First firing brad, now this.... has he lost his mind? He keeps this up he'll lose some fans, too.
Roddick's Scent Of Success
By Tennis Week
Andy Roddick's latest off-court success may smell like Paris Hilton and Maria Sharapova. The second-ranked Roddick has joined Hilton and Sharapova in an aromatic alliance.
Roddick, who is currently generating global headlines with reports he has fired coach Brad Gilbert, has signed a four-year endorsement deal with Parlux Fragrances, which signed Sharapova and Hilton to endorsement contracts earlier this year.
The Fort Lauderdale, Florida-based fragrance manufacturer will unveil a Roddick fragrance, possibly called "Andy", according to a published report in the current SportsBusiness Journal written by Daniel Kaplan. In addition to its existing deals with Sharapova and Hilton, Parlux holds the licenses for designer perfumes from Perry Ellis and Guess.
Andre Agassi, Carlos Moya and Gabriela Sabatini are among the other accomplished tennis players who have endorsed fragrance lines. Financial terms of Roddick's deal were not disclosed though the SportsBusiness Journal reports similar contracts pay hundreds of thousands of dollars annually with royalty sales potentially providing millions of dollars to the athlete endorser.
"It’s a big deal for Roddick because it cuts across and beyond tennis," Donald Dell, senior vice president of Clear Channel Entertainment, which owns SFX Sports, Roddick's representative, told the SportsBusiness Journal.
Roddick can look forward to another potentially profitable payday as his Reebok clothing and shoe contract expires on March 31st. Reebok is reportedly interested in retaining Roddick, it's leading tennis endorser, but may have to outbid competitors for that right.