130 million dollars for Federer from Nike [Archive] - MensTennisForums.com

130 million dollars for Federer from Nike

The Magic Hand
01-21-2008, 10:24 AM
Just read it in the Swiss news, Federer got a 130 million dollar contract with Nike. They talk about him playing well over his 30th birthday as part of the contract, but never mention an exact year or contract length.

http://www.google.ch/url?sa=t&ct=res&cd=1&url=http%3A%2F%2Fwww.tagesanzeiger.ch%2Fdyn%2Fnews %2Fsport%2F833743.html&ei=tHKUR_3lFpea0QSYu9wQ&usg=AFQjCNES6KICTDpPxyhrSr9f4dfK52XB8Q&sig2=5HvJx0H_qecjleyC2Ktrrw

ReturnWinner
01-21-2008, 10:25 AM
Mirka will have enough cash to buy all cakes she wants :)

Stensland
01-21-2008, 10:27 AM
franken isn't dollar, honey. and i doubt that federer will even play til 30.

The Magic Hand
01-21-2008, 10:32 AM
franken isn't dollar, honey.

Ok, 117.91377 million dollars ...

Stensland
01-21-2008, 10:37 AM
so you really think federer is gonna play til 35 or something? i don't think there's much truth to that article. what if he wins in beijing and equals pete's record this year (which is more than possible)? you think he'll play another 10 years (!!)?

nah, this just won't work. plus roger's not worth that much, as harsh as it may sound; he doesn't reach half as many people as agassi has during his days.

bokehlicious
01-21-2008, 10:39 AM
plus roger's not worth that much, as harsh as it may sound; he doesn't reach half as many people as agassi has during his days.

:haha: Agassi who? :confused: :shrug: :o

Stensland
01-21-2008, 10:42 AM
:haha: Agassi who? :confused: :shrug: :o

what do you mean? you wanna tell me there are more people on this planet that know federer than agassi? come on.

sports freak
01-21-2008, 10:44 AM
Atleast 4ys and 7 years max,throw in some injuries would be around there you would think!!Incredible money these days,just unbelieveable!!His grand kids and soo on wouldnt have to work,how unfair is that!!

The Magic Hand
01-21-2008, 10:45 AM
http://www.google.com/trends?q=federer%2C+agassi

sports freak
01-21-2008, 10:46 AM
:haha: Agassi who? :confused: :shrug: :o

:haha:

Or Levy
01-21-2008, 10:46 AM
Roger said, several times, loud and clear, that the Olympics in London is his goal, that's 2012, he'll be 31.

bokehlicious
01-21-2008, 10:47 AM
what do you mean? you wanna tell me there are more people on this planet that know federer than agassi? come on.

I don't know actually... Nike knows Federer will probably end his career as the best sportsman ever... Agassi's not even in the top 5 in his specific sport... They won't be in the league :shrug: :)

elessar
01-21-2008, 10:47 AM
what do you mean? you wanna tell me there are more people on this planet that know federer than agassi? come on.

Yeah I mean federer's like... swiss you know...

More seriously, I doubt Nike would be paying him more than Agassi if he wasn't worth more to them, they're not really big on spending more money than necessary

Greenday
01-21-2008, 10:49 AM
so you really think federer is gonna play til 35 or something? i don't think there's much truth to that article. what if he wins in beijing and equals pete's record this year (which is more than possible)? you think he'll play another 10 years (!!)?

nah, this just won't work. plus roger's not worth that much, as harsh as it may sound; he doesn't reach half as many people as agassi has during his days.


You talk as if you did a poll, believe me u r plain wrong......the guy has a huge following, Many people who hardly followed tennis b/w 95-2004 are watching again...I am telling this based on my friends community and my family.....because they want to know wats all this fuss abt a guy named roger federer.....His fan site alone has 153,000+ registered members....

sports freak
01-21-2008, 10:50 AM
32-33 years is about right,its not Golf!!Will Tiger Woods be the Greatest of all Sportmens in past n future since he can go alot more years and achieve more,also the field his up against!!

sports freak
01-21-2008, 10:52 AM
You talk as if you did a poll, believe me u r plain wrong......the guy has a huge following, Many people who hardly followed tennis b/w 95-2004 are watching again...I am telling this based on my friends community and my family.....because they want to know wats all this fuss abt a guy named roger federer.....His fan site alone has 153,000+ registered members....

Rrainer = Im just a jealous guy :rolleyes:

Greenday
01-21-2008, 10:52 AM
what do you mean? you wanna tell me there are more people on this planet that know federer than agassi? come on.

YES. U talk as if agassi is more popular than sampras......dude pete was much bigger than agassi.....I understand u r an agassi fan, but sorry....

Stensland
01-21-2008, 10:53 AM
I don't know actually... Nike knows Federer will probably end his career as the best sportsman ever... Agassi's not even in the top 5 in his specific sport

since when does that matter? it's about the marketability, not the money (think of roddick regarding career achievements earning way more than roger annually off endorsements). roger's not a flashy person, let's face it, and that's what it all boils down to when it comes to deals. phillipoussis would still easily outdistance davydenko if he was still on tour concerning income.

Greenday
01-21-2008, 10:54 AM
since when does that matter? it's about the marketability, not the money (think of roddick regarding career achievements earning way more than roger annually off endorsements). roger's not a flashy person, let's face it, and that's what it all boils down to when it comes to deals. phillipoussis would still easily outdistance davydenko if he was still on tour concerning income.

DO you think roddick earns more money than roger of endorsements...lol...I understand that theres no point arguing with u....Gillette must be dumb to pick roger along with tiger and thiery...they should have asked ur advice....i assume tiger woods is a flashy person then......

Stensland
01-21-2008, 10:55 AM
You talk as if you did a poll, believe me u r plain wrong......the guy has a huge following, Many people who hardly followed tennis b/w 95-2004 are watching again...I am telling this based on my friends community and my family.....because they want to know wats all this fuss abt a guy named roger federer.....His fan site alone has 153,000+ registered members....

well, tennis is down in the states. big factor.

tennis isn't really high in germany, canada, brazil, russia, italy, great britain, india or china. what for would you sign roger to a lifetime contract? to market him in switzerland and serbia?

bokehlicious
01-21-2008, 10:55 AM
(think of roddick regarding career achievements earning way more than roger annually off endorsements).

:spit: WTF?!?! Stay off drugs mate ;)

Greenday
01-21-2008, 11:03 AM
well, tennis is down in the states. big factor.

tennis isn't really high in germany, canada, brazil, russia, italy, great britain, india or china. what for would you sign roger to a lifetime contract? to market him in switzerland and serbia?

Man u r really dumb........It's abt fuckkkkkkkkking prestige to nike to have the guy whom many considers the best evr to pick up a racquet......i repeat its abt fuckkkkkkking prestige to the Nike..

Do u think u know better than the guys at Nike???...and how exactly did u conclude tht tennis is not big in india....go to orkut.com, anfd go to roger federer community maintianed by indians and u have close to 100,000 memners from INDIA ALONE.......

Stensland
01-21-2008, 11:08 AM
:spit: WTF?!?! Stay off drugs mate ;)

give me numbers, please. abc news reported by the end of 05 that andy was "outearning" roger off court by quite a margin. and judging from roddick's sponsors (all of them having massive worldwide exposure such as amex, sap, lexus etc.) he didn't lose a lot. lacoste give him 5m $ upwards a year, depending on his rankings. well, compared to roger's general sponsors, (http://www.rogerfederer.com/en/rogers/sponsors/index.cfm), i don't know any apart from gillette and rolex (plus andy's got rolex as well) and i live next door figuratively.

bokehlicious
01-21-2008, 11:10 AM
:lol: Rainer... Just go check the "most paid sprotsmen" listing and you'll see Roger is head and shoulders above Andy :)

Stensland
01-21-2008, 11:13 AM
i assume tiger woods is a flashy person then......

first up, he's american, which means you can create a market with him and deliver. secondly, he has a nice wife. thirdly, he has all kinds of races in him, which means he's "available" to all kinds of people. fourth: golf is booming worldwide, man! and last but not least: the golf audience is filthy effing rich compared to most other sports, including tennis (though tennis fans in generall are pretty well off normally as well, true).

bokehlicious
01-21-2008, 11:16 AM
...secondly, he has a nice wife...

:haha: carry on with the goods Rainer :yeah:

Btw, Mirka is fat and ugly but is nice as well :o :D

Stensland
01-21-2008, 11:18 AM
you haven't contributed to the thread at all yet you think i'm taking you serious? come on, either you just read or post something constructive and useful, otherwise: don't disturb.

Daniel
01-21-2008, 11:21 AM
http://www.google.com/trends?q=federer%2C+agassi

Spanish speaking people come second when it comes to searching Federer on the web being Argentina, cHile and Peru the most interested in Roger.

:bounce: :)

bokehlicious
01-21-2008, 11:21 AM
Rainer, just face it, it pisses you off to admit Roger's greatness :) that's a common disease within haters though ;)

Stensland
01-21-2008, 11:25 AM
Rainer, just face it, it pisses you off to admit Roger's greatness :) that's a common disease within haters though ;)

check my postings reagrding roger and then just shut up.

