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post #4 of (permalink) Old 07-28-2004, 01:48 AM
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Join Date: Jan 2004
Location: California
Age: 37
Posts: 93
Re: Is golf more popular than tennis?

Originally Posted by for-sure
I think there is more money in golf. Meaning that sponsors are willing to bring out the big bucks because they know they can target a certain demographic with it (rich white old guys with lots of money). This translates to lots of money in sponsorship, meaning more TV coverage.

Tennis has a more mixed demographic. Although it has been called an "elite" sport, in reality you have a mixed bag watching it; meaning demographic targeting is much harder for firms.

But great question!
And great answer! I completely agree.
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