The Season Ending WTF !!!! [Archive] - MensTennisForums.com

The Season Ending WTF !!!!

R.Federer
09-13-2007, 03:51 AM
Sorry if this is part of the wider discussion on the ATP changes. Please merge with any appropriate threads.

I didn't realize that the season ending T.M.C is going to be rechristened the season ending W.T.F!!!! What a silly name in this era of internet lingo. :mad: :lol:



What's in a name?


by: James Martin, TENNIS.com
posted: Wednesday, September 12, 2007 | Feedback (http://*****.espn.go.com/chat/mailbagESPN?event_id=13566) | Print Entry (http://sports.espn.go.com/espn/print?id=3015324&type=blogEntry)
filed under: Tennis (http://sports.espn.go.com/espn/blog/index?name=tennis&catID=Sport~850~850&catDesc=Tennis)

Like most tennis fans, I suffer from an inferiority complex. How can I help it when tennis is given short shrift in the mainstream media? Just this past weekend, I had to wait for the U.S. Open men's final to start because a football game hadn't ended. And after all that waiting I get …Liza Minnelli.
Such is life. I've come to accept that the American public will never embrace tennis the way it loves its football. I get it: Football has blood and broken bones, egomaniacal players, and those awesome pregame shows with so much faux male bonding that I grow chest hair just watching it.
Pass the beer, bro.


Tennis will never become a huge, Joe Six-pack sport and that's fine by me. The pro game should wear its niche colors proudly. But it doesn't. Commentators (yeah, you, Dick Enberg and John McEnroe, to name just two) incessantly talk about ways to "fix" the sport, which only reinforces its inferiority complex.
And the powers-that-be often shoot the game in the foot by dreaming up Byzantine ways to keep tennis as marginal as possible, or make it sound as cheesy as possible. You only have to watch the U.S. Open trophy ceremony -- an annual rite of crass game-show-style commercialism -- to see that.
But the award for bone-headed play of this season goes to the ATP. Just recently, it announced that in 2009 it's replacing the nine Masters Series events with nine "1000" status tournaments. Catchy, isn't it? Granted, this is just a change in name (it's the same nine tournaments), but it's a dumb change. The Masters Series actually has been one of the few marketing success stories in pro tennis over the past couple decades. The name has built up some cache.

That's all gone the way of the wood racket now.


By the way, there are also 500 and 250 level tournaments; the numbers, in case you didn't know (and why would you?) tie into the total number of points awarded to the winner of each tournament. The ATP says this branding will work based on "extensive consumer research" and make the tour more "fan friendly." I agree, if those fans have a fetish for meaningless numbers.


Earlier this summer, the ATP also renamed its season-ending event. No longer the Masters Cup, in 2009 it will be called the ATP World Tour Finals -- otherwise known as W.T.F. Which is also short for What the … ? One of pro tennis' greatest struggles is to help fans understand which tournaments, out of the gazillionplayed each year, matter most. The women's tour has done a terrible job at this. Yes, they have Tier I events, but can you tell me which ones are designated as Tier I? Or how many there are? Thought not.
The branding of the Masters Series was simple. "Masters" signifies importance. And before it was called the Masters Series it was dubbed the "Super Nine," another basic, intuitive branding. But 1000? It's relatively meaningless. How will fans know there's not a 2000 level event? Or a 1,000,000-level event?
Leave it to tennis to mess up one of the few things that actually works.
This is change for change's sake, and will serve to yet again confuse the fans and make them want to watch football. Speaking of which, I hear the NFL is renaming the Super Bowl the Inter-Galactic Football Championship Finals.

krakenzero
09-13-2007, 03:58 AM
hmmmmmm... I guess the content of my post should be very predictable now... WTF??

maconick
09-13-2007, 04:14 AM
Gay Name Changes!!!

Allure
09-13-2007, 04:15 AM
Cool.

FedFan_2007
09-13-2007, 04:26 AM
Time to string up EDV now. What a maroon. Fortunately there's time for Fed/Nadal/Joko to lead a coup at ATP headquarters and place their strong man in place.

Kalliopeia
09-13-2007, 04:47 AM
That is hilarious. Or at least it would be if it wasn't so sad. Change things that are fine as they are, and refuse to address real issues. Great idea.

I remember watching some final last year...it must have been Cincinnati because the commentators were actually apologizing that the final was not Federer and Nadal. I remember thinking "Way to talk up your sport, guys!" I don't get why tennis has such self-esteem issues. I totally agree with everything in this article.

Stensland
09-13-2007, 05:32 AM
if it wasn't for the shortened version: i do kinda like the new name. "world tour finals" sound great to me. :)

CmonAussie
09-13-2007, 05:42 AM
*****
###
>>>>>>>>>>>>>>>>>>>
TMC becomes WTF><???

Now the top players will probably boycott the event, because nobody would want to be referred to as the "WTF champion" <:)

Apemant
09-13-2007, 07:35 AM
Are they completely nuts? Is there anyone in the world who has any knowledge about Internet, who doesn't read WTF as what the fuck? :devil:

This better be a joke...

turkjey5
09-13-2007, 07:39 AM
globalization...everything has to sound worldwide, it's sort of pc.

natasha_nana
09-13-2007, 11:32 AM
*****
###
>>>>>>>>>>>>>>>>>>>
TMC becomes WTF><???

Now the top players will probably boycott the event, because nobody would want to be referred to as the "WTF champion" <:)

:haha: :haha: The WTF champion...lol...god help us.

laure xxx
09-13-2007, 11:36 AM
Aside from the :o acronym, it's just not even catchy. World Tour Finals? Seriously, WTF???

Doggy
09-13-2007, 11:37 AM
Muahahahaha, I want Davydenko to win this sexy title

cmurray
09-13-2007, 11:38 AM
Holy crap. Are you KIDDING ME? WTF? :spit: :haha::haha:bwhahahahahahaha.

Oh, Etienne. What would your Disney friends say to such language???

WTF. Hee.

Action Jackson
09-13-2007, 11:49 AM
I think the ATP are listening to the fans.

Usually when Disney suggests something the reaction is "What the Fuck", sorry that should be WTF.

Ferrero Forever
09-13-2007, 12:25 PM
I thought Tennis was a sport of prestiege for gentlemen and ladies. What the f**k happened to that.

smitty8
09-13-2007, 12:27 PM
:haha: WTF?!

Sunset of Age
09-13-2007, 01:08 PM
I remember watching some final last year...it must have been Cincinnati because the commentators were actually apologizing that the final was not Federer and Nadal. I remember thinking "Way to talk up your sport, guys!" I don't get why tennis has such self-esteem issues. I totally agree with everything in this article.

The only reaction one can have at THAT commentary is... you guessed it:
W.T.F.!!! :mad: :eek: :o :sad:

I too competely agree with this article. What a bunch of total nutters in controll of the ATP.

Sjengster
09-13-2007, 01:12 PM
It would be hilarious to think that a man so obsessed with marketing and image and appealing to the lowest common denominator could choose such a laughably bad name, if it wasn't so tragic at the same time. The last few WTF spots may not be as keenly contested by players in future as they are now.

Or Levy
09-13-2007, 01:26 PM
This just sent me to hysterical laughter on the floor, honestly! I mean, are they mad?

I beg someone to ask for Andy Roddick's opinion of the name change, please, please!

Burrow
09-13-2007, 01:27 PM
1000 sounds stupid, Masters Series sounds much better.

Sunset of Age
09-13-2007, 01:28 PM
I'm waiting for Djoko's imitation of Mr. Disney right now...

"WTF, WTF, WTF... " :lol:

Burrow
09-13-2007, 01:29 PM
I just read the other bit about WTF, that is really crazy.

scarecrows
09-13-2007, 01:30 PM
cool name, I knew that Mr. Diseny was new age

Action Jackson
09-13-2007, 01:33 PM
Brought to you by the ATP marketing gurus.

http://www.vam.ac.uk/images/image/27204-large.jpg

HNCS
09-13-2007, 01:34 PM
Mr.Disney never fails to amaze.

Unlike him, my responses are boring: WTF

*M*
09-13-2007, 01:56 PM
By the way, there are also 500 and 250 level tournaments; the numbers, in case you didn't know (and why would you?) tie into the total number of points awarded to the winner of each tournament. The ATP says this branding will work based on "extensive consumer research" and make the tour more "fan friendly." I agree, if those fans have a fetish for meaningless numbers.
Is this the same "extensive consumer research" from which they concluded that Round Robin was such a great idea?

Action Jackson
09-13-2007, 02:01 PM
Is this the same "extensive consumer research" from which they concluded that Round Robin was such a great idea?

Of course it is.

trixtah
09-13-2007, 02:08 PM
WTF, this is all I will be thinking about

refero*fervens
09-13-2007, 02:19 PM
OMG :haha: I had no idea that this thread was about the Tournament-soon-to-be-Formerly-known-as the Masters Cup with such a title. Ah geez, perhaps he's trying to gain attention for tennis :p for all the wrong reasons :o

alfonsojose
09-13-2007, 03:27 PM
:tape: Etienne :hearts:

FedFan_2007
09-13-2007, 03:40 PM
Roger will win WTF in 2009. WTF indeed.

Sjengster
09-13-2007, 04:11 PM
Oh God, I've suddenly realised - the premier WTF event will be held in my country, and my first time attending a major men's tournament will most likely be the WTF. I do hope that my compatriots won't mind attending the WTF without making a mockery of the whole glorious enterprise.

*M*
09-13-2007, 05:58 PM
Is it too soon to start making WTF T-shirts?

I just went to the official Tennis Masters Cup website (http://www.masters-cup.com/1/home/). I immediately got a popup asking if I would participate in a survey. Ooh, I thought, here's my chance to be a part of their "extensive consumer research". So I elected to participate, and here are the questions I was asked:

What is your age group?
What is your gender?
What is the highest level of education you have completed?
What is your annual household income level?
What is your marital status?
How many children under the age of 18 currently live in your household?
Which of the following best describes your current employment status?
Which of the following best describes the type of business, industry, or profession in which you work?
Which of the following credit cards or payment services, if any, do you currently own or have used for a transaction in the past 30 days?
Please indicate the financial services categories, if any, you, have shopped for in the last six months.
Do you own or lease your primary vehicle; that is, the vehicle you drive the most?
What make of automobile do you consider to be your primary vehicle; that is, the vehicle you drive most?
Please indicate the categories, if any, from which you have made a purchase online in the last 6 months.
Please indicate which of the following travel-related activities you have completed in the past 90 days. This includes vacation and business travel.

Unfortunately, no surprises there. What's your income and spending habits, that's all we want to know from and about you.

:confused: :sad: (Pics will be so disappointed)

World Beater
09-13-2007, 08:25 PM
my favorite is the 1000 series tournaments. How stupid! Way to ruin tennis history, Declown.

Kalliopeia
09-13-2007, 09:45 PM
Is this the same "extensive consumer research" from which they concluded that Round Robin was such a great idea?

WTF is probably what every respondent scrawled in the comments section of the surveys they were asked to fill out. And then they just thought everyone was trying to suggest names.

FedFan_2007
09-13-2007, 09:58 PM
On a more serious note, the "1000" and "500" and WTF will go the way of round-robin. I guarantee you by Sep 2008 we'll be back to the same naming "Masters Series", "Masters Cup". Monte Carlo will still be a MS, although I'm pretty sure Madrid will replace Hamburg.