May 03, 2006 11:15 AM US Eastern Timezone
Horizon Organic(R) Makeover Program Offers Simple Steps for Going Organic; Organic Coach Shows Consumers How to Make the Switch
BROOMFIELD, Colo.--(BUSINESS WIRE)--May 3, 2006
--While the number of Americans who have tried organic foods jumped to 65 percent last year, many consumers say they need information about the organic label and why organic foods are important to healthful living and well-being.(1) In response, Horizon Organic(R), the leading manufacturer of organic dairy products, today unveiled an organic makeover initiative, partnering with moms to educate families about the benefits of organic.
Horizon Organic's makeover program features distinct steps for incorporating organic foods into a family's everyday life:
Seven Simple Steps to an Organic Lifestyle
-- Step 1
- Take inventory and read labels
-- Look inside your family's refrigerator and pantry. Be
sure to look beyond the nutritional panel to the
ingredient list. Do the labels include many ingredients
you've never heard of? Steer clear of added chemicals by
adding organic foods to your grocery lists.
-- Step 2
- Start with staples
-- It's easy to make simple choices that make a big
difference in your family's eating habits. When creating
your grocery list, start adding organic "staples" like
organic dairy, fruits and vegetables.
-- Step 3
- Refuel with snacks
-- Going too long without eating can make you feel tired and
cranky. Healthy organic snacks that include protein and
carbohydrates - like organic cheese sticks or apples -
will help keep your energy levels high throughout the
day, and they are easy grab-and-go snacks.
-- Step 4
- Make lunches fun to educate kids on organic
-- Eating habits are formed during childhood, so it's
important to consider what's in kids' lunchboxes and make
preparation fun by involving the kids - provide them with
several organic choices and let them choose what they eat
for lunch. One of the easiest ways to increase school
lunch nutrition is to pack some of your kids' favorite
foods while opting for organic alternatives where you
-- Step 5
- Look for the organic seal
-- Products that have not been certified cannot be labeled
"organic." You should look for the USDA seal on products
to know the products are organic.
-- Step 6
- Experiment with organic recipes
-- Once you have taken the step to add organic foods to your
refrigerator or pantry, use organic in your everyday
recipes to show your family that organic foods taste
great! For instance, add some blended butternut squash to
organic macaroni and cheese - this provides your family
with a vegetable and adds fun, natural color to the meal.
For variety, look for delicious recipes for any meal or
occasion online at www.horizonorganic.com.
-- Step 7
- Be a role model
-- If you lead by example and feed yourself nutritious
organic foods, your kids will develop similar healthy
eating habits. Teach your kids valuable lessons in
nutrition and good eating habits that they'll carry with
Horizon Organic's makeover program seeks to illuminate how easy it is to go organic; how simple organic choices can make a difference for families, communities and the environment; and how organic products are good for consumers because they are produced without antibiotics, added growth hormones or dangerous pesticides.
As part of the makeover program, Horizon Organic, along with registered dietician and organic makeover coach Ellie Krieger - author and TV chef - will provide all of the steps, tips and ideas that moms and families need to go organic. Specifically, they will demonstrate how one family - actress Bridgette Wilson-Sampras, her husband Pete and their two children - can incorporate organic foods into their everyday lives.
"Everyone needs help. With two kids, it's hard getting the right foods that are not only healthy but taste good," said Bridgette. "This makeover program is easy, and I can't believe how much I'm learning about food and hope my experience can serve as a model for other families."
Consumers can go online at www.horizonorganic.com
to obtain the same steps and also discover an array of tools to use for their organic makeover. The tools include organic household tips, sample grocery lists, meal plans, recipes, information on current organic research and other great resources and links.
"What I always hear from my clients is that they want to learn and understand how to eat better and feed their families," said Ellie. "Not only do you need to make it simple, you need to hand them the right tools, start out slowly and give them simple steps they can fold into their routine. Everyone starts at a different place."
As consumers grow knowledgeable about the health benefits of organic foods, they realize that simple choices like organic dairy can make a big difference in their families' lives.
About HORIZON ORGANIC
Horizon Organic, founded in 1991, was the first certified organic dairy to distribute products nationally in the United States. The company remains true to its vision for a more organic planet, purchasing milk from more than 325 certified organic dairy farms and providing certified organic dairy products to natural foods retailers and supermarkets across the country. Horizon Organic products are produced without the use of harmful pesticides, antibiotics or added growth hormones and always will be. That's the organic promise from our farmers to consumers. For more information on the growing world of organic, visit www.horizonorganic.com .
(1)Mintel, 2005. http://www.mintel.com/
Sara Unrue, 303-635-4680