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Old 07-25-2005, 01:16 AM   #1
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Default Andre wears Adidas!!



Discuss!! I'll post picture later to prove it lol
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Old 07-25-2005, 02:11 AM   #2
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Default Re: Andre wears Adidas!!

I thought he signed another deal with Nike after the contract ended.
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Old 07-25-2005, 10:28 AM   #3
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Default Re: Andre wears Adidas!!

he'll stays with Nike forever!
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Old 07-25-2005, 07:18 PM   #4
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Default Re: Andre wears Adidas!!

Quote:
Originally Posted by suus21
he'll stays with Nike forever!
Nike is the best, I don't want to see Adidas on Andre.
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Old 07-25-2005, 11:10 PM   #5
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Default Re: Andre wears Adidas!!

Updated: July 25, 2005, 5:30 PM ET
Agassi signs adidas deal after long-term deal with Nike

By Darren Rovell
ESPN.com


When Andre Agassi takes the court on Tuesday for his second-round match in the Mercedes-Benz Cup in Los Angeles, astute tennis fans will notice a change -- his clothes.




Agassi will be sporting a new brand at the Mercedes Benz Cup.

Adidas announced on Monday that the company has signed the 35-year-old to a long-term partnership. Agassi will wear adidas footwear and apparel, but much of the agreement includes giving products and financial support to the tennis star's foundation.

"I'm excited about my new partnership with adidas," Agassi said in a statement. "Our relationship not only means that I will be working with one of the best brands in the world but, more importantly, also provides support to my foundation."

The Agassi Foundation was founded in 1994 and has since become one of the most active philanthropic organizations run by an athlete. From 1996-2003, public records show that the foundation contributed $29 million to causes related to underprivileged and abused children.

"If there's a heaven, this guy is going there," said Martyn Brewer, director of sports marketing for adidas America. "His commitment to kids is beyond compare."

The move from Nike to adidas might befuddle some tennis fans. Perhaps no other athlete, aside from Michael Jordan and Tiger Woods, is more identified with the Swoosh.

"Andre Agassi and Nike is as indelible of a connection that a brand and athlete can have," said Paul Swangard, managing director of the University of Oregon's Warsaw Sports Marketing Center. "It's going to be a challenge to undo that."

"It's great that he will be wearing adidas for some upcoming tournaments," Brewer said. "But this deal is more about using tennis as a vehicle to help children instead of Andre being the face of adidas."

Agassi turned pro in 1986, but Nike didn't sign him to his first contract until 1988.

The following year, as he surpassed $1 million in career earnings, Nike cashed in on headbands and bleached denim shorts at retail thanks to Agassi. He loved his neon pink so much that he refused to play at Wimbledon because of the All England Club's all-white dress code.

"Nike has enjoyed a long and successful relationship with Andre Agassi, one of the greatest players in the sport," said Nike spokesperson Dean Stoyer.

Agassi's tagline became "Image is Everything," thanks to a Canon commercial that he starred in that used the line. Years later, he said he regretted that it became his unofficial motto.

"I think that phrase itself wasn't reflective of who I was, even then," Agassi told the Cincinnati Enquirer in 2000. "It's sad to say, even in saying the line and filming the campaign, it never quite occurred to me what was being said or expressed. Some lessons you have to learn a tough way. That certainly was one of them."

Throughout the course of his career, Agassi has won 59 career titles, including eight Grand Slam crowns. He won the U.S. Open in 2002, but he has only won two titles since then.

According to Forbes Magazine, Agassi was due about $40 million in Nike stock at the conclusion of his contract, which expired in January. A Nike source indicated that Agassi was paid in full as specified by his contract, but there was no stock payment involved. Agassi's agent, Perry Rogers, did not return a call seeking comment.

Even though she has been retired since August 1999, adidas still has Steffi Graf, whom Agassi married in 2001, under contract. Graf and Agassi have recently starred in commercials for Genworth Financial. The most recent spot features an actor playing their 3-year-old son taking on pro Taylor Dent. Brewer said that adidas might team the two in a commercial, though it's too early too tell.

After pulling out of Wimbledon because of a back injury, Agassi said he would talk about retirement at the end of the season. Despite the likelihood that he will end his tennis career in the near future, Agassi still has active endorsement deals. He has nine years left on a deal with 24-Hour Fitness and a lifetime contract with Head rackets.

Darren Rovell, who covers sports business for ESPN.com, can be reached at Darren.rovell@espn3.com. Check out his Sports Business Blog.
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Old 07-25-2005, 11:14 PM   #6
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Default Re: Andre wears Adidas!!



Click for picture

Agassi joins adidas team. Photo taken at a practice session for the Mercedes-Benz Cup in Los Angeles.

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Old 07-25-2005, 11:15 PM   #7
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Default Re: Andre wears Adidas!!

what tha F***
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Old 07-25-2005, 11:24 PM   #8
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Default Re: Andre wears Adidas!!

Press Release Source: adidas


Andre Agassi and adidas Enter Agreement
Monday July 25, 4:29 pm ET


LOS ANGELES and HERZOGENAURACH, Germany, July 25 /PRNewswire/ -- Tennis superstar Andre Agassi and adidas have entered into a long-term partnership starting with the Mercedes-Benz Cup in Los Angeles on July 25. As of today, he will be exclusively wearing adidas footwear and apparel.
(Photo: http://www.newscom.com/cgi-bin/prnh/20050725/SFM082 )

"I'm excited about my new partnership with adidas. Our relationship not only means that I will be working with one of the best brands in the world but, more importantly, also provides support to my foundation. Together, we will be able to give more at-risk kids a chance to succeed," said Andre Agassi about the partnership with adidas.

"We are very much looking forward to what this new partnership will mean beyond our business in the traditional sense, especially in the US, for many years to come. Andre is indisputably one of the biggest athletes of the 21st century and we are excited to support Andre not only with the best product on court, but also through his foundation. We will be working closely with him on various initiatives well beyond the sport of tennis," said Erich Stamminger, member of the Executive Board of adidas-Salomon AG responsible for Global Marketing.

This agreement also offers a wide range of marketing opportunities as the world's most famous sports couple, Andre Agassi and Steffi Graf, are now part of the adidas family. Steffi Graf, who has been with adidas throughout her career, has just like Andre been one of the most successful and admired athletes in the world.

It can be said that no other brand has been so closely associated with so many athletes in so many sports over so many years as adidas since Adi Dassler produced his first 'sports' shoes in 1920. Since then, adidas has built and underlined its leadership in the global sports arena with only one focused mission, and that is to provide every athlete with the best possible equipment and gear. In tennis, top athletes such as recently signed Andre Agassi, Justine Henin-Hardenne, Marat Safin and Guillermo Coria as well as adidas ambassadors such as Steffi Graf, Stan Smith, Ilie Nastase and Martina Hingis wear state-of-the art adidas tennis products.
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Old 07-25-2005, 11:27 PM   #9
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Default Re: Andre wears Adidas!!

it's simple :
they gave Andre long term contract.
May be Steffi helped with negotiations? She speaks German well..
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Old 07-25-2005, 11:33 PM   #10
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Default Re: Andre wears Adidas!!

adidas sucks Nike rules, can't believe Andre did this
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Old 07-26-2005, 07:36 AM   #11
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Default Re: Andre wears Adidas!!

Tennis

Agassi ditches swoosh


July 26, 2005

AFTER 17 seasons wearing a swoosh, Andre Agassi has parted ways with Nike in favour of a sponsorship deal with rival adidas.



The 35-year-old American announced the sponsorship switch to the German firm here today at a $US380,000 ($A499,146) ATP hardcourt event where he hopes to play his first match since an opening-round loss at the French Open.

A nagging sciatic nerve problem has kept Agassi off the court since May, keeping him out of Wimbledon for the second year in a row, and fuelled rumours that his days on the ATP Tour might be numbered.


Agassi, the top seed here and scheduled to play next week in Washington, now will use the same clothing and footwear brand as his wife, German tennis star Steffi Graf, who still has a sponsorship deal five years after her retirement.


"I'm excited about my new partnership," Agassi said.

Reuters
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Old 07-26-2005, 04:05 PM   #12
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Default Re: Andre wears Adidas!!

Quote:
Originally Posted by suus21
adidas sucks Nike rules, can't believe Andre did this
Agree with you.
Why Andre why?
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Old 07-26-2005, 04:23 PM   #13
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Default Re: Andre wears Adidas!!

You can purchase the Adidas stuff here:

http://www.tennis-warehouse.com/play...?ccode=AAGASSI
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Old 07-26-2005, 05:35 PM   #14
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Default Re: Andre wears Adidas!!

I actually like adidas more that Nike, so well done Andre!
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Old 07-26-2005, 06:21 PM   #15
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Default Re: Andre wears Adidas!!

who wants to buy this boring stuff??? those shoes........Oh my Gosh
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