Has Tennis become too commercial? [Archive] - MensTennisForums.com

Has Tennis become too commercial?

Start da Game
03-16-2010, 09:01 AM
generally, it's a known fact that the basic objective of administrators that run any sport is to make as much money as possible by entertaining the followers of that particular sport and also draw new fans to the sport time to time........

in the recent years, tennis has undergone drastic changes particularly on hardcourts like laying totally new surfaces, reducing the court speeds drastically, upgrading and downgrading a few events, introducing new events so as to suit the administrators' commercial goals........but the question is, has the process been stretched too far?

have they done it too much and could there exist a case that they have actually disinterested away so many vital fans of the sport globally? i, as a tennis fan personally don't like too much of one dimensionality in the sport........it's the same kind of tennis everywhere........how long before it backfires the rulers?

another question and the real point of this thread - are the tennis rulers trying to build the game around superstars? the very essence of any sport lies in the competitiveness in it and the real enjoyment for spectators lies in watching competitive tennis, be it between nadal and federer or almagro and gonzalez........

in the last 8 or 10 years, with the rise of internet and media which are ever expanding, tennis is reaching every corner of the globe and it's now easier for these administrators to take tennis to people through these superstars, than promoting the game in an original way by introducing the real competitiveness in it through other methods........

federer and nadal are currently the tennis superstars of this generation........are ATP responsible in a way for the continual flop of players behind these two stalwarts? has too much commercialization of the sport killed the creativity and new tennis methods which the upcoming players could have considered developing and bringing to the tour?

with tennis revolving purely around a few superstars, are the tennis rulers drawing real fans to the sport or just the sheep who blindly follow the superstars? where will all this lead to in the next 10 years? has the commercialization of the sport reached its zenith and has started touching new heights of stupidity?

tennis these days gives an impression that it's being played to feed the sheep globally and is of very little meaning if you are looking for actual tennis........

tkr
03-16-2010, 09:05 AM
I kind of agree with you. The worst example is Wimbledon that has turned in to a baseline tournament instead of being what it used to be (s/v). The generation of players after Federer has grown up playing onedimensional tennis and is exemplified by the Dork..

ssj100
03-16-2010, 09:14 AM
Completely agree. Tennis has taken the turn for the worse. As you say, totally one dimensional for sure. New heights of stupidity indeed.

Bring back the 60s, 70s, 80s, 90s. Those were the days when true tennis prevailed.

ssj100
03-16-2010, 09:28 AM
Also, because tennis has become so commercial, we start to see more and more temptations for match-fixing. Laver, Borg, McEnroe, Lendl, Agassi, Sampras would all be severely ashamed at the claims of match-fixing that has taken place over the last few years. We will never know for sure if any of the results in the last 10 years or so were fixed. In fact, it's possible matches are still being fixed, despite the interventions made by the ATP. Truly very sad. You think everyone is clean? Look what happened to Tiger Woods.

Goldenoldie
03-16-2010, 09:40 AM
It's the same in most sports unfortunately. The rich get richer and the poor get poorer.

Mimi
03-16-2010, 09:41 AM
it has been downgraded, i dislike the music that they display during match, very noisy and does not allow the players to concentrate. Tennis is tennis, its not a concert. The day Wimbledon displays music during match, the day i stop watching tennis:rolleyes:

leng jai
03-16-2010, 09:46 AM
Yes tennis has become too comical.

Har-Tru
03-16-2010, 10:52 AM
Yes, but what can you do about it.

VolandriFan
03-16-2010, 11:17 AM
It couldn't survive any other way.

Action Jackson
03-16-2010, 11:35 AM
Yes and this goes for most sports. When the money men get a hold of it, they are thinking short term gain to maximise their profits.

Lleyton_
03-16-2010, 11:45 AM
You are not looking for actual tennis so it shouldn't bother you. Continue with your anti-Federer drivel.

tea
03-16-2010, 11:51 AM
has too much commercialization of the sport killed the creativity and new tennis methods which the upcoming players could have considered developing and bringing to the tour?
Having remembering the fact that they indeed universalized playing conditions, which might lowered minimal required skills for a player, what the hell forbids them from delevoping into all-round baseline-based players like Federer or Murray? Nothing but talent is needed.:shrug: You know, even commercialization level beyond fantastic would not help Nadal or Del Porto to become versatile players.:yawn:

paseo
03-16-2010, 12:42 PM
I actually think it's fine. When most of tennis fans get tired and attendants/viewers go down, they will make changes to make it more entertaining again. The tennis rulers may be greedy bastards, but they're not stupid. Tennis is the way it is now, because most fans like it. If you don't like it, then you're in the minority. And you can always count on them to cater the majority.

jcempire
03-16-2010, 01:06 PM
Completely agree. Tennis has taken the turn for the worse. As you say, totally one dimensional for sure. New heights of stupidity indeed.

Bring back the 60s, 70s, 80s, 90s. Those were the days when true tennis prevailed.

Agree cause money is money

DrJules
03-16-2010, 01:12 PM
Completely agree. Tennis has taken the turn for the worse. As you say, totally one dimensional for sure. New heights of stupidity indeed.

Bring back the 60s, 70s, 80s, 90s. Those were the days when true tennis prevailed.

The problem with the 60s was that there was effectively 2 tours - an amateur and professional. At least we have just 1 tour with all the top players.

federerfan7465
03-16-2010, 01:18 PM
Am I the only one who is laughing hysterically at this thread?

No joke, I though the first few posts were being satirical, but now I'm afraid most of you are for real!

Tennis is evolving as it should... and being an American where there is still a struggle to get tennis on television/find anyone who gives three shits.. tennis becoming too commercial is not a serious concern for me.

And I'm tired of this one-dimensional thing. Players still volley. Players have diversity. I don't know what sport you guys are watching, but lately I'm reaaaally enjoying watching these 'one-dimensional' fools play some pretty decent tennis!

Action Jackson
03-16-2010, 01:20 PM
Federer and Murray does not equal diversity.

GugaF1
03-16-2010, 02:28 PM
I think you guys are exagerating big. Yesterday I was watching Ancic x Nadal for instance. And I was just amazed and really stopped and realized the level that this guys are playing.

I mean Ancic was trowing the kicthen sink at Nadal. Serving big and in the high % in the 70, hitting some great agressive shots from the baseline, which in the 80, 90 early 00 would be mostly winners or just about. Coming to the net behind soem great shots, doing nothing wrong. And yet besides it all, there was nothing he could do and took a routine 6-2 6-3 I believe, against Nadal.

If you guys open your eyes and actually pay attention. The current level of athleticism, consistency and shot making is increadible high. I agree that today tournaments and all have a greater commercial presentation, just like Formula 1 for instance. But if you look and see, the level is actually there and quite high.

Johnny Groove
03-16-2010, 02:39 PM
I wish it became more commercial.

Commercial enough to where I don't have to watch a shitty livestream and instead I can watch it on my TV with a brew and a smoke.

-Valhalla-
03-16-2010, 02:48 PM
Tennis is evolving as it should... and being an American where there is still a struggle to get tennis on television/find anyone who gives three shits.. tennis becoming too commercial is not a serious concern for me.

I agree 100% here. SdG, I'm glad to hear that tennis is huge in India, but the idea that tennis is over-commercialized/over-saturated in America or the rest of the world is laughable. Here in the States, it's all Football, Baseball, Basketball, and NASCAR 24x7x365 with nary a mention of tennis on ESPN or sportsradio outside the slams. Hell, tennis even takes a back seat to golf and women’s basketball!

The fact is that tennis will NEVER be a sport for the masses ... unfortunately, it is and always will be viewed as a niche, elitist, and primarily white sport due to the economics involved.

And I'm tired of this one-dimensional thing. Players still volley. Players have diversity. I don't know what sport you guys are watching, but lately I'm reaaaally enjoying watching these 'one-dimensional' fools play some pretty decent tennis!

