Posted this in GM, but as some of you won't read it there. here it goes.
I read here
he is the 7th most marketable sports player in the world right now.
Athletes from across the world have been ranked according to their marketing potential over a three-year period from this summer.
Value for money
As ever, the key tenet of this list is the search for value for money. As such, the likes of Roger Federer, David Beckham, Peyton Manning and Serena Williams – global household names and hugely marketable individuals – are not included in the rankings as the cost of an endorsement with them is likely to be at its peak, with its value, indeed, on the wane.
1- Neymar, 2- Rory McIlroy, 3- Messi, 4- Usain Bolt, 5- Ronaldo, 6- Blake Griffin, 7- Djokovic, 27- Nadal, 36- Murray