Quote:
|
Originally Posted by for-sure
Tennis has a more mixed demographic. Although it has been called an "elite" sport, in reality you have a mixed bag watching it; meaning demographic targeting is much harder for firms.
|
You are right, there is definitely more prize money in golf. For example, in last week's Irish Open, the winner got something like 200,000 euro. And this isn't even a particularly large tournament on the European golf tour.
Re the demographics: it's true that tennis probably attracts the more 'casual' tv viewer than golf, but at actual participation level, I think it is nearly as elitist as golf. By this I mean the cost of joining a tennis club, lessons etc. In Germany at least, a lot of people are put off by the prices being charged, even though they are supposedly less than in tennis' heyday of Becker and Graf, when everyone wanted to play.