it's a ribbon from church of nosso senhor do bonfim in bahia, it's a catholic tradition.
Nowadays, the fita of Senhor do Bonfim comes in many colors and
is tied around the wrist rather than around the neck. Its primary
function is to petition for future miracles rather than to remind
anyone of previous such interventions. The modern-day fita is
also worn to promote Brazilian pride and/or as a souvenir.
Multiple chances for a miracle, or chances for multiple miracles, are obtained as the purchaser makes a wish each time one of three knots are tied to secure the fita around the wrist. But the wearer is advised that no wish can be granted unless the cloth is permitted to wear until it disintegrates naturally and falls from the wrist of its accord.
It isn't known exactly when the transition from original to present-day traditions began, but the fact is that the wrist fita has been sold in the streets for decades. The transition may have begun when fitas were adopted by hippies as a part of a cultural uniform that included sandals and leather tote bags.
oh! i know them things....madonnas little toyboy jesus tried to give her one of them goodluck braclets for her birthday but she refused to wear it because she wears a kabalabalhblahblah bracelet....
i kind of want one because i like the idea...i really need to go to south america...