[Archive] - MensTennisForums.com

  

Verd
10-24-2007, 04:23 PM
  

adee-gee
10-24-2007, 04:28 PM
WTF are those pictures? :help:

Dina
10-24-2007, 04:30 PM
the advertising company's taken them for a ride if that cost multi-millions, some photoshop crap a 16 year old could knock up

keqtqiadv
10-24-2007, 04:31 PM
:spit:

adee-gee
10-24-2007, 04:31 PM
They should use the pic from my signature, it's more appropriate :silly:

scoobs
10-24-2007, 04:37 PM
Well okay then!

I'd have been much happier with a "Feel Them" campaign, where the players invite selected fans to experience the raw power of a player up close :devil:

And maybe interactive themed parties, with scratch and sniff party favours. :angel:

jitterbug
10-24-2007, 04:44 PM
The blobby paint coming off their racquets look rather ghastly :o

MatchFederer
10-24-2007, 04:45 PM
So wait a second.. Federer has the skill and ability of all those past greats coursing through his veins and his strings and he follows through with his stro... hang on.. Monfils has the power of dragons??! (Or is it a Wyvern?)

Deboogle!.
10-24-2007, 04:45 PM
how awful :sobbing: and the commercial is one of the lamest I've ever seen too :sobbing:

Labamba
10-24-2007, 04:46 PM
those pictures :help:

Xristos
10-24-2007, 04:47 PM
Bigger pics?

Havok
10-24-2007, 04:51 PM
Am I a nerd for thinking these pictures are cool?:help:

The ad campaign itself is retarded, but the pictures are cool imo.

Oh also why give everyone else a powerful animal attribute, but give Federer the power of past greats? His head is big enough, stop filling it with this kind of shit or else it'll explode!

Also why does Nadal have two versions? He's never won TMS Paris anyways.:shrug:

Allure
10-24-2007, 04:52 PM
Federer possesses all of the greats' souls in his racket. No wonder he's so good.

scoobs
10-24-2007, 04:55 PM
Why does Safin have one? He's ended his season early to do his Mother Superior impression.

"Climb evry mountain...ford evry stream..."

Come to that, why launch a new advertising campaign 2 weeks BEFORE your season is about to end for 6 or 7 weeks?

Havok
10-24-2007, 04:57 PM
Agree with the cow thing J'torian!;)

overtherainbow
10-24-2007, 05:04 PM
Scrap the Feel It, I'm all for the "Feel Them" one suggested in this thread. Thats a megamillion dollar idea!

"Feel It" looks like something a teenager came up with as part of a contest

Deboogle!.
10-24-2007, 05:05 PM
Why does Safin have one? He's ended his season early to do his Mother Superior impression.

"Climb evry mountain...ford evry stream..."

Come to that, why launch a new advertising campaign 2 weeks BEFORE your season is about to end for 6 or 7 weeks?Yes, it is very bizarre isn't it! Maybe they just want to give it a test run and see how it goes over and because marat had done so well in Paris in the past they included him? I'm sure the campaign was planned before he called his season quits, who knows. of course it's not like his form was anything spectacular before he called the season quits anyway. who knows what the ATP is thinking these days :lol:

Truc
10-24-2007, 05:15 PM
The pics for Bercy have been all over the French websites for weeks now.
I don't know why they say they unveil it now.

tangerine_dream
10-24-2007, 05:16 PM
"Feel the power" of Andy Roddick posing in pastel mint green behind my neice's unicorn posters. :yeah:

njnetswill
10-24-2007, 05:22 PM
:unsure:

R.Federer
10-24-2007, 05:29 PM
Wow, so Richie made it to the picture list?! That's great. They should have added a few more of the young guys, Marcos and Murray, Berdych, etc.

Tommy fan
10-24-2007, 05:30 PM
hahahahaaa :lol: :help:

Saumon
10-24-2007, 05:33 PM
Why does Safin have one? He's ended his season early to do his Mother Superior impression.

"Climb evry mountain...ford evry stream..."

Come to that, why launch a new advertising campaign 2 weeks BEFORE your season is about to end for 6 or 7 weeks?

Wow, so Richie made it to the picture list?! That's great. They should have added a few more of the young guys, Marcos and Murray, Berdych, etc.

Safin and Gasquet are in them because the campaign will be launched in France. ;)

They are so cheap and fugly :sobbing: I almost vomitted the 1st time I saw them a month or so ago. :tape:

*julie*
10-24-2007, 05:35 PM
Am I a nerd for thinking these pictures are cool?:help:



:help: I find them cool too... ;)

But this is embarassing to think how much this campaign cost.

LoveFifteen
10-24-2007, 05:42 PM
I want to feel it. :drool:

R.Federer
10-24-2007, 05:43 PM
Safin and Gasquet are in them because the campaign will be launched in France. ;)


How does unveiling in France explain Safin's being in it?

Truc
10-24-2007, 05:50 PM
Because it's the campaign for Bercy. Safin is huge in Bercy, they always promote him big time there.

That's why Monfils is part of the campaign too.

R.Federer
10-24-2007, 05:52 PM
Because it's the campaign for Bercy. Safin is huge in Bercy, they alway promote him big time there.
That's why Monfils is part of the campaign too.
Then why is Andy Roddick part of the campaign? :D :shrug:

Saumon
10-24-2007, 05:55 PM
How does unveiling in France explain Safin's being in it?

Because:
1/ he's won Paris 3 times
2/ he's still one of the most popular players in France

Truc
10-24-2007, 06:03 PM
Then why is Andy Roddick part of the campaign? :D :shrug:^^ Why shouldn't they promote him? He's one of the most famouse players in the world.

So far, I've seen these pics for the top players (except Davydenko, I think) and for a few guys who are very popular in Bercy.
They also have one with PHM, it's on the homepage of Bercy.
http://www.fft.fr/bnpparibasmasters/2007/

R.Federer
10-24-2007, 06:11 PM
^^ Why shouldn't they promote him? He's one of the most famouse players in the world.

So far, I've seen these pics for the top players (except Davydenko, I think) and for a few guys who are very popular in Bercy.
They also have one with PHM, it's on the homepage of Bercy.
http://www.fft.fr/bnpparibasmasters/2007/
:lol: I am joking, of course they will have the most famous players

But it is weird to have No1 No2 No3 and then leave out No4 and put in No5.
One might think it is due to his match fixing press, but I figure it is for other reasons.

General Suburbia
10-24-2007, 06:14 PM
At least they're trying. I'll give them that. And the idea is better than pretty much everything else they came up with in the past three years.

Saumon
10-24-2007, 06:18 PM
:lol: I am joking, of course they will have the most famous players

But it is weird to have No1 No2 No3 and then leave out No4 and put in No5.
One might think it is due to his match fixing press, but I figure it is for other reasons.

:secret: and bercy defending champion :tape:

General Suburbia
10-24-2007, 06:20 PM
Stop being stupid. Even Mr. Disney knows that promoting Davydenko will be a waste of money. The most boring player on tour has no right to be featured in a campaign where "power" and "emotion" are its selling points. I'm not saying that Davydenko is necessarily a hopeless, emotionless rut...but from a marketing standpoint...how DO you market a player like Davydenko? That and he's a match fixing cheat.

Wulfram
10-24-2007, 06:38 PM
The one in which federer serves the screaming disembodied head of Bjorn Borg at his opponents is rather disturbing

trixtah
10-24-2007, 06:40 PM
Pics look fucking awesome. DRAGON BALL SUPER SAIYANNNNNNN

FedFan_2007
10-24-2007, 06:49 PM
The one in which federer serves the screaming disembodied head of Bjorn Borg at his opponents is rather disturbing

I agree, that's just WRONG. Not a nice way to pay tribute to Borg either. He was never like that. Now a screaming Jimmy Connors head would have been more accurate...

jayjay
10-24-2007, 07:03 PM
I'm not saying that Davydenko is necessarily a hopeless, emotionless rut...but from a marketing standpoint...how DO you market a player like Davydenko? That and he's a match fixing cheat.

Quite easily for any half decent marketing exec.

Think about what you have to work with here...

*He's an ordinary guy who was not necessarily blessed with all the talent in the world and has reached the top 5 in his profession. Therefore he appeals to the masses who want to see a better day. Work hard and you might get there.

*He's a guy who calls Sydney for what it is, a MM tournament that only means the world to James Blake and Mr & Mrs Sydney. That means he appeals to the many who like to cut through the BS and speak their mind. He's not afraid to ruffle a few feathers and the ladies like a guy who will put his foot down (some of the time).

*His wedding pics. We all saw him groping the hell out of his wife's ass. This means he's a guy who is into a bit exhibitionsim. He has a beautiful wife. He knows it and wants the world to know it and doesn't mind showing us all. How is this appealing? A guy who will run all day and night (literally) to make a living, will call people out in broken english (which when we don't understand what he is saying, is just funny, in a nice way) and is not afraid to show his appreciation for his wife's various attributes in public.

*The match fixing. It adds intrigue to his character. Davydenko, a frail looking guy who may or may not have friends in high places Soprano style. He's a bad boy. He's controversial. A talking point. He splits opinion. Some think he is a cheat. Others think he is boring. He wins Moscow.

How do you market Davydenko? Pretty fucking easily if you ask me.

ps. Born in Ukraine, lives in Russia, wants to be Austrian. What does this mean? There is a little bit of Davydenko in all of us and he wants to be a little bit of every European nation he can think of.

CyBorg
10-24-2007, 07:26 PM
Feel the cheese.

FluffyYellowBall
10-24-2007, 07:26 PM
grat campaign if they'll know how to promote it properly.. I love the idea but the posters arent enough...

Beforehand
10-24-2007, 07:36 PM
:worship: Roger "Shang Tsung" Federer.

~*BGT*~
10-24-2007, 07:49 PM
Marat "Feel the Passion" Safin? :rolleyes: Marat "Feel some new ass since I can" Safin is more like it.

alelysafina
10-24-2007, 08:03 PM
Pics look fucking awesome. DRAGON BALL SUPER SAIYANNNNNNN

:haha: :haha: :haha: :haha:



Oh god but for reals, who came up with this, a ten year old?!


And that "commercial" is jesus h christ horrible!

Fee
10-24-2007, 08:07 PM
Monfils's whatever looks like Gargoyles. This is just plain hideous on so many levels.

Yeah, lime green makes me thing of power and passion. Borg looks like he's auditioning to be Voldemort in the next movie (and I agree, he never looked like that when he was playing).

Who gave DeVilliers half a million dollars to piss away on this crap campaign? FEEL shIT is more accurate.

RagingLamb
10-24-2007, 08:17 PM
wtf?

cmurray
10-24-2007, 08:20 PM
The Federer one is particularly ridiculous. How in the world are the disembodied heads of the past tennis greats supposed to sell tennis? What is it saying to us? "this is what tennis used to be, and we're here to cash in on the past". :yeah:

:rolleyes: Nice one, Etienne.

Beforehand
10-24-2007, 08:34 PM
I wouldn't say that's any worse than the Gasquet "wild horses" number. It's somewhat calming and benign. What kind of sport is benign?

Yappa
10-24-2007, 09:30 PM
Quite easily for any half decent marketing exec.

Think about what you have to work with here...

*He's an ordinary guy who was not necessarily blessed with all the talent in the world and has reached the top 5 in his profession. Therefore he appeals to the masses who want to see a better day. Work hard and you might get there.

*He's a guy who calls Sydney for what it is, a MM tournament that only means the world to James Blake and Mr & Mrs Sydney. That means he appeals to the many who like to cut through the BS and speak their mind. He's not afraid to ruffle a few feathers and the ladies like a guy who will put his foot down (some of the time).

*His wedding pics. We all saw him groping the hell out of his wife's ass. This means he's a guy who is into a bit exhibitionsim. He has a beautiful wife. He knows it and wants the world to know it and doesn't mind showing us all. How is this appealing? A guy who will run all day and night (literally) to make a living, will call people out in broken english (which when we don't understand what he is saying, is just funny, in a nice way) and is not afraid to show his appreciation for his wife's various attributes in public.

*The match fixing. It adds intrigue to his character. Davydenko, a frail looking guy who may or may not have friends in high places Soprano style. He's a bad boy. He's controversial. A talking point. He splits opinion. Some think he is a cheat. Others think he is boring. He wins Moscow.

