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Old 02-03-2013, 05:15 PM   #211
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Default Re: novak djokovic endorsements potential

Quote:
Originally Posted by Caesar1844 View Post
All he needs is a panel van and a bag of candy.
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Old 02-03-2013, 07:41 PM   #212
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Default Re: novak djokovic endorsements potential

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Originally Posted by Nole fan View Post
Obviously kids identify with champions. In no time, they will start asking 'Federer who?' and we still have to see what will happen with Nadal... So the obvious choice is Novak will emerge as the biggest tennis icon for the next generation. It's the cycle of life. These kids will grow up to be noletards in the same vein fedtards emerged when Federer was the top player in their time.
Come on man. By the time Federer retires Nole will probably be declining so your assertion that Federer will be forgotten while Nole rises to the top is a bit absurd. It's not like they their peaks were 10 years apart.
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Old 02-03-2013, 09:46 PM   #213
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Default Re: novak djokovic endorsements potential

In 2011, after his epic first 6 months of the season, his marketing potential in the US (Nielsen's N-Score) was at the level of Mary Joe Fernandez:

http://www.economist.com/blogs/gamet...g-tennis-stars
http://espn.go.com/tennis/usopen11/s...-2009-outburst

Nadal and Federer also mentioned in the articles.

Maybe good USO11 and 12 helped Djokovic a bit
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Old 02-03-2013, 09:59 PM   #214
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Default Re: novak djokovic endorsements potential

http://www.sportspromedia.com/notes_...novak_djokovic

That said, it's better to take this kind of lists and rankings with a pinch of salt, IMO.
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