---

on topic: and interesting article regarding roger's marketability:

http://www.swissinfo.ch/eng/specials/roger_federer/detail/Courting_a_global_audience.html?siteSect=22011&sid=7736968&cKey=1189432448000&ty=st

...being Argentina, cHile and Peru the most interested in Roger.

wow...very important markets indeed... http://addis-welt.de/smilie/smilie/verwirrt/verrueckt004.gif

abhinav_shaan
01-21-2008, 11:27 AM
well, tennis is down in the states. big factor.

tennis isn't really high in germany, canada, brazil, russia, italy, great britain, india or china. what for would you sign roger to a lifetime contract? to market him in switzerland and serbia?

well that is pure uninformed... roger is heavily marketable in india.. anyone who follows sports in india knows him...
ofcourse he'll never be as big as the cricketers here.. but he is still quite huge... as someone said before me, just check out his indian fan following at orkut.com.. ( i am one of them.. :D )
and i dont know about the US.. but here Roger is atleast as famous as Agassi ever was , if not more!!! (and i have lived through both eras)

bokehlicious
01-21-2008, 11:28 AM
That's a public message board Rainer ;) you say some bollocks and I pointed them out, what's wrong with that? :confused:

:lol: you Agassi fanboy :haha:

Stensland
01-21-2008, 11:38 AM
That's a public message board Rainer ;) you say some bollocks and I pointed them out, what's wrong with that? :confused:

nothing's wrong with that, but you'll have to understand that there's nothing for us to discuss, no? since all you do is putting up laughing smilies and trying to ridicule everything i say instead of having a decent conversation, i just don't know what to do with you except for telling you off, sorry. if you just entered the thread to heckle, fine by me, but you gotta do it on your own.

and yes, you're right about roddick earning less then fed off court. last time i checked it was the other way round (and tbh, i don't check earnings that often). nonetheless nothing i found during the last 20 minutes searching on the web would justify a contract like the one this thread is about. he just isn't marketable enough, period.

thesupreme
01-21-2008, 11:39 AM
You guys dont half talk some hrosesh*t sometimes, but let me break it down...

*Federer is No 1 is his sport, potentially the best his sport has even had and has the perfect marketable image and is a worldwide ambassador

*Federer has TONS of fans around the world, when i read the sports pages its always Federer more than Nadal

*The views of this board are just a microcosm of the universe, the world thinks differently

*You dont have to actively play to represent a brand, you can live off you name and be a spokeperson after you've retired (Michael Jordan)

*Nike know more about big business, profits and marketng then you lot ever will so i dont think they'd be wasting such a huge investment for no reason

*Agassi is legend that wont be forgotten but this is Roger's era, Roger's time, so any Agassi talk needs to be filed away in a history folder....

Thats is all

bokehlicious
01-21-2008, 11:39 AM
he just isn't marketable enough, period.

Then again, I guess you have a better knowledge than the Nike experts when it comes to marketing :worship: :cool:

You're foolish, and I don't mean to be rude or anything ;)

Stensland
01-21-2008, 11:45 AM
*Federer is No 1 is his sport, potentially the best his sport has even had and has the perfect marketable image and is a worldwide ambassador


how do you measure that?


*Federer has TONS of fans around the world, when i read the sports pages its always Federer more than Nadal


sure he does, but that doesn't justify such a contract


*The views of this board are just a microcosm of the universe, the world thinks differently


you're right, because quite a large part of the world doesn't even know him and isn't into tennis at all.


*Nike know more about big business, profits and marketng then you lot ever will so i dont think they'd be wasting such a huge investment for no reason


were you there? do you know the details of the contract, like numbers and running time? remember, this is one tiny article speculating about things.

Stensland
01-21-2008, 11:45 AM
Then again, I guess you have a better knowledge than the Nike experts when it comes to marketing

as i said: do you have a copy of that alleged contract?

thesupreme
01-21-2008, 11:46 AM
and yes, you're right about roddick earning less then fed off court. last time i checked it was the other way round (and tbh, i don't check earnings that often). nonetheless nothing i found during the last 20 minutes searching on the web would justify a contract like the one this thread is about. he just isn't marketable enough, period.

Thats the most ridiculous thing i've read in this thread, you have privy to knowledge about earnings & marketing evaluation that makes NIKE wrong? Google let you down so you think therefore you're assumptions are right? Why dont you re-evaluate YOURSELF..:D

bokehlicious
01-21-2008, 11:47 AM
as i said: do you have a copy of that alleged contract?

:zzz: you've got nothing to back up the crap you wrote on this thread either... :o ;)

Stensland
01-21-2008, 11:48 AM
:zzz: you've got nothing to back up the crap you wrote on this thread either... :o ;)

so in that respect we might call it even. yet i haven't been that much of a bully as you obviously continue to be. at least i tried to make points in contrast to your childish behaviour.

bokehlicious
01-21-2008, 11:52 AM
so in that respect we might call it even. yet i haven't been that much of a bully as you obviously continue to be. at least i tried to make points in contrast to your childish behaviour.

What you wrote on this thread is just plain trolling :shrug: it's just like saying that in your opinion the earth is not round... Nonsense...

