A) He swears in English. More detectable for an global audience.
B) As a gold medal winning grand slam champion OBE, his matches are shown on TV more frequently than even other member of the top 10, let alone lower ranked players. He takes the flack for what most other players do just because he is better than them.
I love how picky people are with players' behaviour on court, especially if they dislike them. Nobody is going to act perfectly every time they step out on a tennis court and if they did, how boring would that be? It's just your everyday Scotsman releasing some steam... I find it bloody hilarious tbh...
__________________ Life is an orange and you're just a little pip.