Novak Djokovic signs Mercedes endorsement
Wednesday, October 5th, 2011 at 9:59 am by Davis Robinson
The World No. 1 ranked Novak Djokovic has signed-up a sponsorship deal with German Mercedes Company, where he will be a new brand ambassador of the most prominent car manufacturer in the world.
The 2011 US Open champion Djokovic hopes to surpass 16-time Grand Slam winner Roger Federer and World No. 2 Rafael Nadal in the endorsement. Djokovic said he is very excited to become an ambassador of the world’s leading automobile company. Mercedes has given a statement that, Company is proud to sing-up with a deal along with great sportsperson Novak Djokovic. Mercedes officials said Djokovic has raised his tennis level and leading sports players in this year and also won millions of hearts worldwide.
The four-time Grand Slam winner Djokovic also under contract with Serbian telecommunications company Telekom Srbija and German nutritional supplement brand FitLine. Serbian has became the brand ambassador for Swiss watch manufacturer Audemars Piguet in August, 2011 and also signed a ten year deal with the Italian clothing group Sergio Tacchini,
The World No. 2 Rafael Nadal and Roger Federer are the other two leading tennis players in the endorsements. Spaniard, who has signed-up with Emporio Armani Jeans and Armani Underwear for the spring and summer collection and Nadal, is the first tennis player to work with in Armani shorts. Roger Federer is the other player, who had signed an endorsement by Mercedes-Benz China.