I just spoke with Fee on the phone.
She drove the Davis Cup umpires today....Lars Graf and Fergus Murphy. Anyways, she told them that she had some friends who went to Davis Cup and had a bunch of signs. They said they saw the PMac is HAWT one and the Doug personal training one
She told then we had a "WORD." one too and Lars asked what that meant, and she told them all about the meaning of the word: "WORD"
So yeah, if Lars starts saying "WORD" all of a sudden, we know where it came from