Finally: Roge gets himself media agent [Archive] - MensTennisForums.com

Finally: Roge gets himself media agent

R.Federer
09-19-2005, 05:33 PM
Federer inks deal with IMG

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By Darren Rovell
ESPN.com

Roger Federer has relented.

The 24-year-old from Switzerland, who is ranked No. 1 in the world, was the most high-profile athlete in all of the sporting world not to have representation. But on Monday, IMG, the world's largest sports marketing and management agency, announced it had signed him.

"Roger is an international superstar on and off the court and has emerged as a global icon," IMG chairman Ted Forstmann said in a statement. "I am delighted to have the opportunity to work with him both on his business and philanthropic efforts throughout the world."

Federer, who has earned almost $20 million on the court, currently has endorsement deals with Nike, Wilson, Maurice Lacroix and Swiss International Airlines. His parents and his girlfriend have previously handled much of his schedule.

"I continue to work with my team and can use the advantages of both the existing lean structure and a worldwide network at the same time," Federer said.

In an interview for ESPN's "Outside the Lines" filmed last month, Federer said he didn't have an agent because he wanted to be surrounded by people he could trust.

"I really have to say that is maybe one of the reasons I played so well," Federer said. "Because I was really sure what was going on off the court, so I was really happy on the court as well."

Many tennis agents were concerned that Federer did not have an agent because they believed that he was not maximizing his value on endorsement deals. If the world's best player wasn't getting top dollar, it could trickle down to the rest of the industry.

"If he's leaving money on the table, hopefully some of the rest of us can get a little bit of that," James Blake told ESPN, just days before he began his run to the quarterfinals in the U.S. Open.

Federer, who has six career titles, is coming off his second straight U.S. Open victory. The tennis racket used by Federer to beat Andre Agassi in the U.S. Open final is currently up for auction to benefit the victims of Hurricane Katrina. The top bid has surpassed $25,000.

IMG represents some of the world's top tennis players including Blake, Rafael Nadal, Maria Sharapova, Lindsay Davenport and Venus Williams.

Darren Rovell, who covers sports business for ESPN.com, can be reached at darren.rovell@espn3.com.


http://sports.espn.go.com/sports/tennis/news/story?id=2166077

Puschkin
09-20-2005, 06:17 AM
I have always been wondering, how Mirka managed to do this all alone, even if she might have gotten help from Roger's mother. I think she did a terrific job and I can easily understand that a helping hand from a prefessional agency would make her life a little easier. As for the question to what extent IMG might change Roger's image and getting him (even more) public appearances, we'll have to wait and see. But I share the view of those that Roger has a much better chance now than two years ago to remain the one who calls the shots. And I am rather sure he will ;).

SUKTUEN
09-20-2005, 06:42 AM
If it make Mirka feel more relax, it will be good~!!!

nobama
09-20-2005, 11:36 AM
I have always been wondering, how Mirka managed to do this all alone, even if she might have gotten help from Roger's mother. I think she did a terrific job and I can easily understand that a helping hand from a prefessional agency would make her life a little easier. As for the question to what extent IMG might change Roger's image and getting him (even more) public appearances, we'll have to wait and see. But I share the view of those that Roger has a much better chance now than two years ago to remain the one who calls the shots. And I am rather sure he will ;).I don't think Mirka did it all anyway. There were other people part of RF Management that worked on communications. And Mirka then became Roger's PA. But maybe now she won't be the sole point of contact at tournaments? Or maybe it has nothing to do with that, but just building the RF brand off-court? Who knows.

SUKTUEN
09-20-2005, 01:46 PM
Mirka will be happy~!!~!!!!

Skyward
09-20-2005, 02:15 PM
Hopefully they wouldn't be able to come up with something worse than a photosession with a rival before a SF.

SUKTUEN
09-20-2005, 02:18 PM
Roger ~!!!!!

nobama
09-20-2005, 06:12 PM
Hopefully they wouldn't be able to come up with something worse than a photosession with a rival before a SF.Well that was the ATP/ITF's idea, and what choice did Roger really have? If he said no it would've made the news somehow and would've made him look bad.

Skyward
09-20-2005, 07:19 PM
Well that was the ATP/ITF's idea, and what choice did Roger really have? If he said no it would've made the news somehow and would've made him look bad.

We discussed it here http://www.menstennisforums.com/showthread.php?p=1799891#post1799891 a few month ago.

My opinion hasn't changed since then.