Yup. People have this silly romantic notion that somehow tennis in the past was better than it is today. Bullshit! ... it wasn't. S&V tennis and wood racket tennis could be PAINFULLY boring to watch and perhaps even more one-dimensional than the game is today. While the Edbergs, Beckers, Sampras's, Rafters et al. were all great players, at times, watching them play was like watching paint dry and more predictable than a Swiss timepiece [imo esp. Edberg and Rafter along with the legion generic s&v’ers during the 80’s & 90’s ... but Johnny Mac was always a pleasure to watch!].

Tennis is TREMENDOUSLY enjoyable today and I love the way the game has evolved. I also love the way technology has moved the game forward ;) [... thank you graphite, thank you Luxilon!]

Action Jackson
03-16-2010, 02:50 PM
Ballbashing, yes that is variety.

-Valhalla-
03-16-2010, 03:08 PM
I wish it became more commercial.

Commercial enough to where I don't have to watch a shitty livestream and instead I can watch it on my TV with a brew and a smoke.

:lol: Yup, I hear you brother.

nobama
03-16-2010, 03:48 PM
I wish it became more commercial.

Commercial enough to where I don't have to watch a shitty livestream and instead I can watch it on my TV with a brew and a smoke.This (minus the smoke).

Start da Game
03-16-2010, 03:55 PM
lack of adequate television coverage in united states and a few other regions is an irrelevant issue here........even if the game is marketed with 10 times the current intensity, americans would still vote for 'their' games........so let's forget that for now........

Action Jackson
03-16-2010, 04:01 PM
lack of adequate television coverage in united states and a few other regions is an irrelevant issue here........even if the game is marketed with 10 times the current intensity, americans would still vote for 'their' games........so let's forget that for now........

The US is the world, didn't you know this. Fact is tennis is a niche sport and yes it has been commercialised heavily. Look most of the events are on hardcourts that produces a particular style, the cheapest surface to lay down and maintain. In other words the one that will maximise profits.

Got a season that is too damn long and the events just run in together, starting a new season oh shit the Aus Open starts 2 weeks into the year.

The commercialisation has produced a different kind of game and this has happened in a lot of sports, just look at the biggest one in the world as an example where it has run wild and the product is 20 middle distance runners passing a ball.

Vida
03-16-2010, 04:05 PM
watching tennis and drinking beer is indeed good combo... playing - not so much.

Start da Game
03-16-2010, 04:32 PM
The US is the world, didn't you know this. Fact is tennis is a niche sport and yes it has been commercialised heavily. Look most of the events are on hardcourts that produces a particular style, the cheapest surface to lay down and maintain. In other words the one that will maximise profits.

Got a season that is too damn long and the events just run in together, starting a new season oh shit the Aus Open starts 2 weeks into the year.

The commercialisation has produced a different kind of game and this has happened in a lot of sports, just look at the biggest one in the world as an example where it has run wild and the product is 20 middle distance runners passing a ball.

yes, and i will just add a few things.......this over commercialization(mainly with the hardcourt events like i mentioned in the opening post) and its subsequent effects are depriving creativity in the game and also more importantly, taking away the uniqueness of clay and grass tennis, which are the original flavours of tennis.......

driving the sport around its superstars is also not an appreciable thing, at least in my view........of course people take to a sport by noticing its players but it should be natural and not be the only source of introduction and inspiration to take up a particular, for the overall good of the game in view of the next few decades at least.......that is just a form of attracting a lot, not getting them involved in it........attracting followers will only yield instant benefits.......only a matter of time before they are disinterested away once the particular player loses form or retires........

now this begs another question that could there exist a possibility that the administrators are having to work everything in the direction of protecting their superstars who are the core monetary resources for the organization called ATP.......if they are, then they are just destroying the natural talent simply because they are terrified of dangers that could result to the superstars if they make the required changes to bring in the variety........

Arkulari
03-16-2010, 04:44 PM
it's the only way a sport can survive and with the internet generation it is impossible not to make profit out of it in every possible way

nobama
03-16-2010, 04:50 PM
If I had to choose I'd rather have ballbashing than moonballing.

