I agree, he knows how to self promote. Since he has lost so many first round matches, he has had time to develop his writing skills and you can bet he will have some kind of podcast once he hangs up his tennis shoes for good. He might me wise to jump at that opportunity now, his only real claim to tennis fame ON COURT was his Wimbledon junior title. He should jump on the fact he gets tremendous positive press in the US. Capitalizing on that would be a wise move, because I don't see it happening on court.He's very good at PR, not so good at tennis.