Finally, Roge succumbs and gets a media agent [Archive] - MensTennisForums.com

Finally, Roge succumbs and gets a media agent

R.Federer
09-19-2005, 05:32 PM
Federer inks deal with IMG

By Darren Rovell
ESPN.com

Roger Federer has relented.

The 24-year-old from Switzerland, who is ranked No. 1 in the world, was the most high-profile athlete in all of the sporting world not to have representation. But on Monday, IMG, the world's largest sports marketing and management agency, announced it had signed him.

"Roger is an international superstar on and off the court and has emerged as a global icon," IMG chairman Ted Forstmann said in a statement. "I am delighted to have the opportunity to work with him both on his business and philanthropic efforts throughout the world."

Federer, who has earned almost $20 million on the court, currently has endorsement deals with Nike, Wilson, Maurice Lacroix and Swiss International Airlines. His parents and his girlfriend have previously handled much of his schedule.

"I continue to work with my team and can use the advantages of both the existing lean structure and a worldwide network at the same time," Federer said.

In an interview for ESPN's "Outside the Lines" filmed last month, Federer said he didn't have an agent because he wanted to be surrounded by people he could trust.

"I really have to say that is maybe one of the reasons I played so well," Federer said. "Because I was really sure what was going on off the court, so I was really happy on the court as well."

Many tennis agents were concerned that Federer did not have an agent because they believed that he was not maximizing his value on endorsement deals. If the world's best player wasn't getting top dollar, it could trickle down to the rest of the industry.

"If he's leaving money on the table, hopefully some of the rest of us can get a little bit of that," James Blake told ESPN, just days before he began his run to the quarterfinals in the U.S. Open.

Federer, who has six career titles, is coming off his second straight U.S. Open victory. The tennis racket used by Federer to beat Andre Agassi in the U.S. Open final is currently up for auction to benefit the victims of Hurricane Katrina. The top bid has surpassed $25,000.

IMG represents some of the world's top tennis players including Blake, Rafael Nadal, Maria Sharapova, Lindsay Davenport and Venus Williams.

Darren Rovell, who covers sports business for ESPN.com, can be reached at darren.rovell@espn3.com.


http://sports.espn.go.com/sports/tennis/news/story?id=2166077

Angle Queen
09-19-2005, 05:43 PM
Damn. I was hoping Roger could/would continue to hold out.

EDIT to add: This is the statement that irks me the most:

Many tennis agents were concerned that Federer did not have an agent because they believed that he was not maximizing his value on endorsement deals. If the world's best player wasn't getting top dollar, it could trickle down to the rest of the industry. :fiery:

tangerine_dream
09-19-2005, 05:44 PM
Guess Roger got sick of not being recognized in NYC. :lol: ;)

Rafa = Fed Killa
09-19-2005, 05:45 PM
Fed and Rafa represented by same company IMG. ;)

mangoes
09-19-2005, 05:45 PM
It was a matter of time..................I'm not surprised.............I think it can be a wise decision.

R.Federer
09-19-2005, 05:47 PM
First a coach, now an agent. Whats next, the Roge entourage?

Domino
09-19-2005, 05:50 PM
It's better for him. Now there's less reason for him to constantly have his family come with him. It'll put things in perspective, and help him mature some more.

Action Jackson
09-19-2005, 05:51 PM
It's better for him. Now there's less reason for him to constantly have his family come with him. It'll put things in perspective, and help him mature some more.

Robert doesn' t go to many events and Lynette only goes to a few more, maybe the real boss needed a break.

onewoman74
09-19-2005, 05:56 PM
Fed gets an agent...Andre drops Nike for Adidas...what is this world coming to?

Domino
09-19-2005, 05:57 PM
Robert doesn' t go to many events and Lynette only goes to a few more, maybe the real boss needed a break.

I wanted to say that, but thought I might get bashing from Mirka fans.

Action Jackson
09-19-2005, 05:58 PM
I wanted to say that, but thought I might get bashing from Mirka fans.

I mean I am supposed to be a Fed hater, but we all know Mirka is the boss, but Federer is the moneymaker.

nobama
09-19-2005, 06:04 PM
Robert doesn' t go to many events and Lynette only goes to a few more, maybe the real boss needed a break.I'm a bit surprised beceause a while back he said the structure was a long-term solution, unlike having no coach. Although in his statement he doesn't say anything about IMG replacing the current RF management team, just supplementing them. I think he did something similar with his communications - hired some firm in Germany to handle media and then his GF became his full-time personal assistant. My guess is the current team was a bit too lean (and not as experienced either) and the job was too stressfull.

Hopefully IMG won't have him doing silly TV commercials though.

nobama
09-19-2005, 06:09 PM
I wanted to say that, but thought I might get bashing from Mirka fans.You shouldn't get any...you won't from me at least. I'm sure the job she had was very stressful and this is probably a good thing for their relationship. I'm sure she'll continue to be his PA in some way or another.

alfonsojose
09-19-2005, 06:12 PM
:lol: So that was the problem. Management stress was making her to eat like crazy :toothy: :smash: :tape:

mangoes
09-19-2005, 06:14 PM
I'm a bit surprised beceause a while back he said the structure was a long-term solution, unlike having no coach. Although in his statement he doesn't say anything about IMG replacing the current RF management team, just supplementing them. I think he did something similar with his communications - hired some firm in Germany to handle media and then his GF became his full-time personal assistant. My guess is the current team was a bit too lean (and not as experienced either) and the job was too stressfull.

Hopefully IMG won't have him doing silly TV commercials though.


As I said, I think it was a wise decision. These people have more experience. However, Roger seems like a smart chap so I do hope that he will still have his parents keep a close eye the decisions being made by IMG.

mangoes
09-19-2005, 06:17 PM
You shouldn't get any...you won't from me at least. I'm sure the job she had was very stressful and this is probably a good thing for their relationship. I'm sure she'll continue to be his PA in some way or another.


What does being a personal assistant have to do with IMG? They aren't taking away her job. And I doubt she is or ever was qualified to go to a business meeting and broker a financial deal on behalf of Roger. Of course, I don't know that much about her or them so I could be wrong. But I was under the impression that his parents handled that aspect of his life.

nobama
09-19-2005, 06:34 PM
As I said, I think it was a wise decision. These people have more experience. However, Roger seems like a smart chap so I do hope that he will still have his parents keep a close eye the decisions being made by IMG.Well Roger used the word "partnership" in the press release and the headline was "Roger Federer adds IMG to his team", so my guess is ultimately he'll still be calling the shots but his exiting team will get a break. It's probably better this way because after going solo for a few years Roger is wiser and won't allow himself to be screwed over in any way. His current team alone was never going to be able to get to the next level and turn him into a global brand, but with IMG on board the probably can.

alfonsojose
09-19-2005, 06:36 PM
It reads IMG, not FMG so Mirka will keep her main job as long as she can keep her weight too :devil:

alfonsojose
09-19-2005, 06:39 PM
His current team alone was never going to be able to get to the next level and turn him into a global brand, but with IMG on board the probably can.
:eek: :speakles: JesusFed perfume, JesusFed shoes and suit .. :bolt:

Galaxystorm
09-19-2005, 06:49 PM
First a coach, now an agent. Whats next, the Roge entourage?

Fed's marriage

onewoman74
09-19-2005, 07:06 PM
Fed's marriage

an 06' wedding, perhaps? well see if that pans out.

Fed is the man who is in charge of his career no matter if uses IMG or his parents/Mirka. He's the boss and whatever he says goes...He WILL NOT let IMG trample over him...that's for sure!!

Lee
09-19-2005, 08:13 PM
Robert doesn' t go to many events and Lynette only goes to a few more, maybe the real boss needed a break.

I wanted to say that, but thought I might get bashing from Mirka fans.

I was thinking the exact same thing. :lol:

wcr
09-19-2005, 08:17 PM
No one here has the particulars of the deal he struck with IMG. They are supplementing his main team and how they are going to do this going forward remains to be seen.

Roger was with IMG up until the end of 2003 when he fired them and Lundgren. At that time, his reason for getting rid of IMG was that he didn't want his career to be about marketing. He wanted it to be about tennis. Might be the same reason Sampras fired them.

Roger is a huge worldwide star. He's not a megastar, a la Lance Armstrong and he's much younger.

The good news is, with IMG behind Roger there will be more emphasis to broadcast Roger's matches on ESPN who appear to do everything they can not to show his matches unless he's in the final.

Perhaps Roger can help out the Indian Wells event and get IMG to reconsider selling the tournament. I can't imagine Roger will be in a position to play back to back TMS events if he has to play in China and then rush off to Miami.

Doris Loeffel
09-19-2005, 08:21 PM
:eek: :speakles: JesusFed perfume, JesusFed shoes and suit .. :bolt:

The "Feel the touch" line is on the market since 2003 (and yes it suits also women even though it's a mens line ;) )

Federerhingis
09-19-2005, 08:25 PM
:lol: So that was the problem. Management stress was making her to eat like crazy :toothy: :smash: :tape:

Jaja el estres la convirtio en una comelona compulsiva. Que malo! :tape:

You've always got something hiding beneath your sleeves. :yeah: :lol:

alfonsojose
09-19-2005, 08:51 PM
Jaja el estres la convirtio en una comelona compulsiva. Que malo! :tape:

You've always got something hiding beneath your sleeves. :yeah: :lol:
:devil:

alfonsojose
09-19-2005, 08:52 PM
The "Feel the touch" line is on the market since 2003 (and yes it suits also women even though it's a mens line ;) )
Feel the touch :tape: :lol: Roddick could promote condoms then .. feel da bomb :devil:

nermo
09-19-2005, 09:09 PM
Well Roger used the word "partnership" in the press release and the headline was "Roger Federer adds IMG to his team", so my guess is ultimately he'll still be calling the shots but his exiting team will get a break. It's probably better this way because after going solo for a few years Roger is wiser and won't allow himself to be screwed over in any way. His current team alone was never going to be able to get to the next level and turn him into a global brand, but with IMG on board the probably can.posted by mirkaland

well, yes, i don't get the feeling,that Roger is that kind of a kid , who lets others handle things for him,he looks carefully for those whom he can trust ,and that's why i think , he's not that surrounded by large number of ppl.
so perhaps a step like this , means IMG 'll have a big part of the job to handle,but still he and his team i think 'll keep a watching eye on things ...and who knows, may be this step means new happy plans for the head of the team :) ??

nobama
09-19-2005, 11:02 PM
an 06' wedding, perhaps? well see if that pans out.

Fed is the man who is in charge of his career no matter if uses IMG or his parents/Mirka. He's the boss and whatever he says goes...He WILL NOT let IMG trample over him...that's for sure!!It will be harder for them to do so at this point in his career, and especially since he went solo for a couple of years. Roger's not stupid, he knows what he's doing. I think he has a better chance of calling the shots now then say two, three years ago. I'm sure IMG was just drooling at the propsect of adding him to their roster so they'll do whatever he wants.

Federerhingis
09-20-2005, 12:11 AM
Feel the touch :tape: :lol: Roddick could promote condoms then .. feel da bomb :devil:


:rolls: :rolls: :rolls: I am sure that liner would fit very well with the current ads for "Trojan" feel da bomb, feel the power of eruption! :tape: :tape:

PamV
09-20-2005, 12:18 AM
First a coach, now an agent. Whats next, the Roge entourage?

I'll join the entourage. Does he need someone to tie his headbands?

Fergie
09-20-2005, 12:23 AM
Nice move Rogi! ;)

NYCtennisfan
09-20-2005, 02:11 AM
$$$$$$$$$$$$$$$$$$ speaks and everything else walks when it all comes down to it. Signing with IMG will help him make a ton more than he already is.

tennischick
09-20-2005, 03:05 AM
bye Mirka. it's been real ;) :p :wavey:

OFF COURT - ROGER ADDS IMG TO HIS TEAM

Roger has expanded his business team by adding IMG, the world’s largest sports marketing and management agency, to capitalize on his global business opportunities.

With his sixth major title, back-to-back U.S. Opens, three straight Wimbledon victories, and one Australian Open, the 24-year-old, is already proclaimed by many as the greatest male tennis player in history – including by Andre Agassi, whom he defeated in Sunday’s final. His success, combined with the global reach of tennis, has expanded his worldwide marketing needs. Now IMG joins Roger’s management team. “It is definitely an ideal situation,” Roger emphasizes: “I continue to work with my team and can use the advantages of both the existing lean structure and a worldwide network at the same time.”

“I met with IMG’s new owner and chairman, Ted Forstmann, and learned about his vision for IMG going forward and the team he proposed for me at IMG. I liked what he had to say in terms of business ideas and also have found a common ground with Ted in terms of our charitable efforts in addressing children’s issues, especially in Africa,” Roger says. “We hope this partnership can take us to the next level.”

"Roger is an international superstar on and off the court and has emerged as a global icon,” Forstmann says. “He is an extraordinarily bright, polite, thoughtful young man and, as a result, I am delighted to have the opportunity to work with him both on his business and philanthropic efforts throughout the world.”


www.rogerfederer.com

mandoura
09-20-2005, 04:54 AM
Damn. I was hoping Roger could/would continue to hold out.

EDIT to add: This is the statement that irks me the most:

:fiery:

Exactly what I think.

Scotso
09-20-2005, 05:02 AM
Somehow I doubt that this will cause his fans to be at a loss for something to worship him for.

mandoura
09-20-2005, 05:05 AM
...and who knows, may be this step means new happy plans for the head of the team :) ??

Very plausible.

nobama
09-20-2005, 11:33 AM
bye Mirka. it's been real ;) :p :wavey:Where's she going? On his website it says she's his personal assistant. What does IMG have to do with that? I don't think IMG is going to be fixing him dinner and ironing his shirts. :lol:

1sun
09-20-2005, 03:38 PM
more money and fame for rog. fine by me

Dirk
09-20-2005, 03:40 PM
Roger will finally now get the endorsement deals he deserves and he will help balance out those annoying Andyand Maria ads.

tangerine_dream
09-20-2005, 03:52 PM
Dirk! You're face is all red! :haha: :devil:

Anyhoo, news of Roger finally getting an agent reminded me of this article from ABC News a while back. I wonder how much, if at all, this played a role in Roger finally breaking down and getting an agent (besides the fact that Team Roger needs a bigger team.)

Roddick Beats Federer -- Not on Court, but in Endorsements
Switzerland's Federer May Be Top-Ranked Tennis Pro, but America's
Roddick Seems to Dominate Ads

By JOHN MARTIN
Special to ABC News

Aug. 27, 2005 -- Switzerland's Roger Federer may be the top-ranked
tennis player in the world but America's Andy Roddick appears to be
winning the race to the bank with lucrative endorsements.

On billboards, buses, bus stops, and subway cars and platforms in
Melbourne, Australia; Paris; and London, Roddick's image has dominated
the advertising messages displayed this year around the world's major
international tennis championships.

Federer, while holding endorsements from one major sports apparel
company, Nike, a major tennis company, Wilson, and three Swiss
companies, is far less visible.

This, despite the fact that the 24-year-old Federer has beaten
22-year-old Roddick in all five championship finals they've played. In
11 tournament matches against Federer, Roddick has won only once, and
that was two years ago in Montreal.

Roddick Is Everywhere

Yet now, amid the fanfare of the 2005 U.S. Open here in New York,
Federer -- while making the television rounds, such as ringing the
NASDAQ opening bell -- seems overshadowed, while Roddick is everywhere.

For American Express, Roddick glances out at Big Apple subway
passengers under a tag line: "Has anybody seen Andy's mojo?"

For Lexus, Roddick stares down at visitors to a luxury automobile
display just inside the gates of the National Tennis Center, where
hundreds of thousands of patrons stroll during the tournament's two
long weeks. He stars in a series of Lexus television commercials.

And for Lacoste, the French sportswear company, a giant image of
Roddick smashes a backhand from atop a new Lacoste store at the side of
Arthur Ashe stadium..

"He's close to $10 million per year," said Kenneth Meyerson of SFX
Tennis, the sports marketing company which negotiates contracts for
Roddick.

To be sure, Federer has earned almost twice the career tournament prize
money ($18,236,073) as his erstwhile rival Roddick ($9,273,266). So far
this year, Federer's earnings ($4,140,518) are almost four times
greater than Roddick's ($1,526,385).

Federer's business affairs are managed by his mother, Lynette Federer,
in Switzerland. His contracts include endorsements by three Swiss
companies -- watchmaker Maurice Lacroix, food products distributor Emmi
and Swiss International Airlines.

In May, the Federer team switched public relations consultants. An
e-mail request to Lynette Federer for an estimate of the value of her
son's current endorsements was not immediately answered.

For tennis fans, it is Federer's on-court skills that draw respect. But
for corporate executives, it is Roddick's perceived ability to move
merchandise that earns endorsements.

"You just have an easier product to market," says SFX's Meyerson, who
may be unjustifiably modest, having negotiating deals for Roddick with
Rolex, Parlux (fragrances), Babolat (racquets, shoes, strings),
Microsoft X-Box and Sega, among other products.

Lacoste Deal

But the Lacoste deal has a special meaning. The company has a fabled
name in tennis, but an indifferent marketing record in recent years.

"We were in discussions with Lacoste for 12 months," Meyerson said in
an e-mail message.

When the deal was struck, it seemed an odd fit: Instead of Federer, who
speaks four languages and dresses in stylish Continental suits, it was
Roddick, a Nebraska-born American who previously wore John Deere-style
caps and black sneakers. Suddenly, it was Roddick who appeared in an
all-white, French-manufactured tennis outfit adorned with a familiar
green alligator.

Yet the Lacoste-Roddick deal has a precedent involving the United
States and the French company's namesake, Rene Lacoste, the world's top
player in 1926 and one of four countrymen who dominated Davis Cup
competition in the 1920s.

As a player, Lacoste revolutionized tennis wardrobes by borrowing a
friend's polo shirt and putting his trademark alligator emblem on the
chest. The idea for the logo came to Lacoste when a Boston sportswriter
wrote that he covered the court "like an alligator," meaning he easily
reached shots on both sidelines.

So perhaps it isn't surprising after all that the French company chose
an American player to help restore the lost luster of Lacoste clothing.

"I just had to buy something for my grandmother," explained Seamus
Heaney, a 25-year-old shopper holding a Lacoste baseball cap for
Roddick to autograph at the opening of a Lacoste boutique at the Macy's
department store at New York's Herald Square.

Heaney's grandmother, a Connecticut resident, is an avid tennis fan,
but her grandson says he isn't sure she is a Roddick admirer. But when
he saw a sign proclaiming Roddick's presence at the shop's opening, he
said, "I knew I should buy something here for her."

Roddick was the accidental beneficiary.

'Who's Roger Federer?'

Federer, who is becoming better known after winning three Wimbledon
titles, is still by no means a household name.

When he visited NASDAQ headquarters and appeared on a CNBC business
program, he was invited to step outside so photographers could take his
picture in front of the stock market's Times Square headquarters.

On the sidewalk, a bicycle messenger stopped to watch. Diaby Oumar, a
native of Mali, was asked if he would like to shake the hand of Roger
Federer.

"Who's Roger Federer?" he asked.

"He's the number one tennis player in the world," came the answer.

With that, Oumar stepped forward and the two men looked awkwardly at
each other. Shutters clicked. The moment passed, and Roger and Diaby
went their separate ways.

"Image is everything," Andre Agassi once proclaimed (in a television
commercial for a camera). Yet, the lopsided rivalry in which Federer
wins championships and Roddick wins endorsements suggests that images
are not always what they seem.

Jimena
09-20-2005, 04:07 PM
That's an idiotic article.

Whistleway
09-20-2005, 05:47 PM
This might not be a good idea. Is it that roger is buying into the greed? come on :(

Dirk
09-20-2005, 06:13 PM
Roger makes tons of money from appearance fees so that must mean you think he is greedy already Whistleway. Roger wants to make the most out of his star power.

R.Federer
09-20-2005, 06:18 PM
Anyhoo, news of Roger finally getting an agent reminded me of this article from ABC News a while back. I wonder how much, if at all, this played a role in Roger finally breaking down and getting an agent (besides the fact that Team Roger needs a bigger team.)

To me it is not so much surprising that Roge has had less endorsement deal than roddick. but it is not understood from this article whether this is because Roge has less offers, or he has accepted less to keep his life simple and focus on winning slams.

I imagine that a current player dominating the tennis so much like Roge it is impossible that he can control the number and type of offers with only a girlfriend-agent. And finally, i am sure andi would trade all his endorsement deals with great happiness if it were to mean he could get 1 more slam.

The competition is not who is the most reprsented by credit card, shoe, shirt, food, drink, parfum, underpant, etc., but what happens on the court. Who will remember 20 years from now, that Roge did X no. of advertisemetns and andi has done 2X? nobody

I hope this advertismetn business is controlled for Roge so he will not lose focus from his main goals in tennis

ExpectedWinner
09-20-2005, 06:41 PM
On billboards, buses, bus stops, and subway cars and platforms in
Melbourne, Australia; Paris; and London, Roddick's image has dominated
the advertising messages displayed this year around the world's major
international tennis championships.



Who needs his face in Paris :shrug: Usually by Wed or Th he's on a plane back to US.

tangerine_dream
09-20-2005, 07:38 PM
I imagine that a current player dominating the tennis so much like Roge it is impossible that he can control the number and type of offers with only a girlfriend-agent. And finally, i am sure andi would trade all his endorsement deals with great happiness if it were to mean he could get 1 more slam.
Now that he has an agent I'm sure more offers will pour in. Ad agencies would rather deal with another agent, not a girlfriend.

A paragraph from an ESPN article about the IMG deal:

Many tennis agents were concerned that Federer did not have an agent because they believed that he was not maximizing his value on endorsement deals. If the world's top player wasn't getting top dollar, then it would be harder for others to do the same -- though James Blake had another idea.

"If he's leaving money on the table, hopefully some of the rest of us can get a little bit of that," Blake joked to ESPN, just days before he began his run to the quarterfinals in the U.S. Open.

Roger should milk it for all its worth. :cool:

Scotso
09-20-2005, 08:56 PM
Who needs his face in Paris :shrug: Usually by Wed or Th he's on a plane back to US.

:haha:

R.Federer
09-20-2005, 10:07 PM
Yes, I will love to see the middle-of-traffic tennis playing type of advertisement that andre and pete have done in the 1990s to be repeated with Roge and Andi. :)
But they will have to be by the same sponsor for that

Now that he has an agent I'm sure more offers will pour in. Ad agencies would rather deal with another agent, not a girlfriend.

Roger should milk it for all its worth. :cool: