Andy signs deal with Rolex - MensTennisForums.com
 
LinkBack Thread Tools
post #1 of 10 (permalink) Old 12-02-2003, 01:03 AM Thread Starter
Registered User
 
baseline ace's Avatar
 
Join Date: Sep 2003
Posts: 126
                     
Andy signs deal with Rolex

By Adrianna Outlaw
12/01/2003

Andy Roddick and Roger Federer squared off in semifinal showdowns at Wimbledon and the Tennis Masters Cup. Now, the top two players of the present time are teammates in a time honored tradition ? as athletic endorsers of Rolex watches.

The 21-year-old Roddick has signed a multi-year contract to endorse Rolex, joining Federer and Hall of Famer Chris Evert as an endorsers of the Swiss watchmaker, which has served as the official timekeeper of Wimbledon since 1979.
Wimbledon winner Federer is featured in the Rolex ad on the back cover of the current Tennis Week. A photo of Federer completing his serve tops the ad which carries the caption: "Those who dare to return his serve are only doomed to reckon with his volley."

The top-ranked Roddick will also appear in future print ads for Rolex.

Financial terms of the deal were not disclosed though Terry Lefton of the SportsBusiness Journal reports Rolex "typically pays in the low to mid six-figure range." Ken Meyerson ? president of SFX Tennis, which represents Roddick ? told Lefton he is pursing future endorsement deals for Roddick with auto makers and beverage companies.

"We like Andy's association with a blue-chip brand and like their brand being associated with 'next generation' athletes," Meyerson told the SportsBusiness Journal. "That's why it works."

The reigning U.S. Open champion, who has existing endorsement deals with Reebok and Babolat, sports his new milk mustache in the current "Got Milk?" ad campaign that launched last month.

baseline ace is offline  
Sponsored Links
Advertisement
 
post #2 of 10 (permalink) Old 12-02-2003, 02:26 AM
psychotic banana
 
J. Corwin's Avatar
 
Join Date: Sep 2002
Location: jack in the box
Posts: 15,731
                     
Re: Andy signs deal with Rolex

LOL. I was JUST gonna post that.
You beat me to it.

Although this post probably belongs in the Andy Articles thread...

Like father, like son

"For seven and a half years I've worked alongside President Reagan. We've had triumphs. Made some mistakes. We've had some sex...uh...setbacks."
George H.W. Bush, 1988

"I know how hard it is for you to put food on your family."
George W. Bush, 2000

15.5 - 40.5 ... 2,1,1 demolition job
(fan club spots are still open! )
J. Corwin is offline  
post #3 of 10 (permalink) Old 12-02-2003, 02:51 AM
Vamos Mandy :)
 
Deboogle!.'s Avatar
 
Join Date: Oct 2003
Location: Looking for Andy's forehand with Sarah and Re...
Posts: 85,829
                     
Re: Andy signs deal with Rolex

lol true that was tangerine's reason for creating the thread

Anyhoo, I read about this in passing in some article a while back, interesting that it's become a reality. And a car? hmm.... I really hope they don't overexpose him

LA Pics & Reports ~ My New Blog: Adventures of a Picky Foodie! ~ My Travel Blog

to (in no particular order): BryOns | Mandy | MarTy | Isner | Dent | Querrey | Baghdatis | Delic | Oli | N&o | Gasquet | Ferrero | Levine | Malisse | LUX | Melzer | Moya | Nishikori | Haas | Grosjean | Ancic | Mathieu | Calleri | Bolelli | Sela | Blake | more...
Deboogle!. is offline  
post #4 of 10 (permalink) Old 12-02-2003, 03:01 AM
-LIFETIME MEMBER-
 
Havok's Avatar
 
Join Date: Dec 2002
Location: Montreal
Age: 31
Posts: 9,460
                     
Andy making the money

Andy Roddick.Fernando Verdasco.Richard Gasquet.Tommy Haas





Havok is offline  
post #5 of 10 (permalink) Old 12-02-2003, 05:23 AM
Banned!
 
heya's Avatar
 
Join Date: Nov 2002
Posts: 9,580
                     
Re: Andy signs deal with Rolex

Good for him. Every spoiled teen public figure is making tons more than
he'll ever make. Ever heard of the Olsen Twins,
Hilary Duff and Frank Muniz?
heya is offline  
post #6 of 10 (permalink) Old 12-02-2003, 05:26 AM
Banned!
 
heya's Avatar
 
Join Date: Nov 2002
Posts: 9,580
                     
Re: Andy signs deal with Rolex

ah, sexy timing. Tic Toc
Just stay away from toilet paper ads.
heya is offline  
post #7 of 10 (permalink) Old 12-02-2003, 05:39 AM
Registered User
 
Prophetic's Avatar
 
Join Date: Nov 2003
Location: The lovely state of Denial
Age: 36
Posts: 629
                     
Re: Andy signs deal with Rolex

Let's all hope that he stays away from those ads for adult diapers when he's older
*shudder*

RoddickOnline.com
You know you wanna
Prophetic is offline  
post #8 of 10 (permalink) Old 12-02-2003, 07:35 AM
psychotic banana
 
J. Corwin's Avatar
 
Join Date: Sep 2002
Location: jack in the box
Posts: 15,731
                     
Re: Andy signs deal with Rolex

Whoa whoa...where did all this talk come from? Andy is just signing a deal with ROLEX.

lol

Like father, like son

"For seven and a half years I've worked alongside President Reagan. We've had triumphs. Made some mistakes. We've had some sex...uh...setbacks."
George H.W. Bush, 1988

"I know how hard it is for you to put food on your family."
George W. Bush, 2000

15.5 - 40.5 ... 2,1,1 demolition job
(fan club spots are still open! )
J. Corwin is offline  
post #9 of 10 (permalink) Old 12-02-2003, 03:28 PM
Last dance, Andy
 
tangerine_dream's Avatar
 
Join Date: Nov 2003
Location: New York New Englander
Posts: 25,446
                     
Re: Andy signs deal with Rolex

Cool, another sponsorship More money and exposure for Andy and more Andy for us to look at.

"What kind of shape am I in now? Well round is a shape." said Roddick with a laugh. "I had a very detailed retirement plan, and I feel like I've met every aspect of it: a lot of golf, a lot of carbs, a lot of fried food, and some booze, occasionally — I've been completely committed ... The results have shown."


Mugs Tennis Forums
tangerine_dream is offline  
post #10 of 10 (permalink) Old 12-02-2003, 04:56 PM
Blown Out On the Trail
 
star's Avatar
 
Join Date: Jul 2002
Posts: 62,739
                     
Re: Andy signs deal with Rolex

Rolex is a classy sponsor.
star is offline  
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the MensTennisForums.com forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in









Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.



Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome