Always for him/Always for her [Archive] -

Always for him/Always for her

11-02-2005, 12:24 PM
Andre Agassi and Steffie Graf Launch Fragrance Duo
Estée Lauder-owned Aramis will launch Always, a fragrance duo inspired by celebrity tennis couple Andre Agassi and Stefanie Graf.

Andre Agassi signed up with Aramis two years ago, and now his tennis-legend wife is also involved.

Andre Agassi and Steffie Graf - in this case, Stefanie Graf - will become faces of male and female duo beauty products, similar to Coty’s Beckham project signed earlier this year.

Aramis Always for Him, an aquatic wood fragrance, opens with notes of cucumber, gingerroot, lime and mandarin. Its heart contains mint and cardamom while its base is a mix of lentisk, cederwood, amber and vetiver.

Aramis Always for Her, a rich floral scent, opens with tangerine and watercress with a heart of reseda flower, magnolia and hibiscus and closes with milk, Chinese incense and exotic woods.

The Always fragrance will add a feminine touch to the typically masculine Aramis brand. However, its male focus is evident - the male version has more varieties in packaging and sizes, while the women’s scent comes in just two sizes.

In addition, the male fragrance has two ancillaries, a 100ml aftershave balm and a 150ml deodorant spray.