Lacoste signs Andy Roddick [Archive] - MensTennisForums.com

Lacoste signs Andy Roddick

Melvins
04-21-2005, 10:00 PM
Lacoste Signs Top Tennis Superstar Andy Roddick
By Staff
2005-04-21

Lacoste, the brand known worldwide for its crocodile embroidered apparel, announced today the signing of a 5-year partnership with tennis superstar Andy Roddick. Beginning May 1st Roddick will join the Lacoste tennis team among the ranks of such promising stars as Tatiana Golovin and Richard Gasquet.

Thanks to a blistering 140 MPH serve, Andy Roddick is one of the most promising talents in men’s tennis today. “I’ve always thought Lacoste was an excellent company with a great tennis history and awesome clothing. I am absolutely thrilled to be associated with such an amazing brand,” said Roddick. At 22, he has become the new face of tennis and will almost certainly become an instant fashion icon as well.

Donald Dell of SFX Management was also very enthusiastic about the deal “I have worked with and known Bernard Lacoste for 30 years. We are delighted that Andy will be associated with such a high-end, quality brand. Both Andy and Lacoste share similar core values based on integrity, performance and quality”.

The LACOSTE legend began with René Lacoste In 1933, when he revolutionized men’s sportswear, replacing the long-sleeved, starched classic tennis shirts, with what has now become the classic LACOSTE polo. Seventy years later, his legacy is the "World of LACOSTE,” with 800 boutiques operating around the world and 28 boutiques in the US. The expansive collection consists of luxury sportswear for men, women, and children as well as footwear, fragrances and other products. In May 2001, Christophe Lemaire was named creative director of LACOSTE. He designs clothing with the same quality, comfort and relaxed elegance on which the brand name was built and which constitutes its uniqueness.

Sjengster
04-21-2005, 10:03 PM
Move over Duck, we have a new animal to associate Andy with! How does "Croc Snare" sound as a thread title?

ClaycourtaZzZz.
04-21-2005, 10:57 PM
now he's like santoro :lol: :lol: :devil: :devil: :devil:

Becarina
04-21-2005, 11:09 PM
done deal then....oh well.

marcelwks
04-21-2005, 11:12 PM
Crocodile Andy :p

jbone_14
04-21-2005, 11:12 PM
Eww all of their clothes are so plain and tacky. Don't even go there with Golovin on those no ass shorts. Lacoste should fine her and her (no)ass for wearing that.

ClaycourtaZzZz.
04-21-2005, 11:16 PM
Crocodile Andy :p
hahahaahhahahahahaah :lol: :lol: :smash: :devil: :devil: :wavey:
from the top to the players who don't find a good sponsor....:lol:
Nike don't want him! hahahahahahahahaha :smash:

TennisLurker
04-21-2005, 11:18 PM
Move over Duck, we have a new animal to associate Andy with! How does "Croc Snare" sound as a thread title?

http://www.nationstates.net/images/flags/uploads/crocodylus_pontifex.jpg

blosson
04-21-2005, 11:30 PM
andy would not share his wardrobe with roger, nadal, moya, hewitt, and other 500 players who wears the same stuff. he's gone french.

the cat
04-21-2005, 11:35 PM
I think Roddick being with Lacoste could help him play better in Paris. :tennis: :) Oui? ;)

Deboogle!.
04-21-2005, 11:47 PM
I think Roddick being with Lacoste could help him play better in Paris. :tennis: :) Oui? ;)Mais bien sur!! oh la la ;)

star
04-21-2005, 11:49 PM
I'm very happy about this. I like Lacoste.

I like it not just for the clothes, but for the history and for the original Crocodile! :)

PaulieM
04-21-2005, 11:53 PM
does this mean no more arnaud commercials?? :sobbing:

Carito_90
04-22-2005, 12:37 AM
:scared:.

Chloe le Bopper
04-22-2005, 01:04 AM
Lacoste has much better clothing than Reebok. Need I remind people of the subway map tshirt? Good Lord, that was all kinds of wrong.

adelaide
04-22-2005, 01:06 AM
Lacoste has much better clothing than Reebok. Need I remind people of the subway map tshirt? Good Lord, that was all kinds of wrong.
That shirt was FULL OF WONDERS!! i loved it. I loved the matching hat more, but the shirt was fabulous. And I am not joking :D

faboozadoo15
04-22-2005, 01:06 AM
Eww all of their clothes are so plain and tacky. Don't even go there with Golovin on those no ass shorts. Lacoste should fine her and her (no)ass for wearing that.
lacoste tacky :eek:
and we're comparing this to the reebok tents he's worn the last few years!

tennischick
04-22-2005, 01:07 AM
crocodile...Duck...same webbed feet :tape:

lo importante: how much moolah are they paying him???

PaulieM
04-22-2005, 01:08 AM
Lacoste has much better clothing than Reebok. Need I remind people of the subway map tshirt? Good Lord, that was all kinds of wrong.
agreed. lacoste is simple but fun, this will be an improvement over the subway shirt, although almost anything would be!

PaulieM
04-22-2005, 01:09 AM
lacoste tacky :eek:
and we're comparing this to the reebok tents he's worn the last few years!
my thoughts exactly! :yeah:

Scotso
04-22-2005, 01:26 AM
How much $?

El Legenda
04-22-2005, 01:36 AM
Lacoste Signs Top Tennis Superstar Andy Roddick
.
:confused: what?? Top tennis superstar?? 2003 is long gone and he best year to ;)

Deboogle!.
04-22-2005, 02:45 AM
How much $?rumors were SFX was asking for $5 mil/year for him.

TennisLurker
04-22-2005, 02:54 AM
I like Lacoste, and I think this is good for Andy

El Legenda
04-22-2005, 02:58 AM
rumors were SFX was asking for $5 mil/year for him.

u kidding...Lebron James get 10M from Nike a year...and he's 100times bigger then Andy.

Deboogle!.
04-22-2005, 03:19 AM
u kidding...Lebron James get 10M from Nike a year...and he's 100times bigger then Andy.no, I'm not kidding. That was the rumor that he was asking Reebok for $5 mil. Whether Lacoste is actually giving him that much, I have no clue.

tangerine_dream
04-22-2005, 03:54 AM
I'm starting to feel a bit better about Locoste. Crocodile trucker hat, ok :rocker2: And I think Andy will "Americanize" Locoste and give it a more edgy, street appeal. :banana:

That shirt was FULL OF WONDERS!! i loved it. I loved the matching hat more, but the shirt was fabulous. And I am not joking :D

:yeah:

But now what am I going to use when friends want to come visit? :sad:

http://tinypic.com/4kh7x1

Deboogle!.
04-22-2005, 04:01 AM
Someone has a little too much time on her hands to play with Photoshop :o

:lol: j/k. Lacoste will be cool. Looking forward to seeing what they make for him.

adelaide
04-22-2005, 04:02 AM
Someone has a little too much time on her hands to play with Photoshop :o

:lol: j/k. Lacoste will be cool. Looking forward to seeing what they make for him.
Paris Métro maps perhaps.

nkhera1
04-22-2005, 04:10 AM
Lebron gets about $13 million a year, and I think Roddick is getting about $5 million from this deal

Deboogle!.
04-22-2005, 04:10 AM
Paris Métro maps perhaps.hahaha! :rolls: maybe ;)

It's funny, this guy who everyone says is this loud, brash "all-American" will soon be completely outfitted and equipped in French products :p

I just hope they actually make clothes that fit him instead of the Reebok tarps. oh and colors, are bright colors too much to ask for?

tangerine_dream
04-22-2005, 04:11 AM
Someone has a little too much time on her hands to play with Photoshop :o

You're just jealous 'cause I live near his pelvic bone while you're stuck in a dorm. :nerner:

tennischick
04-22-2005, 04:12 AM
Lebron gets about $13 million a year, and I think Roddick is getting about $5 million from this deal
i thought Lebron got $100 mil :shrug:

smucav
04-22-2005, 04:13 AM
How much $?$5M/year for 5 years
Source: Sports Business Journal
http://www.sportsbusinessjournal.com/index.cfm?fuseaction=article.main&articleId=44756&requestTimeout=900

nkhera1
04-22-2005, 04:16 AM
i thought Lebron got $100 mil :shrug:

I think its a 7 year $91 million dollar deal, whereas Roddicks is 5 years $25 million.

http://www.washtimes.com/sports/20030524-113354-9251r.htm

Link of Lebron's deal.

tennischick
04-22-2005, 04:16 AM
$5M/year for 5 years
Source: Sports Business Journal
http://www.sportsbusinessjournal.com/index.cfm?fuseaction=article.main&articleId=44756&requestTimeout=900
5 million a year for 5 years :eek: :eek:

in the world of endorsements that is a pittance. :o

nkhera1
04-22-2005, 04:18 AM
5 million a year for 5 years :eek: :eek:

in the world of endorsements that is a pittance. :o

That's not bad for tennis though I wonder how much Federer makes from Nike. Tiger Woods signed a 5 year $100 million dollar deal with Nike, but I assume Federer's is way less.

tennischick
04-22-2005, 04:20 AM
it depends on the clauses and conditions -- whether he has to win a certain # of tournies to get paid etc etc

smucav
04-22-2005, 04:27 AM
That's not bad for tennis though I wonder how much Federer makes from Nike. Tiger Woods signed a 5 year $100 million dollar deal with Nike, but I assume Federer's is way less.Here are the earnings estimates (June 2003 to June 2004: totals include salaries, bonuses, prize money, endorsements and appearance fees) of the Forbes 50 highest-paid athletes as of July 2004. Forbes estimated then that Andy earned $5M/year off the court. The deals he signed after that date, plus the Lacoste endorsement, should at least double that figure this year.

http://www.menstennisforums.com/showpost.php?p=1229871&postcount=2

graffiti
04-22-2005, 08:17 AM
[QUOTE=tangerine_dream]I'm starting to feel a bit better about Locoste. Crocodile trucker hat, ok :rocker2: And I think Andy will "Americanize" Locoste and give it a more edgy, street appeal. :banana:QUOTE]

maybe. I hope so! :)

Ads
04-22-2005, 10:03 AM
Lacoste is too classy for the duck. But perhaps this will help him get a better dress sense

TheMightyFed
04-22-2005, 10:08 AM
[QUOTE=tangerine_dream]I'm starting to feel a bit better about Locoste. Crocodile trucker hat, ok :rocker2: And I think Andy will "Americanize" Locoste and give it a more edgy, street appeal. :banana:QUOTE]

maybe. I hope so! :)
You mean low-cost or Lacoste ? He shouldn't give not too much street appeal because in France it's become a suburb-gangs brand... ;)

Iza
04-22-2005, 10:12 AM
so when is he gonna wear Lacoste? From the next tournament?

syd
04-22-2005, 10:25 AM
Lacoste is too classy for the duck. But perhaps this will help him get a better dress sense
:)

Melvins
04-22-2005, 11:30 AM
so when is he gonna wear Lacoste? From the next tournament?

Yeah! He gonna wear Lacoste in Rome TMS. I read that the deal start in May 1, but i think that Reebok's deal end in May 1, so it's logic the deal start in the begin of next week, but who knows if Andy don't play with Lacoste in Houston final.

Billabong
04-22-2005, 11:42 AM
lol;)

MisterQ
04-22-2005, 12:20 PM
You're just jealous 'cause I live near his pelvic bone while you're stuck in a dorm. :nerner:

Check out the Q line. ;)

joske
04-22-2005, 01:07 PM
I can't understand why anyone would drop Andy.. he's the perfect guy to sponsor (he's just so popular - especially with the ladies for obvious reasons) Lacoste should be happy to have him :)

TheMightyFed
04-22-2005, 01:12 PM
I love this part of the press release:
"At 22, he has become the new face of tennis and will almost
certainly become an instant fashion icon as well."
A fashion icon thanks to Lacoste, he's got a lot of work ahead of him ! Focus on your BH Andy, it's a better idea... ;)

tennischick
04-22-2005, 01:13 PM
[QUOTE=graffiti]
You mean low-cost or Lacoste ?
:lol: :lol:

and since when does the Duck have street cred? :tape:

Fumus
04-22-2005, 05:33 PM
bla bla...just cuz you wear French clothes doesn't mean you can play well on clay....ass face.

