Originally Posted by peteslamz
Does it offer BIG appearance fee?
Also there are a few other reasons:
1) it's 3 guaranteed matches, whereas tournaments you could lose early
2) those matches are all of highest quality - Monfils is the lowest-ranked player playing, so where a tourney you might get lower ranked players most of the way through, at Kooyong they're guaranteed 3 decent matches, no players outside the top 100 or anything. Forces them to get into form quickly.
3) it's in Melbourne, so the weather and related conditions are the same. Moreover, it's easier on the players mentally b/c they come a week before, don't have to move hotels, etc. So they're on the same surface in the same city with the same weather in the same hotel and are close enough to Melbourne Park so that they can practice there on the courts there, too, in between the exho. So while getting some matches in, they're also getting used to the actual AO conditions way in advance of their colleagues who are off in Sydney and New Zealand.
4) Several of the guys use this as their only AO preparation - instead of starting Jan 2, they start Jan 11. That's basically adding a whole extra week onto the off-season and considering how short that season is to begin with, an extra week is certainly valuable to them.
Sounds good to me!