was two years ago in Montreal.

Roddick Is Everywhere

Yet now, amid the fanfare of the 2005 U.S. Open here in New York,
Federer -- while making the television rounds, such as ringing the
NASDAQ opening bell -- seems overshadowed, while Roddick is everywhere.

For American Express, Roddick glances out at Big Apple subway
passengers under a tag line: "Has anybody seen Andy's mojo?"

For Lexus, Roddick stares down at visitors to a luxury automobile
display just inside the gates of the National Tennis Center, where
hundreds of thousands of patrons stroll during the tournament's two
long weeks. He stars in a series of Lexus television commercials.

And for Lacoste, the French sportswear company, a giant image of
Roddick smashes a backhand from atop a new Lacoste store at the side of
Arthur Ashe stadium..

"He's close to $10 million per year," said Kenneth Meyerson of SFX
Tennis, the sports marketing company which negotiates contracts for

To be sure, Federer has earned almost twice the career tournament prize
money ($18,236,073) as his erstwhile rival Roddick ($9,273,266). So far
this year, Federer's earnings ($4,140,518) are almost four times
greater than Roddick's ($1,526,385).

Federer's business affairs are managed by his mother, Lynette Federer,
in Switzerland. His contracts include endorsements by three Swiss
companies -- watchmaker Maurice Lacroix, food products distributor Emmi
and Swiss International Airlines.

In May, the Federer team switched public relations consultants. An
e-mail request to Lynette Federer for an estimate of the value of her
son's current endorsements was not immediately answered.

For tennis fans, it is Federer's on-court skills that draw respect. But
for corporate executives, it is Roddick's perceived ability to move
merchandise that earns endorsements.

"You just have an easier product to market," says SFX's Meyerson, who
may be unjustifiably modest, having negotiating deals for Roddick with
Rolex, Parlux (fragrances), Babolat (racquets, shoes, strings),
Microsoft X-Box and Sega, among other products.

Lacoste Deal

But the Lacoste deal has a special meaning. The company has a fabled
name in tennis, but an indifferent marketing record in recent years.

"We were in discussions with Lacoste for 12 months," Meyerson said in
an e-mail message.

When the deal was struck, it seemed an odd fit: Instead of Federer, who
speaks four languages and dresses in stylish Continental suits, it was
Roddick, a Nebraska-born American who previously wore John Deere-style
caps and black sneakers. Suddenly, it was Roddick who appeared in an
all-white, French-manufactured tennis outfit adorned with a familiar
green alligator.

Yet the Lacoste-Roddick deal has a precedent involving the United
States and the French company's namesake, Rene Lacoste, the world's top
player in 1926 and one of four countrymen who dominated Davis Cup
competition in the 1920s.

As a player, Lacoste revolutionized tennis wardrobes by borrowing a
friend's polo shirt and putting his trademark alligator emblem on the
chest. The idea for the logo came to Lacoste when a Boston sportswriter
wrote that he covered the court "like an alligator," meaning he easily
reached shots on both sidelines.

So perhaps it isn't surprising after all that the French company chose
an American player to help restore the lost luster of Lacoste clothing.

"I just had to buy something for my grandmother," explained Seamus
Heaney, a 25-year-old shopper holding a Lacoste baseball cap for
Roddick to autograph at the opening of a Lacoste boutique at the Macy's
department store at New York's Herald Square.

Heaney's grandmother, a Connecticut resident, is an avid tennis fan,
but her grandson says he isn't sure she is a Roddick admirer. But when
he saw a sign proclaiming Roddick's presence at the shop's opening, he
said, "I knew I should buy something here for her."

Roddick was the accidental beneficiary.

'Who's Roger Federer?'

Federer, who is becoming better known after winning three Wimbledon
titles, is still by no means a household name.

When he visited NASDAQ headquarters and appeared on a CNBC business
program, he was invited to step outside so photographers could take his
picture in front of the stock market's Times Square headquarters.

On the sidewalk, a bicycle messenger stopped to watch. Diaby Oumar, a
native of Mali, was asked if he would like to shake the hand of Roger

"Who's Roger Federer?" he asked.

"He's the number one tennis player in the world," came the answer.

With that, Oumar stepped forward and the two men looked awkwardly at
each other. Shutters clicked. The moment passed, and Roger and Diaby
went their separate ways.

"Image is everything," Andre Agassi once proclaimed (in a television
commercial for a camera). Yet, the lopsided rivalry in which Federer
wins championships and Roddick wins endorsements suggests that images
are not always what they seem.

· Premium Member
25,407 Posts
R.Federer said:
I imagine that a current player dominating the tennis so much like Roge it is impossible that he can control the number and type of offers with only a girlfriend-agent. And finally, i am sure andi would trade all his endorsement deals with great happiness if it were to mean he could get 1 more slam.
Now that he has an agent I'm sure more offers will pour in. Ad agencies would rather deal with another agent, not a girlfriend.

A paragraph from an ESPN article about the IMG deal:

Many tennis agents were concerned that Federer did not have an agent because they believed that he was not maximizing his value on endorsement deals. If the world's top player wasn't getting top dollar, then it would be harder for others to do the same -- though James Blake had another idea.

"If he's leaving money on the table, hopefully some of the rest of us can get a little bit of that," Blake joked to ESPN, just days before he began his run to the quarterfinals in the U.S. Open.​

Roger should milk it for all its worth. :cool:
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