Stensland
01-21-2008, 11:52 AM
Thats the most ridiculous thing i've read in this thread, you have privy to knowledge about earnings & marketing evaluation that makes NIKE wrong? Google let you down so you think therefore you're assumptions are right? Why dont you re-evaluate YOURSELF..:D

why don't you enlighten me?

what do you think about roger's marketability? how is he gonna make up for his lack of stardom in america? in what department is he gonna outdistance the rest of the athletes when it comes to making money off his "brand"? is he sexy? is he charming? is his private life interesting? is he funny as hell, pure showmansship?

you know, just being "good" in sports (and in a kind of sport that's basically in a tiny niche as of now) isn't enough to get people's attention as much as 120 mio $ are worth.

bokehlicious
01-21-2008, 11:55 AM
in what department is he gonna outdistance the rest of the athletes when it comes to making money off his "brand"? is he sexy? is he charming? is his private life interesting? is he funny as hell, pure showmansship?

you know, just being "good" in sports (and in a kind of sport that's basically in a tiny niche as of now) isn't enough to get people's attention as much as 120 mio $ are worth.

Roger is just "good" in sports ? :confused: keep it up hater, true, Roger would need to be much sexier and charming to be more marketable, I mean he's just an ugly average sportsman after all... :yeah: :retard:

Stensland
01-21-2008, 11:58 AM
Roger is just "good" in sports ?

yes. what else do you think he is that justifies a contract as large as the alleged one? he's the best tennis player. ever, fine by me. but tennis isn't booming anywhere really.

so what advantages does roger have? i'm listening.

bokehlicious
01-21-2008, 12:02 PM
yes. what else do you think he is that justifies a contract as large as the alleged one? he's the best tennis player. ever, fine by me. but tennis isn't booming anywhere really.

so what advantages does roger have? i'm listening.

Ending his career with the "best sportsman ever" label must be enough for Nike I guess... They probably think he's worth this contract :shrug: :o but they're surely wrong as you must know better ;)

thesupreme
01-21-2008, 12:05 PM
As a general statement i think Nike know infinately more about they're own sports business than YOU and here's why...

You're asking people whether they have specifics of contract when you know they cant. Its a private contract. Yet you have no figures, no considered reasoning to back up what you say. You talk forum language but you're not paying attention to numbers, money. Money talks and it means a lot to big business, i dont think they exist for them to throw it away, where would Nike be if they threw away $130 millions dollars on some who's ' just not that marketable'. They've done similiar deals with Jordan, Woods, Ronaldihno, Michael Johnson but hey, what do they know? #

Sorry to say but the evidence tends to suggest that someone who is number one (and has been for a long while) in their sport, one of the all time greats who is breaking records every month and presumably (based on further future heavy investment) sells a lot of gear, reaches out to people through humanitarian efforts and all round great play, has good image rights and is classy is gonna get a HUGE contract whether you like it or not. We're not here to argue about whether he's should get a bigger contract, the fact is HE IS and a CORPORATION whos money it is says so and they're a hugely successful and savvy one at that...

One think that you obviously dont get about sports contracts is RETENTION. Dont you think thats a part of why is so big?? I have a qualification in law so we could argue about this all day and you still wouldnt get it...you're just here to get replies and not make any worthwhile debate points, well done...


I'd suggest you get off your high horse and stop making yourself look like a continuing ass about something you know little about because NIKE > you...

Stensland
01-21-2008, 12:06 PM
Ending his career with the "best sportsman ever"...

says who? that'd be just a subjective point of view by nike as sportspeople are quite incomparable (jordan, schumacher, woods, whoever). it boils down to acceptance, popularity and recognition by the people.

and once again: do you know the contract? if you don't, why keep referring to me as some sort of smart ass? all i do is speculating and posting my opinion, which is only slightly less than that reporter did in the article. as long as we don't get any confirmation whatsoever, all we have is just a rumour. period.

but you're right, i actually don't think that roger's worth that much money and i think nike would do a big mistake they migh regret later.

cardio
01-21-2008, 12:07 PM
here is list of top 25 best earning athletes. Fed is #13 with 29 mln dollars, Sharapova #25 with 23 mln. Roddick is not in top 25.
http://www.forbes.com/2007/10/25/sports-tiger_woods-biz-sports-cz_kb_1026athletes_slide_15.html?thisSpeed=15000

Stensland
01-21-2008, 12:09 PM
I have a qualification in law so we could argue about this all day and you still wouldnt get it.

sorry mate, you're out. i'm not gonna talk to someone with that kind of attitude. :wavey:

bokehlicious
01-21-2008, 12:11 PM
Rainer, too early to campain for the 08 ACC ;) come back with similar stuff late September and you'll get a high seed :cool:

Stensland
01-21-2008, 12:13 PM
wow. you're some great debater, hats off. hardly an argument yet way over 20 smilies in 3 pages.

thesupreme
01-21-2008, 12:20 PM
sorry mate, you're out. i'm not gonna talk to someone with that kind of attitude. :wavey:

Its because you cant and i have the experience to spot flaws in arguments...;)

LisaKoh
01-21-2008, 12:44 PM
Well the source hasn't been verified yet by other news sources but I'd say that 130/117 million dollars from Nike is about right. I'm going to ennumerate my arguments so this doesn't turn into some kind of mudslinging contest.

1. Licensing Deals
Nike is working on a Federer apparel line for tennis so they stand to recoup a ton of money by marketing those RF hats, cool polos, limited edition Nike Air Vapors and so on. They can release tons of Wimbledon, US Open and Australian Open merchandise with all those Federer crests and insignias on them and kids will buy that stuff up.

2. Consistency of Performance
Fed's been photographed holding a GS trophy 12 times now and it's always in Nike gear. He's the best walking advertisement for the brand because the consumer automatically thinks, "Hey, maybe I should get myself a pair of those Nike Vapors or that RF hat so I can hit wicked topspin forehands as well." Of course we all know that the gear isn't really responsible for his game but that hasn't stopped people from buying his kicks.

3. Marketability
Federer's huge in Asia, in Europe, in South America and he's starting to make inroads in America as well. He consistently wins four of five of the world's biggest tournaments in four different continents annually. That's tremendouse worldwide exposure for Nike. The fact that he's Swiss also helps because he's marketable to countries who may have Anti-American sentiments, like Dubai, the Middle East and parts of China.


In short, it makes total sense for Nike to be throwing that much money at him.

thesupreme
01-21-2008, 12:58 PM
^now that is what i think of as a well written answer with supporting facts, nice work LisaKoh!

Shabazza
01-21-2008, 01:05 PM
since when does that matter? it's about the marketability, not the money (think of roddick regarding career achievements earning way more than roger annually off endorsements). roger's not a flashy person, let's face it, and that's what it all boils down to when it comes to deals. phillipoussis would still easily outdistance davydenko if he was still on tour concerning income.

In the USA Agassi is way bigger, more marketable and has a bigger fanbase than Federer. Well, duh!
However, world-wide Federer has more fans than Agassi ever had, just because the huge asian market is open now and growing big time, where Federer is a big name and very marketable with a huge and constantly growing fanbase. Asia is a very big market (in every aspect).
Sorry, but you are just plain wrong here. Your arguments are outdated.

Shabazza
01-21-2008, 01:07 PM
Well the source hasn't been verified yet by other news sources but I'd say that 130/117 million dollars from Nike is about right. I'm going to ennumerate my arguments so this doesn't turn into some kind of mudslinging contest.

1. Licensing Deals
Nike is working on a Federer apparel line for tennis so they stand to recoup a ton of money by marketing those RF hats, cool polos, limited edition Nike Air Vapors and so on. They can release tons of Wimbledon, US Open and Australian Open merchandise with all those Federer crests and insignias on them and kids will buy that stuff up.

2. Consistency of Performance
Fed's been photographed holding a GS trophy 12 times now and it's always in Nike gear. He's the best walking advertisement for the brand because the consumer automatically thinks, "Hey, maybe I should get myself a pair of those Nike Vapors or that RF hat so I can hit wicked topspin forehands as well." Of course we all know that the gear isn't really responsible for his game but that hasn't stopped people from buying his kicks.

3. Marketability
Federer's huge in Asia, in Europe, in South America and he's starting to make inroads in America as well. He consistently wins four of five of the world's biggest tournaments in four different continents annually. That's tremendouse worldwide exposure for Nike. The fact that he's Swiss also helps because he's marketable to countries who may have Anti-American sentiments, like Dubai, the Middle East and parts of China.


In short, it makes total sense for Nike to be throwing that much money at him.

Thank you. That's what I wanted to say. "Asia" is the key word here.

Stensland
01-21-2008, 01:18 PM
Well the source hasn't been verified yet by other news sources but I'd say that 130/117 million dollars from Nike is about right. I'm going to ennumerate my arguments so this doesn't turn into some kind of mudslinging contest.

1. Licensing Deals
Nike is working on a Federer apparel line for tennis so they stand to recoup a ton of money by marketing those RF hats, cool polos, limited edition Nike Air Vapors and so on. They can release tons of Wimbledon, US Open and Australian Open merchandise with all those Federer crests and insignias on them and kids will buy that stuff up.


good point. i didn't know they were onto something concerning "rogerwear", should've known though because of the hats he usually wears atm. you're obviously right about that, thanks. :)


2. Consistency of Performance
Fed's been photographed holding a GS trophy 12 times now and it's always in Nike gear. He's the best walking advertisement for the brand because the consumer automatically thinks, "Hey, maybe I should get myself a pair of those Nike Vapors or that RF hat so I can hit wicked topspin forehands as well." Of course we all know that the gear isn't really responsible for his game but that hasn't stopped people from buying his kicks.


hmm...i'm not entirely convinced because the length of the contract is like 50 years in tennis time. does nike really think he's gonna keep winning slams til he has like 30 or 40? that seems a little like wishful thinking to me. plus it pretty much is the same point as your first one regarding the nike outfit.


3. Marketability
Federer's huge in Asia, in Europe, in South America and he's starting to make inroads in America as well. He consistently wins four of five of the world's biggest tournaments in four different continents annually. That's tremendouse worldwide exposure for Nike. The fact that he's Swiss also helps because he's marketable to countries who may have Anti-American sentiments, like Dubai, the Middle East and parts of China.


yeah, that makes no sense to me, sorry. even if asia is growing, do you know the sum of money we're talking about here? that would be a huge amount of cash even if fed was american! asia's "just" growing, it's nowhere near the "exploitation" level western europe or america has. the facts you list would justify a higher amount than today's endorsement, true, but neither does it make sense to give him the amount we're actually talking about nor does it justify the length of the contract.

and sorry, fed's not huge in europe (he's just huge in "tennis-europe") and south america barely counts for the overall marketability. tennis is sport no.5 in germany, 5 in the uk, 3 in france and i doubt that it's 2 or 3 in spain (with 1 being soccer of course). those are countries that matter in europe regarding markets.

*edit: and dubai and the middle east are quite obviously no market.

Chiseller
01-21-2008, 01:24 PM
it doesnt matter if tennis is 1 or 100 in germany, fact is, that everyone (close to) knows him and most ppl are aware of what he has achieved.

Stensland
01-21-2008, 01:27 PM
it doesnt matter if tennis is 1 or 100 in germany, fact is, that everyone (close to) knows him and most ppl are aware of what he has achieved.

is that so? most people i talk to refer to him (after scratching their heads when mentioning the name) "oh, right, that tennis dude". ask an american, a german, a british or a french about what he has achieved and 9 of 10 people won't be able to tell you the number of slams he has won so far.

bokehlicious
01-21-2008, 01:31 PM
is that so? most people i talk to refer to him (after scratching their heads when mentioning the name) "oh, right, that tennis dude". ask an american, a german, a british or a french about what he has achieved and 9 of 10 people won't be able to tell you the number of slams he has won so far.

And people would know what Agassi achieved? :confused: don't make sweeping generalizations because you once spoke about tennis with your dentist...

scarecrows
01-21-2008, 01:31 PM
is that so? most people i talk to refer to him (after scratching their heads when mentioning the name) "oh, right, that tennis dude". ask an american, a german, a british or a french about what he has achieved and 9 of 10 people won't be able to tell you the number of slams he has won so far.

maybe because 9 out of 10 people dont follow tennis?

when you talk about market you take into consideration the people that actually buy tennis shirts and I'm pretty sure that a big part of them knows Federer and his achievements

Stensland
01-21-2008, 01:35 PM
And people would know what Agassi achieved?

well, more than with federer, don't you think? when people here the word "agassi", it rings bells for whole generations. plus he's american.

Stensland
01-21-2008, 01:35 PM
maybe because 9 out of 10 people dont follow tennis?

thanks for indirectly supporting my point brilliantly. ;)

magnoliaewan
01-21-2008, 01:37 PM
Wow, that is a lot of money! This should put Federer pretty high on the highest earning athlete list.

bokehlicious
01-21-2008, 01:38 PM
well, more than with federer, don't you think? when people here the word "agassi", it rings bells for whole generations. plus he's american.

Delusional dreamer... :sigh:

scarecrows
01-21-2008, 01:43 PM
thanks for indirectly supporting my point brilliantly. ;)

however Nike is happy with with the sales they get from 1/10 of people that care about tennis
your point has not foundations especially considering that we're talking about Nike, which has brought up the whole business on marketing only

Stensland
01-21-2008, 01:46 PM
when you talk about market you take into consideration the people that actually buy tennis shirts and I'm pretty sure that a big part of them knows Federer and his achievements

of course they do, but they're a pretty small group on the global market compared to soccer, golf, motorsports etc.

and the interesting thing about this is that even with federer outdistancing the rest of the field easily concerning slams, other players still have a large amount of fan following: safin's as household name in russia, roddick in the states, hewitt in australia, nalby in argentina etc.
people respect roger, no doubt, and they are amazed by his perfection, but he's not easy to relate to for the viewer in general. people look up to champions but they love rough edges.

but i guess that's a whole other topic.

Stensland
01-21-2008, 01:48 PM
however Nike is happy with with the sales they get from 1/10 of people that care about tennis
your point has not foundations especially considering that we're talking about Nike, which has brought up the whole business on marketing only

nike is gambling big time, that's all. gambling on his future, on asia's future and tennis' future. maybe they're gonna be right, maybe i'm gonna be right.

bokehlicious
01-21-2008, 01:48 PM
but he's not easy to relate to for the viewer in general. people look up to champions but they love rough edges.


Who the hell are you to make such statements? :confused: that's just plain BS...

Stensland
01-21-2008, 01:50 PM
Delusional dreamer... :sigh:

can't you just shut it if you have basically nothing to contribute? it's not that hard, is it? everyone else brings along arguments exceot for you, don't you see that?

bokehlicious
01-21-2008, 01:52 PM
:lol: LOL at your pseudo-"arguments" Rainer :yeah: everybody's making fun of you on this thread and you keep it going and going... :lol:

Stensland
01-21-2008, 01:54 PM
good lord... you got close to 6000 posts like that? http://addis-welt.de/smilie/smilie/verwirrt/129.gif

bokehlicious
01-21-2008, 01:56 PM
That's what it takes to deal with delusional clueless haters like you ;)

Stensland
01-21-2008, 02:00 PM
That's what it takes to deal with delusional clueless haters like you ;)

ok, so you haven't even checked my postings regarding roger; otherwise you'd know that i'm actually quite a fan.

yeah, sorry, talking to you doesn't seem to make any sense anymore. you don't back up your thoughts but instead just come up with these silly one-liners, decorated with lots of colorful smilies to "help you out". you don't even try to understand me let alone know my actual stance on federer yet think you can judge me and label me as a hater just like that *snap*.

you have a good one, cheers. :wavey:

garad
01-21-2008, 02:01 PM
what do you mean? you wanna tell me there are more people on this planet that know federer than agassi? come on.

At the end of Feds career, it will be true. Agassi had 20 years to make yourself known. PLus he was American, a considerable advantage.

bokehlicious
01-21-2008, 02:04 PM
Rainer, you try to convince us that bananas are blue, well, I have no arguments to persuade you they're yellow so I guess you have to be right... :o

Bilbo
01-21-2008, 02:07 PM
Roger earns more than any American playing the same sport. I see some people have a problem with that.

Well I like it :D

kronus12
01-21-2008, 02:22 PM
bah i hope roger dosen't sign up with nike again they are just a bunch of dictators who get asian companies to make there shoes for less then 10 dollars and sell for about 250 in the west.
Oh did i forget to mention they pay their workers less then a dollar an hour and with no benefits or penal rates.
Fed could do better with someone else, anybody but those fucken cockroaches.

OrinUK
01-21-2008, 02:23 PM
Federer should have asked for that in Euro's.

buzz
01-21-2008, 02:43 PM
yeah, that makes no sense to me, sorry. even if asia is growing, do you know the sum of money we're talking about here? that would be a huge amount of cash even if fed was american! asia's "just" growing, it's nowhere near the "exploitation" level western europe or america has. the facts you list would justify a higher amount than today's endorsement, true, but neither does it make sense to give him the amount we're actually talking about nor does it justify the length of the contract.

*edit: and dubai and the middle east are quite obviously no market.

Asia is big!! A lot more people there than in America, they love sports. And have a habit of being an extreme fan.

Soccer clubs from europe even participate in practisetournemants for a week all the way in Asia, so they can make milions selling shirts and tv rights al year long... Barcelona Real and ACMilan don't go there because they like to play against chinese guys;)

mangoes
01-21-2008, 03:01 PM
yeah, that makes no sense to me, sorry. even if asia is growing, do you know the sum of money we're talking about here? that would be a huge amount of cash even if fed was american! asia's "just" growing, it's nowhere near the "exploitation" level western europe or america has. the facts you list would justify a higher amount than today's endorsement, true, but neither does it make sense to give him the amount we're actually talking about nor does it justify the length of the contract.


.

You're making a lot of statements with authority that are very, very wrong. Please take a little time and do some research on this subject. For several reasons, Asia is now one of the most important markets for many products including tennis.

In an earlier post, Lisakoh listed several valid reasons for Nike to agree to such a contract with Roger.

Furthermore, pulling Agassi into this conversation is useless. Agassi's contract with Nike existed years ago. The dollar value of a contract has since increased and Agassi has now retired. But, Agassi ranked up there as one of the best marketable tennis players......moreso than even Sampras. Roger is of a different generation and his marketability is growing stronger each day with strong inroads into the American market. If Roger stays the course of adding grand slam wins, he will be a by far more marketable tennis player than Agassi. So, Nike is considering the future potential for the Roger Federer brand.

Lastly, someone posted the Forbes earning list in this thread. Roger is the top earning tennis player....and this includes endorsements. Sharapova follows and then Serena.

thesupreme
01-21-2008, 03:01 PM
bah i hope roger dosen't sign up with nike again they are just a bunch of dictators who get asian companies to make there shoes for less then 10 dollars and sell for about 250 in the west.
Oh did i forget to mention they pay their workers less then a dollar an hour and with no benefits or penal rates.
Fed could do better with someone else, anybody but those fucken cockroaches.

Please dont kid yourself, they all do the same thing, its just that its 'fashionable' to hate on Nike because they are the biggest when in fact they are ALL guilty...its the way of the western world...

Jade Fox
01-21-2008, 03:11 PM
Huh. Maybe now he can finally buy himself a decent suit.:p

doublebackhand
01-21-2008, 04:38 PM
bah i hope roger dosen't sign up with nike again they are just a bunch of dictators who get asian companies to make there shoes for less then 10 dollars and sell for about 250 in the west.
Oh did i forget to mention they pay their workers less then a dollar an hour and with no benefits or penal rates.
Fed could do better with someone else, anybody but those fucken cockroaches.

oh, do tell me which company which doesnt do that nowadays?

