Devotee
12-01-2005, 12:23 PM
Study Shows Tennis Participation On The Rise
http://www.sportsmediainc.net/tennisweek/USTA%20logo%202.jpg
By Tennis Week
12/01/2005
If you noticed your local courts getting a bit more crowded this year, there's a good reason. The total number of American recreational tennis players and frequent players both increased significantly in 2005, according to a soon to be released USTA/Tennis Industry Association tennis participation study.
The total number of tennis players in the U.S. grew by 1.1 million to a total of 24,722,965 million players, up from the 23,567,015 total players in 2004. The 24.7 million Americans playing tennis is the most since 1992. Participation rose 4.1 percent over 2004.
The number of frequent players — defined as those who played tennis 21 or more times in 2005 — rose by 8.8 percent from 4,746,713 million players in 2004 to 5,201,891 million players in 2005.
The increase marks the second straight year of frequent player growth in the United States.
More than 25,500 American households were contacted for the annual study which is designed to accurately quantify tennis participation throughout the U.S. and to identify opportunities to increase participation in the sport. The study, conducted by independent research firms The Taylor Research & Consulting Group and Sports Marketing Surveys, is the largest participation survey in sports.
Other key results from the study:
5.8 million new players began playing the game in 2005.
Player retention has improved over the past two years, with 80 percent of players continuing with the sport in 2005 (vs. 74 percent in 2004).
"The USTA has dedicated itself to energizing the sport of tennis on every level and has initiated a number of successful programs that are making a difference," said Franklin Johnson, Chairman of the Board and President, USTA. "It's rewarding to see our decision to make a significant increase in spending to grow the game have such an immediate impact."
http://www.sportsmediainc.net/tennisweek/USTA%20logo%202.jpg
By Tennis Week
12/01/2005
If you noticed your local courts getting a bit more crowded this year, there's a good reason. The total number of American recreational tennis players and frequent players both increased significantly in 2005, according to a soon to be released USTA/Tennis Industry Association tennis participation study.
The total number of tennis players in the U.S. grew by 1.1 million to a total of 24,722,965 million players, up from the 23,567,015 total players in 2004. The 24.7 million Americans playing tennis is the most since 1992. Participation rose 4.1 percent over 2004.
The number of frequent players — defined as those who played tennis 21 or more times in 2005 — rose by 8.8 percent from 4,746,713 million players in 2004 to 5,201,891 million players in 2005.
The increase marks the second straight year of frequent player growth in the United States.
More than 25,500 American households were contacted for the annual study which is designed to accurately quantify tennis participation throughout the U.S. and to identify opportunities to increase participation in the sport. The study, conducted by independent research firms The Taylor Research & Consulting Group and Sports Marketing Surveys, is the largest participation survey in sports.
Other key results from the study:
5.8 million new players began playing the game in 2005.
Player retention has improved over the past two years, with 80 percent of players continuing with the sport in 2005 (vs. 74 percent in 2004).
"The USTA has dedicated itself to energizing the sport of tennis on every level and has initiated a number of successful programs that are making a difference," said Franklin Johnson, Chairman of the Board and President, USTA. "It's rewarding to see our decision to make a significant increase in spending to grow the game have such an immediate impact."