How do you market Davydenko? Pretty fucking easily if you ask me.

ps. Born in Ukraine, lives in Russia, wants to be Austrian. What does this mean? There is a little bit of Davydenko in all of us and he wants to be a little bit of every European nation he can think of.

:yeah: :D

And yes, I am with Naldo. I like those pictures. Didn't take a look at the commercial yet, though.

FedFan_2007
10-24-2007, 10:13 PM
Davydenko has the potential to be a mega-super-duperstar.

FluffyYellowBall
10-24-2007, 11:08 PM
No, if punanis were firing out of federers racket it would still be marketable. Davydenko needs some effort.

krystlel
10-24-2007, 11:26 PM
Quite easily for any half decent marketing exec.

Think about what you have to work with here...

*He's an ordinary guy who was not necessarily blessed with all the talent in the world and has reached the top 5 in his profession. Therefore he appeals to the masses who want to see a better day. Work hard and you might get there.

*He's a guy who calls Sydney for what it is, a MM tournament that only means the world to James Blake and Mr & Mrs Sydney. That means he appeals to the many who like to cut through the BS and speak their mind. He's not afraid to ruffle a few feathers and the ladies like a guy who will put his foot down (some of the time).

*His wedding pics. We all saw him groping the hell out of his wife's ass. This means he's a guy who is into a bit exhibitionsim. He has a beautiful wife. He knows it and wants the world to know it and doesn't mind showing us all. How is this appealing? A guy who will run all day and night (literally) to make a living, will call people out in broken english (which when we don't understand what he is saying, is just funny, in a nice way) and is not afraid to show his appreciation for his wife's various attributes in public.

*The match fixing. It adds intrigue to his character. Davydenko, a frail looking guy who may or may not have friends in high places Soprano style. He's a bad boy. He's controversial. A talking point. He splits opinion. Some think he is a cheat. Others think he is boring. He wins Moscow.

How do you market Davydenko? Pretty fucking easily if you ask me.

ps. Born in Ukraine, lives in Russia, wants to be Austrian. What does this mean? There is a little bit of Davydenko in all of us and he wants to be a little bit of every European nation he can think of.

:haha: Hilarious post. You should write everyone's profiles. :hatoff:

krystlel
10-25-2007, 12:05 AM
By the way, the video commercial is terrible. :o

CyBorg
10-25-2007, 12:07 AM
Are they ladies also in the "FEEL IT" campaign?

Surely then there must be a Serena "feel the ass" poster.

Sunset of Age
10-25-2007, 12:08 AM
What a mess. :tape:

CyBorg
10-25-2007, 12:10 AM
Davydenko: "FEEL the receding hairline".

Angeltroy
10-25-2007, 12:18 AM
The pictures are awful and the commerical sucks a$$.

Fee
10-25-2007, 12:35 AM
^^ That summarizes it right there. I hope Wertheim sees that post. :lol:

Aerien
10-25-2007, 03:00 AM
If they're going to use high-fantasy depictions of tennis swings, couldn't they have drawn the players the same way? The advertising posters look awful as if somebody just attached a Photoshop project and an oncourt reaction shot of the player. :o

Lucinda
10-25-2007, 03:24 AM
Where is the connection between horses, dragons, and heads? They should have stuck with large predators only or something. I dunno... I don't like what they've come up with anymore than anyone else.

Johnny Groove
10-25-2007, 03:32 AM
Also why does Nadal have two versions? He's never won TMS Paris anyways.:shrug:

Because hes never lost in the city of Paris :p

Marek.
10-25-2007, 03:36 AM
How lame is this.

Alex999
10-25-2007, 03:41 AM
:haha: Are they ladies also in the "FEEL IT" campaign?

Surely then there must be a Serena "feel the ass" poster.

missbungle
10-25-2007, 03:44 AM
Mr. Disney, you've done it again!
:vomit:

Forehander
10-25-2007, 03:46 AM
haha though it looks weird but it is quite eye-catchy so i guess it's ok :D

gpcyan3
10-25-2007, 04:09 AM
I like the pictures and idea behind it too.

World Beater
10-25-2007, 04:24 AM
Am I a nerd for thinking these pictures are cool?:help:

The ad campaign itself is retarded, but the pictures are cool imo.

Oh also why give everyone else a powerful animal attribute, but give Federer the power of past greats? His head is big enough, stop filling it with this kind of shit or else it'll explode!

Also why does Nadal have two versions? He's never won TMS Paris anyways.:shrug:

so true. :lol:

World Beater
10-25-2007, 04:28 AM
:worship: Roger "Shang Tsung" Federer.

:haha:

they should have had some streaming mirkas for federer...

and some dollar bills for davydenko...

trixtah
10-25-2007, 04:31 AM
Where is the connection between horses, dragons, and heads? They should have stuck with large predators only or something. I dunno... I don't like what they've come up with anymore than anyone else.

Come on, man! Don't you watch Japanese manga!!?

World Beater
10-25-2007, 04:34 AM
I think ‘FEEL IT’ is a very good idea and I like the legends aspect with all the other great players on my photo. It makes me proud as I'm not only playing against the current players but also against history.

:spit:

please dont become the ego king. :scared: That spot is reserved for sampras.

the photos are catchy but the AD is terrible.

garad
10-25-2007, 05:50 AM
LOL, Federer's black raquet contains souls of all past legends, eternally bound in its spell... I may be a nerd too, but this is a fascinating idea :D

Obviously, not that planning this campain and spending so much money on it will turn out to be a success, but still, they had to counter those terracota blokes somehow.

garad
10-25-2007, 05:57 AM
The Federer one is particularly ridiculous. How in the world are the disembodied heads of the past tennis greats supposed to sell tennis? What is it saying to us? "this is what tennis used to be, and we're here to cash in on the past". :yeah:

:rolleyes: Nice one, Etienne.

Maybe they just want to show continuity in the sport, which sells well. Especially Europe is obsessed with history.

Action Jackson
10-25-2007, 06:01 AM
Davydenko: "FEEL the receding hairline".

Don't you mean "Feel the fix".

Action Jackson
10-25-2007, 06:03 AM
Quite easily for any half decent marketing exec.

Think about what you have to work with here...

*He's an ordinary guy who was not necessarily blessed with all the talent in the world and has reached the top 5 in his profession. Therefore he appeals to the masses who want to see a better day. Work hard and you might get there.

*He's a guy who calls Sydney for what it is, a MM tournament that only means the world to James Blake and Mr & Mrs Sydney. That means he appeals to the many who like to cut through the BS and speak their mind. He's not afraid to ruffle a few feathers and the ladies like a guy who will put his foot down (some of the time).

*His wedding pics. We all saw him groping the hell out of his wife's ass. This means he's a guy who is into a bit exhibitionsim. He has a beautiful wife. He knows it and wants the world to know it and doesn't mind showing us all. How is this appealing? A guy who will run all day and night (literally) to make a living, will call people out in broken english (which when we don't understand what he is saying, is just funny, in a nice way) and is not afraid to show his appreciation for his wife's various attributes in public.

*The match fixing. It adds intrigue to his character. Davydenko, a frail looking guy who may or may not have friends in high places Soprano style. He's a bad boy. He's controversial. A talking point. He splits opinion. Some think he is a cheat. Others think he is boring. He wins Moscow.

How do you market Davydenko? Pretty fucking easily if you ask me.

ps. Born in Ukraine, lives in Russia, wants to be Austrian. What does this mean? There is a little bit of Davydenko in all of us and he wants to be a little bit of every European nation he can think of.

Perfect description of the PMK and his wit is drier than the Atacama Desert.

alelysafina
10-25-2007, 07:01 AM
:spit: Marat "Kamehameha" Safin. :banana:



:haha::haha::haha: I love this but you know that won't be what the ATP does. They'll just put him in front of a graphic of prancing horses and urge you to "feel his thunder." :tape:

:haha: :haha: :haha:


Davydenko: "FEEL the receding hairline".


:lol: :lol: :lol:

Deboogle!.
10-26-2007, 04:23 AM
ATP takes edgy steps to boost public profile

BRIAN MILNER

From Friday's Globe and Mail
October 25, 2007 at 10:39 PM EDT

A young woman sits in a bus shelter reading her newspaper when a tennis ball suddenly bounces in front of her and shatters the glass. Others quickly follow, sending the woman fleeing for cover. The camera pans to a poster of Andy Roddick in mid-serve, aiming directly at the spot.

This is one of the edgy new advertisements being used to tout the Paris Masters tennis tournament, which will get under way on Monday. But it is much more than that.

The brief Internet spot, designed by hot Toronto ad agency Taxi 2, is part of an aggressive global marketing campaign launched by the ATP Tour. The Tour started the campaign to boost its weak public profile and increase the value of its events to sponsors and broadcasters.

Each of the ATP's 63 tournaments will be free to use any or all of the advertising, tailored for their individual markets, or none at all.

Organizers of close to 10 events, including Tennis Canada, have indicated they plan to use elements of the new campaign.

And others will be keeping a close eye on the public's response in Paris.

The marketing thrust does not stem from any problems with the game, said Michael Downey, the chief executive of Tennis Canada, which will begin using the advertising on brochures to promote next summer's Rogers Cup in Toronto.

"It's more about opportunity knocks. This is something they should be doing. They should be working on a global campaign and finding a way for most tournaments to pick it up. That's smart marketing."

In the world of big-time professional sports, the not-for-profit ATP ranks far down the list of name brands, with little or no recognition, even among die-hard tennis fans.

And while it is unlikely to ever reach the exalted status of, say, NASCAR, whose model it would love to emulate, the organization that governs the men's pro tennis circuit is determined to at least boost public awareness.

The global campaign "is only going to help. It's a lot better than being complacent," said Brad Pelletier, the managing director of IMG Canada, whose parent is a major player in the tennis world.

Extensive research conducted for the ATP in several countries revealed "fans didn't have a really good grasp of what our tour's all about," Phil Anderton, the ATP's chief marketing officer, said from London.

The public doesn't understand the links between tour events, why players choose to play certain tournaments and not others.

Or how the ATP's ranking system works or even whether tennis's biggest draws, the four Grand Slams, are part of the ATP circuit, which they are not.

"It's not rocket science," Anderton said of the branding effort, noting that other leading sports, including auto racing and golf, seek to tie together individual events under a single umbrella brand for marketing purposes.

"The fans frankly don't care who the owners of tournaments are.

"They just want a context, a structure, an understanding of why it's meaningful."

The campaign is part of a revamping of the tour, including new tournaments, more prize money and changes in its schedule.

The ATP has also been dealing with rumours of match fixing related to irregular gambling patterns spotted during a minor tournament.

"I don't want to be evasive, but I don't want to get caught up in that," Anderton, a former marketing executive with Coca-Cola, said.

"My main focus is to try and provide tools and marketing efforts for the tournaments and players that will help raise their profile."

The ATP has earmarked $4.8-million (U.S.) for marketing this year, a pittance by global standards.

So it must rely on individual tournaments to foot the bill for implementing the advertising.

The key to success depends on how many events opt in. The reason it should prove attractive is that organizers can customize the marketing to suit their local needs.

The Paris advertising features leading French players, in addition to stars such as Roger Federer.

No longer will a tournament have to rip up a costly promotional campaign if a top player pulls out, because the advertising is designed so that any tour regular can be substituted.

"We paid close attention to come up with a creative idea that was universal," said Jeremy Gayton, the vice-president of Taxi 2, whose client list includes the Toronto Raptors and Toronto FC soccer club.

Tennis Canada will feature Canadians Frank Dancevic and Daniel Nestor in its own version of the campaign, whose slogan is "Feel it."

"They'll give us a ton of bells and whistles that we can use and then modify to fit our own marketing platform," Downey said.

alfonsojose
10-26-2007, 04:32 AM
:help: :o What would fly from Nalbandian's racket? hot dogs? :tape:

alfonsojose
10-26-2007, 04:40 AM
The one in which federer serves the screaming disembodied head of Bjorn Borg at his opponents is rather disturbing

:haha: :haha: :yeah:

Regenbogen
10-26-2007, 05:13 AM
Why?? :o

ATP takes edgy steps to boost public profile



I am not certain how this is edgy. Also, a bunch of people on here would be better at this stuff.

MisterQ
10-26-2007, 05:15 AM
The one in which federer serves the screaming disembodied head of Bjorn Borg at his opponents is rather disturbing

Stay tuned as tennis returns to the birthplace of the Guillotine.

MrChopin
10-26-2007, 05:28 AM
Don't you mean "Feel the fix".

Or more dubiously, "Feel the pain." His poster could then include wads of cash swirling out of his racket.

refero*fervens
10-26-2007, 05:31 AM
:lol:
The video ad is especially dodgy.

:awww: But I love the...



...thread.

azza
10-26-2007, 05:35 AM
why the hell si that mugg Monfils on the cover?!

laure xxx
10-26-2007, 06:50 AM
The ad is terrible.

http://www.youtube.com/watch?v=6KIo81POrT0

Most people might think it's an anti-terrorism ad or something. :scared:

laure xxx
10-26-2007, 06:50 AM
why the hell si that mugg Monfils on the cover?!

He's French

Fee
10-26-2007, 06:14 PM
:help: :o What would fly from Nalbandian's racket? hot dogs? :tape:

Donuts? Or it could be like Federer's racquet except with pictures fo great food throughout tennis history.


(I don't even think he's that fat, he didn't look that bad in Cincinnati).

GonzoFed
10-26-2007, 07:05 PM
No :bs: campaign will erase the fact that these morons lost Mercedes as sponsor.

alfonsojose
10-27-2007, 12:18 AM
The ad is terrible.

http://www.youtube.com/watch?v=6KIo81POrT0

Most people might think it's an anti-terrorism ad or something. :scared:

:eek: it's so wrong and scary :( :rolleyes: If one of those balls would hit Etienne, i'd be happier :devil:

Henry Chinaski
10-27-2007, 01:08 AM
haha. have to admit I thought that ad was pretty cool. makes me laugh and there's something bizzarely sinister about it.

LaTenista
10-27-2007, 02:28 AM
Where's the one for Pics? :sad: :confused:

Fee
10-27-2007, 03:02 AM
A Pics ad would be great but only if it had a long string of :sad: :confused: flying behind his racquet.

leng jai
10-27-2007, 08:17 AM
Good job ATP. I can definitely feel the shitness of this campaign.

FedererSlam
10-27-2007, 08:44 AM
that advert is the shittest thing i have seen in a long time...I bet that alone cost a million. People here could make much better adverts.

krystlel
10-28-2007, 12:49 AM
The second video featuring Nalbandian's racquet is now on the Bercy website. http://www.fft.fr/bnpparibasmasters/2007_en/default.asp

About ten seconds is wasted with the person sitting and walking near the bench. Isn't that a big no-no in advertising to bore the viewer like that?

HNCS
10-28-2007, 07:10 AM
The second video featuring Nalbandian's racquet is now on the Bercy website. http://www.fft.fr/bnpparibasmasters/2007_en/default.asp

About ten seconds is wasted with the person sitting and walking near the bench. Isn't that a big no-no in advertising to bore the viewer like that?


so...now nalbandian is most famous for throwing rackets.....but more so, throwing rackets is what we need to feel at a tennis match. :rolleyes: right, feel it, feel the racket being thrown....

spriwi
10-28-2007, 08:16 AM
:spit:

what a retarded idea... they want some kids to start watching tennis instead of cartoons :confused:

Fee
10-28-2007, 07:59 PM
Great, the crap just keeps on coming out of this campaign.

Rafa = Fed Killa
10-28-2007, 08:08 PM
Dragons, Horses, Meteors, Bulls...

Well at least the ATP is trying to man up.

Not bad.

But why were the pansies, Federer and Gasquet included. Those two should be shooting flowers or ballet dancers.

Vass
11-01-2007, 07:27 PM
What in the blue f*** is that???!!! :spit:

kinglear
11-10-2007, 02:59 PM
It would have been better if the actual players were drawn too, as opposed to using a photo of them. I love the illustrations of Sampras, Agassi, Borg, etc. I wonder who the illustrator of that is.

Dimonator133
02-14-2008, 03:07 PM
it finally "started" today

thoughts?

Kitty de Sade
02-14-2008, 03:13 PM
Again, in typical fashion, the marketing team misfires. Unless they are content to appeal to a verrrrrry narrow demo, its not going to work.

EDIT: I just saw the graphics on the website. Wow...just...not a clue who greenlit the designs. :help:

Sunset of Age
02-14-2008, 03:24 PM
Load of crap, indeed.

tangerine_dream
02-14-2008, 03:32 PM
I'm still not feeling it.