Goran had a Safin like popularity at one point IMO. (not in the "hot" department. I mean, I don't fancy Safin but I can understand why some do. Goran however?
Meaning that no matter how stupid he acted and how daft he was at times, he would just about always trigger a "Awww, he's quite a character, isn't he? Isn't he just adorable?" reaction. Annoyed the hell out of me. He'd say this really daft thing and all he'd have to do is flash that silly grin of his and people would just melt.
The fact that I loath his playing style (effective as it may have been at times) doesn't help either.
Not mentioning that he beat Rafter in the Wimbly final.