Start da Game
03-17-2010, 07:21 AM
it has been downgraded, i dislike the music that they display during match, very noisy and does not allow the players to concentrate. Tennis is tennis, its not a concert. The day Wimbledon displays music during match, the day i stop watching tennis:rolleyes:

i missed this post.......good point mimi........if you are to listen to some music, attend some concert........

if the current trends continue, it won't be too long before the us open organizers introduce cheerleaders in slams........

Arkulari
03-17-2010, 08:52 PM
I didn't like the kiss cam either in IW, that's for american sports not for tennis IMO

Everko
03-17-2010, 11:42 PM
I didn't like the kiss cam either in IW, that's for american sports not for tennis IMO

IW is in America :o, did you think it was in the middle east?

NyGeL
03-18-2010, 02:45 AM
Of course, that's why it's becoming one-dimensional and only on hard courts.

bjurra
03-18-2010, 05:21 AM
You guys who whine about slow surfaces can masturbate to the Stockholm Open (back then a Super 9) QFs in 92 on fast carpet. Holm, Forget, Sampras, Korda, Ivanisevic, Becker, Boetsch and Edberg were in the quarters and 8 out of 10 sets went to 5-5, I assume with no breaks. It was like watching Ivo vs Isner today, only every match was like that, with the exception of Edberg vs Boetsch.

JoshDragon
03-18-2010, 05:26 AM
generally, it's a known fact that the basic objective of administrators that run any sport is to make as much money as possible by entertaining the followers of that particular sport and also draw new fans to the sport time to time........

in the recent years, tennis has undergone drastic changes particularly on hardcourts like laying totally new surfaces, reducing the court speeds drastically, upgrading and downgrading a few events, introducing new events so as to suit the administrators' commercial goals........but the question is, has the process been stretched too far?

have they done it too much and could there exist a case that they have actually disinterested away so many vital fans of the sport globally? i, as a tennis fan personally don't like too much of one dimensionality in the sport........it's the same kind of tennis everywhere........how long before it backfires the rulers?

another question and the real point of this thread - are the tennis rulers trying to build the game around superstars? the very essence of any sport lies in the competitiveness in it and the real enjoyment for spectators lies in watching competitive tennis, be it between nadal and federer or almagro and gonzalez........

in the last 8 or 10 years, with the rise of internet and media which are ever expanding, tennis is reaching every corner of the globe and it's now easier for these administrators to take tennis to people through these superstars, than promoting the game in an original way by introducing the real competitiveness in it through other methods........

federer and nadal are currently the tennis superstars of this generation........are ATP responsible in a way for the continual flop of players behind these two stalwarts? has too much commercialization of the sport killed the creativity and new tennis methods which the upcoming players could have considered developing and bringing to the tour?

with tennis revolving purely around a few superstars, are the tennis rulers drawing real fans to the sport or just the sheep who blindly follow the superstars? where will all this lead to in the next 10 years? has the commercialization of the sport reached its zenith and has started touching new heights of stupidity?

tennis these days gives an impression that it's being played to feed the sheep globally and is of very little meaning if you are looking for actual tennis........

Nope. Tennis is the most entertaining right now, that it's ever been.

Who could honestly say, they'd take Sampras vs Ivanisevic over Federer vs Nadal?

tennis2tennis
03-18-2010, 05:43 AM
Completely agree. Tennis has taken the turn for the worse. As you say, totally one dimensional for sure. New heights of stupidity indeed.

Bring back the 60s, 70s, 80s, 90s. Those were the days when true tennis prevailed.

Someone use to say the view is always great from the rear-view mirror; the problem with nostalgia is that is fills over the cracks...

Arkulari
03-18-2010, 05:47 AM
IW is in America :o, did you think it was in the middle east?

http://1.bp.blogspot.com/_fWLtJmEhLG0/SWy4IyP3_yI/AAAAAAAADVs/uUcTL59byyc/s400/captain+obvious.jpg

NFL, NBA, MLB? that's what I meant