My theory is that all Fed fans must be pretending.
Why the tiny hats?
It so nuts about opening the stores early. But it must be because retailers think they can make more money like that. Surely the customers who wait at midnight would also wait at 10 a.m.
It's silly. In my store they made us be there 1 hr before the store even opened, which is silly. Usually we come 30 min early. Then from 6-7 not a single person walked in my store because the rest of our strip center still wasn't open
from 7-8 one person came in and slowly shopped around for an hour, she wasn't done til after 8, so for the first 2 hours they had us open WE MADE NO MONEY
The GAP opened at 8, so then at least one store was open. Our strip center doesn't open early because people don't come to our type of center early, they go to where there's a Kohls or Sears or something... Target, Walmart, etc. We have none of that. We have J.Crew and Talbots and Coach, Ann Taylor, Coldwater Creek, etc
No one is giving away like cheap TVs at 2 am in my center so no one comes there til after they do all their crazy shopping.
So for us to open early is silly, but they always insist we do it. It's their payroll
We didn't get "busy" til about 11 am.