Re: HBO game of thrones - anyone watching?
He doesnt hate the Starks, I belive he just said what he thinks his captors wanted to hear.
All these things with Theon was not even in the books, it is pretty much the first storyline they have completely invented from scratch. They are trying to make up for not showing the siege of Winterfell properly and not introducing an important character in season 2.
All things are subject to interpretation whichever interpretation prevails at a given time is a function of power and not truth.