Marine
04-22-2005, 05:45 PM
:eek: I can't believe he signed with Lacoste !!! It's not his style at all !! LOL
Lacoste is so classical, so french, I don't imagine Andy with a classy outfit, that's a weird choice. I thought he was going to choose a big US brand, rich etc...
I'm curious to see that... :D

MisterQ
04-22-2005, 05:56 PM
:eek: I can't believe he signed with Lacoste !!! It's not his style at all !! LOL
Lacoste is so classical, so french, I don't imagine Andy with a classy outfit, that's a weird choice. I thought he was going to choose a big US brand, rich etc...
I'm curious to see that... :D

I think that's precisely why it will be an interesting combination. ;) Could bring Lacoste's clothing to a new audience, and change Andy's image a bit. The cosmopolitan Andy, lol.

Marine
04-22-2005, 06:16 PM
I think that's precisely why it will be an interesting combination. ;) Could bring Lacoste's clothing to a new audience, and change Andy's image a bit. The cosmopolitan Andy, lol.

Yes I guess they want to charm Americans. It's a big challenge for them. ;)

Fumus
04-22-2005, 06:17 PM
I think that's precisely why it will be an interesting combination. ;) Could bring Lacoste's clothing to a new audience, and change Andy's image a bit. The cosmopolitan Andy, lol.

It worked for Andre... :o

misyou25
04-22-2005, 06:49 PM
do you know what i think when i hear reebok? Roddick
do you know what i think when i hear roddick? Reebok
anyone has to post pics of roddick in some lacoste stuff;)

misyou25
04-22-2005, 06:50 PM
I can't understand why anyone would drop Andy.. he's the perfect guy to sponsor (he's just so popular - especially with the ladies for obvious reasons) Lacoste should be happy to have him :)
right...stupid adidas/nike

Space Cowgirl
04-22-2005, 10:01 PM
I don't get the fuss about Lacoste. Who wants to pay €70 for a cotton t-shirt (and that's all it is, regardless of what poncy name it goes under)? :confused:
Has Lacoste even moved into the lycra/breathable fabric age yet?

TheMightyFed
04-22-2005, 10:16 PM
I don't get the fuss about Lacoste. Who wants to pay €70 for a cotton t-shirt (and that's all it is, regardless of what poncy name it goes under)? :confused:
Has Lacoste even moved into the lycra/breathable fabric age yet?
yep it has, good stuff BTW

Gonzo Hates Me!
04-22-2005, 10:20 PM
I love Lacoste! It's for the high class and sexy :) He's perfect for it... he and Tati should do an ad together to... that would make me very excited, in more ways than one

euroka1
04-22-2005, 10:33 PM
bandaids away!

blosson
04-22-2005, 11:02 PM
bandaids away!


but of course!

http://www.menstennisforums.com/showpost.php?p=1554478&postcount=284

¿esquímaux?
04-22-2005, 11:17 PM
:lol::p

Carolinita
04-22-2005, 11:27 PM
Lacoste is awful! :bolt:

star
04-23-2005, 12:01 AM
I think that's precisely why it will be an interesting combination. ;) Could bring Lacoste's clothing to a new audience, and change Andy's image a bit. The cosmopolitan Andy, lol.

CosmoAndy. :)

Llama Llama Duck.

ugotlobbed
04-23-2005, 05:13 AM
roddicks trying to impress golovin

Alan
04-23-2005, 05:19 AM
yeah, lacoste is better than reebok...

i love lacoste... i wear vintage ones, the ones my dad used to wear in the 80s... hehehe (hand-me-downs)

switz
04-23-2005, 03:24 PM
this is the best news. i've always been on the edge about supporting roddick but now he is a big fave for the next five years. lacoste rocks and his clothes off court are going to be so much better.

best decision ever andy.

MrOschie
04-23-2005, 03:26 PM
good luck with that andy ^^ :rolleyes: