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Old 04-02-2010, 06:22 PM   #16
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Default Re: 2009 News/Schedule Thread

FIRST LOOK: Andy Roddick Takes A ‘Challenge’ As Lacoste’s Newest Face

Think tennis ace Andy Roddick got pointers from his wife Sports Illustrated Swimsuit Edition cover model Brooklyn Decker for his new Lacoste campaign? Because he certainly looks like a pro! The all-American athlete was tapped as the newest face for Lacoste’s Challenge fragrance, following in the footsteps of actor Hayden Christensen. “I’m thrilled that Lacoste invited me to be the face of its men’s fragrance, Challenge,” Roddick says in a release. “This fresh, and dynamic fragrance represents well the image of Lacoste as a chic, sporty and elegant brand.” And the feeling is mutual. “We’re delighted to be working with Andy as the face of Lacoste Challenge as he is the natural embodiment of the brand’s youthful, modern image,” Christophe Chenut, CEO of Lacoste says in a release. The new ad campaign depicts a very cool and collected Roddick gazing just past the camera in a signature Lacoste black polo shirt. The fragrance, a mix of citrus and aromatic lavender, is available in stores now for $40-$60.

http://stylenews.peoplestylewatch.co...s-newest-face/
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Old 04-02-2010, 10:08 PM   #17
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Default Re: 2010 Andy News Thread

Great photo! I hope I see a full-page ad in next week's People magazine.

*edit*

Here's the pic without the Lacoste stuff on it.
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Old 04-02-2010, 10:28 PM   #18
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Default Re: 2010 Andy News Thread

Nice picture. I'm glad they didn't try to make him look like something that he's not.
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Old 04-08-2010, 11:03 PM   #19
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Default Re: 2010 Andy News Thread

I know everyone's still celebrating but moving forwards does anyone have any idea regarding his clay schedule?

Really hope he doesn't skip Rome again but it's been a while since he's played two Euro clay masters. 2005 was the last time and I can't see him doing it this year. He certainly doesn't want to risk injuring himself before grass season.

He had a good excuse last year but this time I don't think he'll avoid the fine for missing a mandatory event.
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Old 04-09-2010, 02:13 AM   #20
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Default Re: 2010 Andy News Thread

It's my understanding that he's allowed to miss one because he's played more than 500 career matches. That said, I have no idea what he's planning to play.
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Old 04-09-2010, 12:13 PM   #21
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Default Re: 2010 Andy News Thread

I heard that Andy is playing Madrid...but not 100% sure.
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Old 04-09-2010, 02:23 PM   #22
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Default Re: 2010 Andy News Thread

I think he will play Madrid and RG, like last year.
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Old 04-09-2010, 02:35 PM   #23
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Default Re: 2010 Andy News Thread

I mean Rome is the best clay masters for him to have success. he skipped it last year b/c he got married so obviously that was a good reason. can't imagine what his reason could be this year. He knows he won't be playing tons of matches in these masters, so he might just play them both. we'll see i guess.
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Old 04-09-2010, 03:48 PM   #24
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Default Re: 2010 Andy News Thread

Perhaps he doesn't want to play in Rome because it's his anniversary and he wants to spend it with his wife? Just a thought....
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Old 04-09-2010, 04:18 PM   #25
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Default Re: 2010 Andy News Thread

I'll have a quick look a the bank account and see if I have enough to buy Arod's pad, If he throws in the boat he has a deal
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Old 04-09-2010, 06:35 PM   #26
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Default Re: 2010 Andy News Thread

Quote:
Originally Posted by Heather1229 View Post
Perhaps he doesn't want to play in Rome because it's his anniversary and he wants to spend it with his wife? Just a thought....
true, brooke said he would be with her in hawaii then... I don't remember when he got married exactly. I thought it was before Rome but then they went on the honeymoon that cut into rome. Anyway it doesn't really matter, Andy's not going to have an awesome clay season either way It's just a shame when he skips Rome because it's his best chance to pick up a few points most likely.
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Old 04-09-2010, 07:19 PM   #27
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Default Re: 2010 Andy News Thread

Roddick To Endorse New Sports Beverage
Posted By: Darren Rovell | CNBC Sports Business Reporter
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| 09 Apr 2010 | 02:49 PM ET

Top ranked American tennis player Andy Roddick has a new sponsor in his bag.

The 27-year-old, who took the title at the Sony Ericsson in Miami last week and is now ranked seventh in the world, will be the main spokesman for a new sports beverage called Aqiss (pronounced a-kiss).

The sports drink market is already well saturated with the likes of Gatorade and Powerade, whose huge marketing power is hard to resist, but Aquiss Beverage Technologies is confident that it’s unique formulation will help it blast through the clutter.

Company officials say that they have a patent-pending biotechnology that involves something called nano-encapsulated “payloads,” filled with electrolytes and antioxidants, that deliver the drink’s nutrients faster than any other sports beverage. The encapsulation process, they say, results in the drink getting into the bloodstream faster and protects it from the acidic stomach, which can destroy the necessary nutrients before they are absorbed.

“We’re moving hydration to the next level,” said Rudy Prajza, the company president, who has been in the beverage business previously as the worldwide account director for Coca-Cola while working at advertising agency McCann-Erickson. “Aqiss is essentially an oral IV. We start to see full absorption in minutes.”

Prajza said he picked Roddick because he was looking to find someone who is known to sweat a lot. Prajza said that athletes who sweat the most play tennis and squash and Roddick, he found, is in the top five percent of pro players in terms of perspiration.

"I sweat like three times more than average human does for whatever reason," said Roddick, who has been using the product since this year’s Australian Open. "I was definitely looking for something that could help with that and I haven't used anything better. It gets into my system much faster. I can feel it."

The product will come in two flavors, orange and lemon-lime, and will debut on the company’s Web site in May. Aqiss will be sold in Canada first and then in the United States. It will debut here in July, ahead of the US Open, when Roddick’s marketing power is at its height, with plans to unveil bottles it at retail at a major southern chain. The company will develop one product formulated for competitive athletes and one for everyday use.

Aqiss costs $3 for a two-ounce bottle of liquid concentrate. Drinkers than fill up the rest of the liter bottle with water.

“If think of it as a 20-ounce drink, it’s $1.69,” Prajza said.

This is Roddick’s third sports drink deal since turning pro in 2000. He has previously endorsed Powerade, and a signature product for Arizona Beverage, makers of Arizona Iced Tea.

This deal made sense, his agent Ken Meyerson said, because of the quality of the product and the financials of the deal. Roddick gets shares in the company.

"The good thing though is that Andy is hotter than ever," Meyerson said. "He’s playing great tennis and he is of course married to the Sports Illustrated Swimsuit cover model (Brooklyn Decker).”:retard:

Prajza says Roddick will make a mint if the drink lives up to his expectations. He says he believes the company can do $200 million in sales in two years time, which would lead to the company being valued at more than $1 billion.

"It's definitely not your typical endorsement deal," Roddick said. "I'm at a point in my career where I don't need the quick hit deals. It will be nice to grow with this brand."

Prajza said the company will use a range of viral marketing on Facebook and Twitter to get the word out and will eventually have some limited television advertising.

Roddick also endorses Lacoste, Babolat, SAP, which he just renewed for another three years, and Lagardere, the management company that represents him. Aqiss will not have any branding rights on Roddick's shirt.
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Old 04-09-2010, 07:25 PM   #28
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Default Re: 2010 Andy News Thread

Deb, you never know, this could be his best clay season ever Andy could win the FO! (or....pigs will fly first..)

That article about the beverage endorsement is incredibly hilarious. Imagine the conversation "Hey Andy, you sweat a TON. So we're going to have you endorse our drink." Ken's comments are kind of creepy weird though, how is Andy super hot right now because his wife was on the cover of SI? Wouldn't that make Brooke the one who's popular at the moment? I like to think that at the end of the day they don't care about each other's careers and just hang out like the rest of us and live normal lives and Ken just took it to a creepy place.
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Old 04-09-2010, 08:14 PM   #29
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Default Re: 2010 Andy News Thread

guess who was on The Dan Patrick Show yesterday

Andy Roddick on tennis, football and Brooklyn Decker
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Old 04-10-2010, 06:24 PM   #30
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Default Re: 2010 Andy News Thread

The Atlantic City event is being filmed for Tennis Channel to air at a later date (probably edited down to one hour). Since James had to pull out, they changed the format to one set round robins between Andy, Marat, and Pete after Mats and Lendl play their set. Smitty is there so hopefully she'll have some photos to share with us tomorrow.
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