Enel Becomes Official Partner of the ATP
London, United Kingdom – The ATP, governing body for men’s professional tennis, today announced that Enel, Europe’s second largest energy company, has become an official partner of the ATP.
As well as becoming the ATP’s official electricity partner, the three year agreement will include Enel’s sponsorship of eight men’s tournaments. They are the following ATP Tour events: Movistar Open in Viña del Mar, Masters Series Monte Carlo, BNL Internazionali d’Italia in Rome, BCR Open in Bucharest, Kremlin Cup in Moscow, Mutua Madrileña Masters Madrid, and. In addition, Enel will also sponsor the ATP Challenger Tatra Banca Open in Bratislava and, from 2009, will become an official sponsor of the ATP World Tour Finals in London.
"This is an exciting time for men’s tennis and we are delighted to welcome Enel as an official ATP partner,” said Richard Davies, CEO ATP Properties. “Our ambitious plans for the ATP Tour in 2009, combined with our stable of established stars are exciting record crowds on site and at home and offer a global profile that is attracting considerable interest from the commercial world. We are thrilled that Enel share our excitement and vision for the future of our sport and we look forward to a long and successful partnership.”
"Enel is delighted to be extending its relationship with the ATP. Enel as a company is based upon the kinds of positive values that sport and in particular tennis, has traditionally embodied, including fair competition, liability and respect for rules,” commented Paolo Lammatteo, Enel Head of Institutional and Stakeholders Communications. “These values mirror Enel’s corporate beliefs including good governance, ethical code, market transparency and respect for the environment. We very much look forward to continuing our partnership with the ATP."
As well as sponsoring Italy’s national basketball team, Enel is also an official partner of the 13th World Swimming Championships to be held in Rome in 2009. The partnership with ATP will become part of “Energiaper” - Enel’s brand enrichment programme. Launched in 2005, the programme is aimed at supporting and setting up cultural events, social and environmental activities, educational projects and sporting activities.
Enel is the latest world leading company to become an ATP official partner and joins existing partners Mercedes Benz, South African Airways, Ricoh, Stanford, Indesit, Head, Pacific and Waterford Crystal.