ATP tennis as a business

stable unit
10-12-2009, 09:32 PM

Currently doing a project which involves picking a company and analyzing what a professional service firm (such as Deloitte, PWC, KPMG........... could offer them?

Anyway seeing as tennis is a passion and with all the talk about the scheuduling/money arguement rumbling again, i thought i'd look into the ATP as a business.

Basically where can you find financial reports on the ATP? How does tennis as a business model work, do all the smaller associations such as the LTA pay the ATP etc ........:confused:

When you consider the changing of the masters this year, the masters cup being re-located again and the new marketing scheme employed recently on the ATP website it began to interest me.

Any links would be much appreciated.