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Old 04-21-2005, 11:00 PM   #1
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Default Lacoste signs Andy Roddick

Lacoste Signs Top Tennis Superstar Andy Roddick
By Staff
2005-04-21

Lacoste, the brand known worldwide for its crocodile embroidered apparel, announced today the signing of a 5-year partnership with tennis superstar Andy Roddick. Beginning May 1st Roddick will join the Lacoste tennis team among the ranks of such promising stars as Tatiana Golovin and Richard Gasquet.

Thanks to a blistering 140 MPH serve, Andy Roddick is one of the most promising talents in men’s tennis today. “I’ve always thought Lacoste was an excellent company with a great tennis history and awesome clothing. I am absolutely thrilled to be associated with such an amazing brand,” said Roddick. At 22, he has become the new face of tennis and will almost certainly become an instant fashion icon as well.

Donald Dell of SFX Management was also very enthusiastic about the deal “I have worked with and known Bernard Lacoste for 30 years. We are delighted that Andy will be associated with such a high-end, quality brand. Both Andy and Lacoste share similar core values based on integrity, performance and quality”.

The LACOSTE legend began with René Lacoste In 1933, when he revolutionized men’s sportswear, replacing the long-sleeved, starched classic tennis shirts, with what has now become the classic LACOSTE polo. Seventy years later, his legacy is the "World of LACOSTE,” with 800 boutiques operating around the world and 28 boutiques in the US. The expansive collection consists of luxury sportswear for men, women, and children as well as footwear, fragrances and other products. In May 2001, Christophe Lemaire was named creative director of LACOSTE. He designs clothing with the same quality, comfort and relaxed elegance on which the brand name was built and which constitutes its uniqueness.
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Old 04-21-2005, 11:03 PM   #2
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Default Re: Lacoste signs Andy Roddick

Move over Duck, we have a new animal to associate Andy with! How does "Croc Snare" sound as a thread title?
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Old 04-21-2005, 11:57 PM   #3
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Default Re: Lacoste signs Andy Roddick

now he's like santoro
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Old 04-22-2005, 12:09 AM   #4
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Default Re: Lacoste signs Andy Roddick

done deal then....oh well.
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Old 04-22-2005, 12:12 AM   #5
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Default Re: Lacoste signs Andy Roddick

Crocodile Andy
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Old 04-22-2005, 12:12 AM   #6
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Default Re: Lacoste signs Andy Roddick

Eww all of their clothes are so plain and tacky. Don't even go there with Golovin on those no ass shorts. Lacoste should fine her and her (no)ass for wearing that.
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Old 04-22-2005, 12:16 AM   #7
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Default Re: Lacoste signs Andy Roddick

Quote:
Originally Posted by marcelwks
Crocodile Andy
hahahaahhahahahahaah
from the top to the players who don't find a good sponsor....
Nike don't want him! hahahahahahahahaha
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Old 04-22-2005, 12:18 AM   #8
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Default Re: Lacoste signs Andy Roddick

Quote:
Originally Posted by Sjengster
Move over Duck, we have a new animal to associate Andy with! How does "Croc Snare" sound as a thread title?
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Old 04-22-2005, 12:30 AM   #9
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Default Re: Lacoste signs Andy Roddick

andy would not share his wardrobe with roger, nadal, moya, hewitt, and other 500 players who wears the same stuff. he's gone french.
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Old 04-22-2005, 12:35 AM   #10
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Default Re: Lacoste signs Andy Roddick

I think Roddick being with Lacoste could help him play better in Paris. Oui?
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Old 04-22-2005, 12:47 AM   #11
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Default Re: Lacoste signs Andy Roddick

Quote:
Originally Posted by the cat
I think Roddick being with Lacoste could help him play better in Paris. Oui?
Mais bien sur!! oh la la
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Old 04-22-2005, 12:49 AM   #12
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Default Re: Lacoste signs Andy Roddick

I'm very happy about this. I like Lacoste.

I like it not just for the clothes, but for the history and for the original Crocodile!
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Old 04-22-2005, 12:53 AM   #13
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Default Re: Lacoste signs Andy Roddick

does this mean no more arnaud commercials??
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Old 04-22-2005, 01:37 AM   #14
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Default Re: Lacoste signs Andy Roddick

.
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Old 04-22-2005, 02:04 AM   #15
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Default Re: Lacoste signs Andy Roddick

Lacoste has much better clothing than Reebok. Need I remind people of the subway map tshirt? Good Lord, that was all kinds of wrong.
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