Mens Tennis Forums banner

1 - 8 of 8 Posts

·
Registered
Joined
·
32,550 Posts
Discussion Starter #1
http://www.atptennis.com/1/en/2008news/enel.asp

Enel Becomes Official Partner of the ATP

London, United Kingdom – The ATP, governing body for men’s professional tennis, today announced that Enel, Europe’s second largest energy company, has become an official partner of the ATP.

As well as becoming the ATP’s official electricity partner, the three year agreement will include Enel’s sponsorship of eight men’s tournaments. They are the following ATP Tour events: Movistar Open in Viña del Mar, Masters Series Monte Carlo, BNL Internazionali d’Italia in Rome, BCR Open in Bucharest, Kremlin Cup in Moscow, Mutua Madrileña Masters Madrid, and. In addition, Enel will also sponsor the ATP Challenger Tatra Banca Open in Bratislava and, from 2009, will become an official sponsor of the ATP World Tour Finals in London.

"This is an exciting time for men’s tennis and we are delighted to welcome Enel as an official ATP partner,” said Richard Davies, CEO ATP Properties. “Our ambitious plans for the ATP Tour in 2009, combined with our stable of established stars are exciting record crowds on site and at home and offer a global profile that is attracting considerable interest from the commercial world. We are thrilled that Enel share our excitement and vision for the future of our sport and we look forward to a long and successful partnership.”

"Enel is delighted to be extending its relationship with the ATP. Enel as a company is based upon the kinds of positive values that sport and in particular tennis, has traditionally embodied, including fair competition, liability and respect for rules,” commented Paolo Lammatteo, Enel Head of Institutional and Stakeholders Communications. “These values mirror Enel’s corporate beliefs including good governance, ethical code, market transparency and respect for the environment. We very much look forward to continuing our partnership with the ATP."

As well as sponsoring Italy’s national basketball team, Enel is also an official partner of the 13th World Swimming Championships to be held in Rome in 2009. The partnership with ATP will become part of “Energiaper” - Enel’s brand enrichment programme. Launched in 2005, the programme is aimed at supporting and setting up cultural events, social and environmental activities, educational projects and sporting activities.

Enel is the latest world leading company to become an ATP official partner and joins existing partners Mercedes Benz, South African Airways, Ricoh, Stanford, Indesit, Head, Pacific and Waterford Crystal.
 

·
Registered
Joined
·
6,227 Posts
i don't get what oil companies expect from this sort of advertising. all the other sponsorship deals make sense...

Article said:
Mercedes Benz, South African Airways, Ricoh, Stanford, Indesit, Head, Pacific and Waterford Crystal.
...but energy? hm, rather not.
 

·
Registered
Joined
·
6,227 Posts
market position where? enel's an italian company with little international exposure - i'm not gonna order my heating oil from italy, even if enel had the best-known name ever over here.
 

·
Registered
Joined
·
1,042 Posts
wierd decisions....but meh.... more money for the ATP i guess.
 

·
Registered
Joined
·
2,326 Posts
market position where? enel's an italian company with little international exposure - i'm not gonna order my heating oil from italy, even if enel had the best-known name ever over here.
It's just advertising, I can also say that I won't buy a mercedes even if they are partners of the ATP :D
 

·
Banned
Joined
·
1,026 Posts
ENEL is not just oil company.
They are mainly in the business with supply of power to the end consumers (power utilites), and they have shares in many other european utilities. Very rich company
 

·
Registered
Joined
·
6,227 Posts
It's just advertising, I can also say that I won't buy a mercedes even if they are partners of the ATP :D
sure, but you can buy a mercedes because they're for sale everywhere around the world. i'm not gonna drive across the alps just to buy fuel, you know. ;) it's a local company, just like most energy supply businesses.

@ kitinov:

judging from the wikipedia-article, no, they're not big. they have a few shares of tiny companies in france, small things in latin america plus romania and bulgaria. wow. :eek:
 
1 - 8 of 8 Posts
Top