Indian Wells announces BNP Paribas as the new title sponsor (BNP Paribas Open) [Archive] - MensTennisForums.com

Indian Wells announces BNP Paribas as the new title sponsor (BNP Paribas Open)

Labamba
01-15-2009, 08:57 PM
good news for IW :) this bank really loves to sponsor tennis :yeah:

http://www.bnpparibasopen.org/1/news/newsarticle_1788.asp

Indian Wells Tennis Tournament Announces New Name BNP Paribas Open

BNP Paribas Open To Offer Equal Prize Money

Indian Wells, Calif., January 14, 2009 – The Indian Wells Tennis Tournament, formerly called the Pacific Life Open has a new name, the BNP Paribas Open (BNP Paree Ba) and a new website address, bnpparibasopen.org. BNP Paribas, a global leader in banking and financial services, has agreed to sponsor the ATP World Tour Masters 1000 and Sony Ericsson WTA Tour Premier tennis tournament, to be held from March 9-22, 2009, at the Indian Wells Tennis Garden, it was announced by Charlie Pasarell, tournament chairman.

The BNP Paribas Open, for the first time in its 20-year combined (men & women) history will offer equal prize money to both men and women. The event is also adding another evening session on Thursday, March 12 which will make 21 sessions of match play. Last year, more than 330,000 people attended the two-week event, a ten-fold increase since its inception, making it the most-attended tournament in the world outside of the four grand slams.

The tournament, which was established in the Coachella Valley in 1976, has blossomed under the direction of former player and ATP board member Charlie Pasarell. It has evolved from a one-week men’s event into one of the sport’s crown jewels, held in the second largest, and certainly one of the most beautiful, venues in the world. In addition, the event is run by one of the strongest ownership groups in all of sports, and is now sponsored by one of the world’s foremost banks and the longest running supporters in the history of professional tennis.

Baudouin Prot, Chief Executive Officer of BNP Paribas said, “BNP Paribas has been a sponsor of tennis for more than 35 years. We are deeply committed to this relationship and we believe that the sponsorship of tennis events is part and parcel of the strategy to make the BNP Paribas brand internationally recognised. We are very excited to be joining the Indian Wells family as the title sponsor of a major tennis event in the United States where we have been present and growing for more than three decades.”

BNP Paribas has been supporting tennis since 1973, when it became the Official Sponsor of the French Open. In addition to their partnership with this Grand Slam, the bank became the sponsor of the BNP Paribas Masters in Paris, France. As its international presence was growing, the company became the title sponsor of the Davis and Fed Cup competitions, the Masters Series Monte Carlo and since the acquisition of BNL in 2006, the "Internazionali BNL d'Italia" in Rome. In the US, the company is already title sponsor of the Bank of the West Classic women’s event at Stanford, California (BancWest is a BNP Paribas subsidiary).

“We are thrilled to have BNP Paribas as the new title sponsor of our event,” said Pasarell. “During this partnership, we believe we will guide our tournament to greater heights, both in terms of attendance and global appeal.”

scoobs
01-15-2009, 09:00 PM
It's very good news for Indian Wells.

Lee
01-15-2009, 09:03 PM
*phew* I was soooo worry that the already financially struggling Indian Wells would finally hit the end of the road.

elessar
01-15-2009, 09:10 PM
I'm really surprised they'd make a move like that at times like these but it's good news indeed.

Lee
01-15-2009, 09:12 PM
I'm really surprised they'd make a move like that at times like these but it's good news indeed.

They probably get it pretty cheap but I am pretty surprised too.

elessar
01-15-2009, 09:24 PM
They probably get it pretty cheap but I am pretty surprised too.
I'm going to take this as a good sign that the french are starting to care more about tennis :lol:

fast_clay
01-15-2009, 10:08 PM
BNP Paribas is moving into the economic warzone/deadzone that is the USA. I for one bow down and welcome our new economic overlords.

Johnny Groove
01-15-2009, 10:30 PM
BNP Paribas is moving into the economic warzone/deadzone that is the USA. I for one bow down and welcome our new economic overlords.

Things aren't that bad :lol:

Kitty de Sade
01-15-2009, 10:32 PM
I'm glad they secured the funding- last year was a really scary time for IW. Good for them.

~*BGT*~
01-16-2009, 01:25 AM
What about Paris? :confused:

KarlyM
01-16-2009, 01:38 AM
BNP Paribas has been supporting tennis since 1973, when it became the Official Sponsor of the French Open. In addition to their partnership with this Grand Slam, the bank became the sponsor of the BNP Paribas Masters in Paris, France. As its international presence was growing, the company became the title sponsor of the Davis and Fed Cup competitions, the Masters Series Monte Carlo and since the acquisition of BNL in 2006, the "Internazionali BNL d'Italia" in Rome. In the US, the company is already title sponsor of the Bank of the West Classic women’s event at Stanford, California (BancWest is a BNP Paribas subsidiary).
Geez, I didn't realize BNP Paribas was the main sponsor of so many tournaments. :eek:

Fee
01-16-2009, 03:20 AM
This is good news, but the sale of this tournament to someone who wants to move it outside of the US is still looming, in my opinion. Time for the City of Indian Wells to step up and make it abundantly clear that they value this event even if they are not able to financially support it very much.

On the other hand, maybe it's time to get used to the idea of it moving to a new location, it might help out the calendar...

alfonsojose
01-16-2009, 01:39 PM
Chavez should buy it :p :scared:

Lee
01-16-2009, 07:20 PM
Chavez should buy it :p :scared:

:smash:

kobulingam
01-16-2009, 07:26 PM
So now BNP is the title sponsor of 2 slow ass fucking clard court masters tournaments.

Benny_Maths
01-17-2009, 03:45 AM
Haha 'clard.':worship: