The Reason for Ferrero's Decline? / Players' Ventures [Archive] - MensTennisForums.com

The Reason for Ferrero's Decline? / Players' Ventures

Stensland
09-11-2007, 01:30 PM
i'm not saying this alone is why his career's gone down the drain over the last couple of years, but it might have something to do with it. it doesn't seem like this project is just some irrelevant project he "delegates downward" in order to eventually stand in front of a finished product. and my gosh, 7 mil. €... :eek:

perhaps stuff like this keeps him from focussing on his career. because we know he can play the game beautifully, no doubt. he just has to get his mindset right.

i'm not sure if his projects have been discussed on mtf already; if so, the mods might just need to merge the threads if necessary. i think the article itself is pretty interesting.

and on the other hand: is ferrero an exception? do players invest while they're still at it or do they wait? i have no clue about business projects of other players (i just know about agassi's idaho-project), so maybe we can compile some interesting facts regarding this topic. what do players do with al their money apart from spending it lavishly like the scud? ;)

ok, here's the actual article:

------

http://www.atptennis.com/5/en/deuce/summer2007/ferrero.asp

By JAMES BUDDELL

Published: September 10, 2007

---Former ATP World No. 1 Juan Carlos Ferrero isn't waiting until he retires to begin building his business empire. The Spaniard has invested € 7 million into his own boutique hotel.---

Juan Carlos Checks into Hotel Ferrero

The front door of the old cottage opens onto the feet of the Mariola Mountain; the sun lights the sky blue of the exterior. It is an ideal place to find peace, away from the hubbub of modern life.

Most people would keep the location a secret, for fear it would become a tourist trap upon their next visit. But its owner is different.

Juan Carlos Ferrero first visited the cottage with his coach Antonio Martinez in the summer of 2002 and eventually bought the property and land totaling 120,000 square meters in the Valencia municipal of Bocairente four years ago.

“My coach and I were thinking of doing something important after tennis so we started to think about hotels,” Ferrero explained. “We wanted something close to the [Juan Carlos Ferrero] academy. We looked for a long time and finally found an old house about 15 minutes away from the academy. It was perfect."

Credit for the find must go to Martinez, his coach since the age of 10, who “pushed” Ferrero into buying it.

Martinez said: “I spotted the cottage between Onteniente and Villena and always admired the house. I’d driven past it regularly for 25 years! Juan Carlos bought the property, but it took him about two years to become enthusiastic about it.”

Both were 100 per cent involved through every stage of the renovation.

Ferrero employed Luis Sendra, a local architect and friend, to give the Masia Can Giner a new life while protecting the original structure. Sendra had previously helped build a modern house in the Equelite-Juan Carlos Ferrero Tennis Academy in Villena, where Ferrero moved to train at the age of 14.

“We started building the new structure three years ago,” said Ferrero. “But if often had to stop for three or four months to make new rooms, as the planning permission for the re-building made the process very slow, very slow.”

While the Spaniard flew around the world, from tournament to tournament, Sendra took care of the construction and Carlos Sierra’s Estudio M de I shaped the interior with elaborate designs and decoration.

“It was impossible to use my experiences of staying in a lot of hotels during my tennis career,” said Ferrero. “It is a small hotel, but there were thousands of things to decorate. I decided on some things of course… little things!”

After three years of work and seven million euros of expenditure, Hotel Ferrero was opened to the public in early July 2007. Both Ferrero and Martinez were ecstatic. “We are really satisfied, it was beyond our expectations,” said Martinez.

Situated 50 minutes from Valencia, the hotel boasts 12 luxury suites of which six have a terrace and private Jacuzzi. Wood and stone materials complement the individual coloring of each suite that house plasma television screens in the bed and bathrooms.

Natural light seeps into the library in one of the hotel’s towers, while guests can also enjoy the swimming pool, spa and fitness room. In the evening two restaurants: El Gavarra and El Goku offer guests the opportunity to taste a variety of cuisine.

The hotel provides a perfect vista, whether it is from the well-kept gardens to the tennis or paddle courts. Prices vary from 250 to 990 euros per night, for the 90 square-meter Suite 24 that also includes a dressing room, fire place and a bath tub at the feet of the bed.It can also cater for up to 500-people events and in the near future Ferrero is thinking about holding a tennis exhibition.

He’d also like to link up with his other business interests, such as the Open de Tenis de la Comunidad Valenciana – an ATP tournament that kick-starts the start of the European clay-court season each April.

Of course Ferrero is still a fearsome competitor on the court. At 27 years of age he has no plans to hang up his racquets just yet, but he remains excited about his new business venture and possible future career path. For now though, Ferrero is keeping his cards close to his chest over his next project.

“I think the career of a tennis player is very short and of course we have to think in the future,” he wisely commented. “I don’t know what is next. My tournament in Valencia is very important to me – that is where I was born – and is also one of the important businesses I want to develop in the future.

“We are thinking of new projects, new business. Just thinking. Maybe we’ll plan for a big gym in Valencia, but we’ll see.”

krystlel
09-11-2007, 01:34 PM
Interesting article, refreshing given all the Federer-Nadal-Djokovic posts of late. Thanks for posting.

I think it would be better not to link Ferrero's decline with it though.

Jimnik
09-11-2007, 01:45 PM
JCF, the entrepreneur. :yeah:

I just wonder though if a luxury hotel in the middle of no-where is going to make money. Have they done any market research into this?

I do think it's smart to do this while he's still playing. Ferrero is a good brand name and very recognizable. After he retires he'll mostly be forgotten, especially outside of Spain. Unless off course he wins another slam. :p

Stensland
09-11-2007, 01:48 PM
I think it would be better not to link Ferrero's decline with it though.

yeah the more i think about, the more i come to your conclusion. and i re-read the part where it says they've started the whole thing in 02. and that was even before he skyrocketed.

Action Jackson
09-11-2007, 01:55 PM
It's good to have outside interests and Ljubo has a hotel as well.

The game has passed Ferrero by, he used to be the fastest and have the hardest groundstrokes just landed mm inside the lines, this is not the case now and he can still pull off the good performance, just not day in and day out.

TennisGrandSlam
09-11-2007, 03:02 PM
Would Mosquito be dominant if he won A-Rod in US Open 2003 :rain:

Farenhajt
09-11-2007, 04:03 PM
It may as well be chicken-egg dilemma: maybe he senses he won't be on court much longer, OR that he's past his prime, and he slowly begins the next chapter?

savesthedizzle
09-11-2007, 04:13 PM
JCF, the entrepreneur. :yeah:

I just wonder though if a luxury hotel in the middle of no-where is going to make money. Have they done any market research into this?

I do think it's smart to do this while he's still playing. Ferrero is a good brand name and very recognizable. After he retires he'll mostly be forgotten, especially outside of Spain. Unless off course he wins another slam. :p

If it's marketed as a getaway with a beautiful view I don't see why not. It has a spa mentioned... luxury hotel with a spa in a nice setting... sounds good to me, lol. People go to random places to get away from it all and destress all the time ;)

Hope he has a lot of success with it :)

alfonsojose
09-11-2007, 04:26 PM
If the hotel offers a naked in the spa tour with Ferrero, i'm in :drool:

LeChuck
09-11-2007, 04:30 PM
Tennis shouldn't be the be all and end all in life, and it's great that Juanqui has other interests and projects in his life. Hopefully he makes a great success out of his venture.

FedFan_2007
09-11-2007, 04:43 PM
Federer will build up his hotel empire in the Maldives.

Farenhajt
09-11-2007, 04:54 PM
Federer will build up his hotel empire in the Maldives.

And it will be named "Hotelel"?

Doggy
09-11-2007, 05:14 PM
Ferrero would be successful in the adult film industry...............I'm just sayin.....actually no, it was Vicki who said this

jasmin
09-11-2007, 05:27 PM
Ferrero is one attractive man.

Sunset of Age
09-11-2007, 05:45 PM
Ferrero is one attractive man.

Not just that, he seems to have a set of brains on him as well, having started off this project in 2002 already! It's good to see players realize there's a life after tennis, and indeed, in stead of falling into the usual holes (may I just address those as 'sex, drugs & rock 'n' roll'?), getting involved in an investment which appears to be a sensible one. Good job, Juanqui! :worship:

I wish him a lot of luck with this project, and hope to be able to visit one day... :drool:

R.Federer
09-11-2007, 06:08 PM
Juan Carlos also has the academy which must have required an initial outlay, but is probably earning him money now. Federer has his charity, which is an outlay but is also a tax shelter undoubtedly. Agassi has an academy as well.

groundstroke
09-11-2007, 06:39 PM
I have no clue why Ferrero declined so much, he just needs to win two or three titles for that confidence.

aramis
09-11-2007, 07:56 PM
I have no clue why Ferrero declined so much, he just needs to win two or three titles for that confidence.

It sounds easy, but he can't even win MM clay tournaments. Well, maybe. We'll have to see next year, since I'm pretty sure he's just going to keep it cool for the rest of this season. At Wimbledon, his level did noticeably increase to something resembling his pre-2004 form and was eventually stopped by Mr. Wimbledon himself. He could have done better during the NA hardcourt swing, but he came across three brutal opponents. Lopez and Blake were just in the zone, and while I think he should have beaten Hewitt, he's still Hewitt and nobody wants to play him in the first round of a TMS.