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http://www.sun-sentinel.com/sports/tennis/sfl-bricktennis25sep25,0,7837102.column?coll=sfla-sports-utility-tennis
Roddick has mojo working
Published September 25, 2005


You want to know where Andy Roddick's mojo went? He'll attempt to throw it today into the face of Belgium Davis Cup captain Steve Martens.

Roddick gave Martens a glimpse of his hibernating mojo Friday when he defeated Christophe Rochus to give the United States a 1-1 tie at the end of the first day of the United States' relegation match on the indoor red clay at Leuven, Belgium. If he defeats Olivier Rochus in the opening match today, he'll assure the United States a victory and a spot in the 16-nation World Group for 2006.

As far as his mojo is concerned, Roddick has heard enough about it, and more than enough from Martens, who needled Roddick last Wednesday at the traditional dinner that precedes Davis Cup ties and is attended by officials of both countries and the ITF, the ruling world body of Davis Cup.

The mojo issue began in the days before the U.S. Open, when American Express, which has a contract with Roddick, plastered billboards all over New York -- on the street, in subways and on the boardwalk from the subway to the U.S. Tennis Center entrance.

"Have You Seen Andy's Mojo?" the ads wanted to know. When Roddick was dunked in the first round of the Open by virtual unknown Gilles Muller of Luxembourg, there were several days of wisecracking answers to questions about the whereabouts of Roddick's mojo.

Now it was Martens' turn to take a shot. "I guess you've been hearing about your mojo about 25,000 times," Martens was quoted by a member of the USTA staff as commenting at the podium during the dinner.

"Yeah," Roddick replied icily from his table. "But not at this forum."

Then, after a big point in the second set of the Rochus match Friday, Roddick turned toward Martens and screamed, "Keep talking."

He was so upset by Martens' comments at the dinner, said a Davis Cup team spokesman, that when the team got back to the hotel in Brussels, Roddick went for a 20-minute cooling-down walk before going up to bed.

It's a good story and, no doubt, if Roddick clinches the Cup tie today, there will be those thanking Martens for inspiring the United States to play harder.

I'm sure some will give Martens some credit for the U.S. win.

Most of these tales about higher motivation being gained from pre-game remarks or provocative comments quoted in newspapers and pinned on bulletin boards in locker room are highly overrated.

Neither Roddick nor other professional athletes need an opponent's remarks to take them to a higher level of performance.

But that doesn't mean it's not fun.

And what could be more fun for Roddick today than winning a doubleheader, beating Olivier Rochus and inviting Martens to take a good close look at his mojo?
 

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During Davis Cup isn't it traditionally the captain's job to jump up and argue with the umpire on behalf of his player?
If Martens was impotent over the disputed point then Andy has got sweet revenge.
 

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Wait, so the only thing Martens said was "I guess you've been hearing about your mojo about 25,000 times"? That doesn't seem that outrageous.
Roddick is taking his frustration with his bad play out on other people, when he should be angry at himself.
 

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And then afterwards, Martens got up and performed a stirring rendition of Midnight Oil's "Beds are Burning." It was awesome.
 

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wow, i'm glad andy didn't overreact or anything :rolleyes:
 

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SwissMister1 said:
And then afterwards, Martens got up and performed a stirring rendition of Midnight Oil's "Beds are Burning." It was awesome.
:devil:
 

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long walks are good...

i love andy but he should have objected to the use of the word mojo and the premise...just because some company pays you a ton of money doesnt mean you cannot object to cretain ideas...its called playing the game, the other game...plus you always have the upper hand when you have more than enough money to walk away from anything.


god i hate mojo!!!!
 
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SwissMister1 said:
And then afterwards, Martens got up and performed a stirring rendition of Midnight Oil's "Beds are Burning." It was awesome.

the resembelance is so uncanny :haha:
 

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Castlefore also posted an item from a Belgian newspaper that said in addition to taunting Andy about the AmEx ads, Martens also said that he got the the USO at the fourth round, and then said to Andy, "I guess you were gone by then."

The piece also said Kim apologized to Andy for Martens behavior.
 

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KarolBeckFan said:
Well when you make a commercial like that, you need to expect that it won't die. I defended Roddick in the other thread, but here I think he's in the wrong. Get over it, Andy.
Actually, American Express must be delighted that its "mojo" ads got this kind of penetration even after Roddick lost in the first round. Roddick took the money, so now he has to take the heat. Suck it up, Andy.
 

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I'm just going to quote Castafiore's post. It's saying what was in a Belgian newspaper today, and gives a completely different flavor to what went on at the lunch.

Castafiore said:
In the newspaper today:

* Our Belgian coach Martens behaved like an idiot by pissing Roddick off earlier during a lunch. He started out by saying to Roddick: "I arrived at the USO on the 4th day but I guess that you were already gone by then." He also said referring to the whole Andy's Mojo thing that American Express could not be used today and he waved with his visa creditcard :rolleyes: (Idiot)
Kim Clijsters was present and she apologized to Roddick for Martens' behaviour. Roddick was so pissed off that he had to take a walk for half an hour to cool down.
Classless and tacky of him but he's not an expert in diplomacy. I thought that Martens handled the Malisse thing all wrong.

I agree about the way Malisse was treated. Think how different the tie would have been with his presence.
 

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But I agree, Andy didn't use good judgment with allowing the Mojo ad, if indeed he even had any contractual power to limit what AmEx did. I'm sure he learned his lesson like Agassi did when he lent his name to the "Image is Everything" commercial that he had to eat for years and years.
 

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star said:
I'm just going to quote Castafiore's post. It's saying what was in a Belgian newspaper today, and gives a completely different flavor to what went on at the lunch.
That does change things, doesn't it? I would have to say they both behaved like children. That moron should learn some manners, and Roddick should not be yelling things at people during matches.

Still, Andy's behavior makes more sense with the "new" information.
 
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