ATP Doubles Revolution (New Sponsor & Promotional Campaign) [Archive] - MensTennisForums.com

ATP Doubles Revolution (New Sponsor & Promotional Campaign)

smucav
01-15-2006, 08:30 PM
http://www.atptennis.com/en/doubles/news/default.aspStanford Becomes Official Partner of ATP Doubles

http://www.atptennis.com/shared/photos/other/ad_bryans.jpg
©VML

The ATP, governing body of the men’s professional tennis circuit, has announced that Stanford Financial Group has signed a three-year long-ranging commitment to serve as Official Partner of ATP Doubles.

As part of the agreement, the Houston-based private wealth management firm will become the title sponsor for both the ATP Doubles Race and ATP Doubles Ranking. They also will support the revitalized doubles game through new initiatives including a promotional campaign called “ATP Doubles Revolution.” The campaign was unveiled to ATP players at their annual player meeting this past Saturday.

“It’s great to have Stanford on board for what will obviously be an exciting year for doubles on the circuit,” said Bob Bryan, who with partner and twin brother Mike Bryan finished 2005 as World No. 1 team and participated in an ATP Doubles Revolution photo shoot last week in Sydney. “They realize that doubles can only get better, and the players are fully committed to working with them to make this partnership work.”

“We’ve enjoyed a successful relationship with Stanford as an ATP partner over the past year and we’re thrilled that Stanford embraced the changes that we’ve implemented in doubles for 2006 and wanted to be part of what we’re calling a ‘revolutionary’ movement,” said Richard Davies, Managing Director, ATP Properties. “Stanford shares our conviction that the doubles game and players are a vital part of the circuit and they will join us in celebrating all the excitement that doubles brings to tennis, from the teamwork and camaraderie to finesse and fast-paced action.”

Stanford Financial is the official Investment Advisor of the ATP. The Houston, Texas-based company also has a marketing partnership with former ATP World No. 1 Jim Courier.

“We’re not only big fans of tennis but also doubles, even more so now because we believe the changes implemented this year will provide a perfect platform to celebrate everything anew that makes doubles interesting to watch and play,” said Alvaro Trullenque, Stanford Executive Director. “We’re a financial organization that emphasizes teamwork and smart tactics, and that’s what the best teams in the world must do to succeed. We’re thrilled to be part of the wave that will bring doubles back to the forefront of the game.”

The Stanford ATP Doubles Race is the accumulation of points earned by teams throughout the year starting January 1, 2006, reflecting a team’s performance and culminating when the top eight teams earn a coveted spot and compete at Tennis Masters Cup Shanghai, to be held November 13-19. The team that reaches the top of the Stanford ATP Doubles Leader Board with the most points at the conclusion of the circuit finale earns the distinction of World No. 1 team. The Stanford ATP Doubles Ranking is the objective, merit-based method used for determining qualification for entry and seeding in all tournaments, except as modified for Tennis Masters Cup.

http://www.atptennis.com/shared/photos/other/revolution.jpghttp://www.atptennis.com/en/doubles/news/woodbridge_gimelstob.asp
Woodbridge, Gimelstob Named to ATP Doubles Promotion Committee

http://www.atptennis.com/shared/photos/other/ad_knowlesnestor.jpg
© VML

ATP Doubles Commissioner Gayle David Bradshaw has formed the first-ever ATP Doubles Promotion Committee to step up marketing and promotional efforts related to the doubles game. He will serve as Chair on the committee with recently retired champion Todd Woodbridge, who owns a record 83 career doubles titles, and current player Justin Gimelstob, the winner of 13 career doubles titles. Representing ATP tournaments on the committee are Bill Rapp from San Jose’s SAP Open and Chris Kermode from London’s Stella Artois Championships.

“This is a group that, most importantly, is genuinely excited and invested in the growth and promotion of doubles,” Bradshaw said. “With their tremendous experience in the game of tennis, they will each be able to bring a unique perspective that collectively will help direct our efforts in promoting ATP Doubles.”

The ATP introduced changes to the doubles game this year, with a new scoring format featuring two sets to 6 (tie-break at 6:6), no-ad games, and a Match Tie-break (first to 10 points, win by two) at one-set all. The new format, with its predictable length and unique scoring features, provides for better scheduling options and more showcasing of doubles on feature courts.

http://www.atptennis.com/shared/photos/other/ad_erlichram.jpg

http://www.atptennis.com/shared/photos/other/bryans_doublesad.jpg

Deboogle!.
01-15-2006, 08:37 PM
:yeah: :yeah: :yeah: :yeah: :yeah: :yeah: :yeah: :yeah: :yeah: :yeah: :yeah: :yeah:

Let's hope good comes of it.

cobalt60
01-15-2006, 08:51 PM
This is great news! Good luck to getting it going correctly!

Via
01-15-2006, 08:59 PM
money talks :yeah:

ae wowww
01-15-2006, 09:06 PM
YAY :D! Sounds awesome, hope it helps :yeah: Good effort, for sure...

Fee
01-15-2006, 09:07 PM
I'm just not sure about those posters. Will they be able to display them anywhere in Kansas?

Whistleway
01-15-2006, 09:12 PM
lol fee..

Flibbertigibbet
01-15-2006, 10:33 PM
I'm just not sure about those posters. Will they be able to display them anywhere in Kansas?

:lol: I was going to try and make a joke off that, too, but you got there first. :p

Scotso
01-15-2006, 10:50 PM
Is this a new search for the missing link or what?

_pyromatic
01-15-2006, 10:52 PM
Oh I like them! Very grabbing.

Aleksa's Laydee
01-15-2006, 10:54 PM
awesome bout time too :woohoo:

ae wowww
01-21-2006, 07:39 PM
Woodbridge, Gimelstob Named to ATP Doubles Promotion Committee

http://www.atptennis.com/shared/photos/60x60/woodbridge.jpg ATP Doubles Commissioner Gayle David Bradshaw has formed the first-ever ATP Doubles Promotion Committee to step up marketing and promotional efforts related to the doubles game. He will serve as Chair on the committee with recently retired champion Todd Woodbridge, who owns a record 83 career doubles titles, and current player Justin Gimelstob, the winner of 13 career doubles titles. Representing ATP tournaments on the committee are Bill Rapp from San Jose’s SAP Open and Chris Kermode from London’s Stella Artois Championships.
“This is a group that, most importantly, is genuinely excited and invested in the growth and promotion of doubles,” Bradshaw said. “With their tremendous experience in the game of tennis, they will each be able to bring a unique perspective that collectively will help direct our efforts in promoting ATP Doubles.”

The ATP introduced changes to the doubles game this year, with a new scoring format featuring two sets to 6 (tie-break at 6:6), no-ad games, and a Match Tie-break (first to 10 points, win by two) at one-set all. The new format, with its predictable length and unique scoring features, provides for better scheduling options and more showcasing of doubles on feature courts.