If some people strategize, send PMs, or campaign, it's all part of the fun.
I guess it depends on your viewpoint because if some people strategize, campaign,.... to help somebody get votes, somebody on the other side of that could feel miffed.
If somebody writes something like "best MTF'er and it's not even close" to explain a vote in a match, there's somebody else who regularly chats with the author of the comment who will feel (slightly) disappointed.
Then there's this sort of comment
"I'm voting for A because I've known her longer so
B? " or "I'm voting for C because she/he's my good buddy so
I find it fake in most cases. Probably says more about my own cynical personality
than anything else but there's only very few who can write this sort of comment and get away with it (meaning that it comes across as honest to me.)
It's a coin with two sides, you see the upside, I see the downside.
It's not important anyway.