Re: novak djokovic endorsements potential
Originally Posted by Yolita
People asked what would Novak's demographic be. This is Nole's demographic:
These are Belgian kids who were waiting for Nole when he arrived for his Davis Cup duty after winning the Australian Open.
I can imagine 13, 14-year olds looking up to Novak . They don't want to wear pink shoes and look pretty, they want to crush their opponents and roar like lions!
Novak couldn't leave the airport for over 15 minutes, signing and having his picture taken with the kids.
The Davis Cup tweeted that Nole was cheered by the crowd at Charleroi as much as the Belgian team itself.
Among people over 35, yes, Roger is still the favourite.
But times are changing.
Nothing sells like success on the court.
Children see through phoniness, arrogance, and egotism better than anyone else. Nole is the antithesis of these qualities, and Federer is the embodiment.
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