I watched him beat the hell out of Rafa and then Roger in Montreal 2007 and maked my family very upset. Have loved him since that day. True love story.
Of course it worked because of his personality. I knew nothing about tennis until Montreal 2007. Learned the score system will watching him beat Rafa.
and it was such a huge upset that it got my attention. It could have easily ended quickly because he lost in R1 in Cincinnati the week after. But for some reason I remained interested. Then he made it to the final of the USO and lost that way
by this time I had already started hating Roger, so that was one more motivation because Nole was the new found threat.