LisaKoh
01-21-2008, 05:00 PM
good point. i didn't know they were onto something concerning "rogerwear", should've known though because of the hats he usually wears atm. you're obviously right about that, thanks. :)



hmm...i'm not entirely convinced because the length of the contract is like 50 years in tennis time. does nike really think he's gonna keep winning slams til he has like 30 or 40? that seems a little like wishful thinking to me. plus it pretty much is the same point as your first one regarding the nike outfit.


yeah, that makes no sense to me, sorry. even if asia is growing, do you know the sum of money we're talking about here? that would be a huge amount of cash even if fed was american! asia's "just" growing, it's nowhere near the "exploitation" level western europe or america has. the facts you list would justify a higher amount than today's endorsement, true, but neither does it make sense to give him the amount we're actually talking about nor does it justify the length of the contract.

and sorry, fed's not huge in europe (he's just huge in "tennis-europe") and south america barely counts for the overall marketability. tennis is sport no.5 in germany, 5 in the uk, 3 in france and i doubt that it's 2 or 3 in spain (with 1 being soccer of course). those are countries that matter in europe regarding markets.
*edit: and dubai and the middle east are quite obviously no market.

You're missing the point. Every time Fed wins a GS, his picture is splashed all over the sports pages with that big old swoosh on his chest and on his bandana. That's a tremendous amount of publicity for them, they don't have to buy ad space. Nike also gets featured in other Federer ads such as his Rolex and Wilson commercials which run every five or ten minutes when a GS is on.

As for your other point, what Nike is paying for with Roger is maximum GLOBAL EXPOSURE of their brand. You've got 200 countries watching each Grand Slam with hundreds of millions of people watching every move that Roger Federer makes. It's not rocket science to figure out that having the world's best player and a popular hall of famer in your pocket automatically makes your brand the most prestigious in the sport.

LisaKoh
01-21-2008, 05:05 PM
Just to add a side note about Asia, I think you're seriously discrediting the buying power and economic power of Asian countries. Anybody with an ounce of sense knows that gaining a foothold into China and India has been the end goal of major corporations for the last fifteen years now. Dubai and the Middle East have so much money because of inflated oil prices, they pretty much own huge chunks of US and European companies. If you've got a guy who's got those demographics in his pocket, it would be a huge bargaining chip for endorsements.

calvinhobbes
01-21-2008, 05:35 PM
What a boring thread! Tennis fans talking of finances and marketing!We should give a f*** about money and wealth. What if Roger earns more than Steve Jobs or the prince of B... What really counts is his game and his performance. Sincerely, this thread belongs in non-tennis or in Cosmopolitan, I don´t know:o:o:o

FedFan_2007
01-21-2008, 05:46 PM
Still chump change compared to Woods and Agassi money. If Federer were American, he'd be 5x bigger then Woods right now in the public eye.

FedFan_2007
01-21-2008, 05:47 PM
Rainer, you try to convince us that bananas are blue, well, I have no arguments to persuade you they're yellow so I guess you have to be right... :o

He's just an unrepentant Agassi 'tard. :retard:

Fee
01-21-2008, 06:04 PM
Mirka will have enough cash to buy all cakes she wants :)

Good for her, she is a very important part of his success and she deserves whatever gifts Roger lavishes on her.

I hope someone gets a look at this contract, I want to know if Roger gets penalized if he puts his pants on backwards again.

FedFan_2007
01-21-2008, 06:24 PM
Mirka needs more cakes like I need to be shorter.

LisaKoh
01-21-2008, 06:40 PM
I wonder how much she makes off of this whole thing. If this was Entourage then the following equations would be true:

Vinnie Chase = Roger Federer
Ari Gold = Tony Godsick
"E" = Mirka

The agency, in this case IMG, gets 20% of the deal. The manager, Mirka, gets 10% of all income. I'm assuming that Roger trains in Dubai and lives there part-time because it's a tax haven so he takes home about 70 million from this deal, if this is true. Not bad.

Mirka can make a case for common-law marriage should they split up but since she's his employee and she's been raking in a percentage from all of his earnings before IMG came in, I'd say she's worth about 5-10 million dollars in her own right.

Jade Fox
01-21-2008, 06:47 PM
Good for her, she is a very important part of his success and she deserves whatever gifts Roger lavishes on her.

I hope someone gets a look at this contract, I want to know if Roger gets penalized if he puts his pants on backwards again.

I want to know this too. It should be like a hundred grand if the pants are on backwards, and another hundred grand if his jacket gets dirty.

And for the hell of it, ten grand if he demands Hawkeye to get shut off because he didn't like the call. He's the ATP golden boy. He should act like it at all times.:lol::p

Fee
01-21-2008, 07:09 PM
Mirka needs more cakes like I need to be shorter.

Oh this explains so much. So very much.