I didn't get the question about the Ricard either, I would have answered the same as Paulo, what was the point? It's like asking "Heineken or beer?".
These interviews never are interesting, but this one really is of the worst kind. It's full of mistakes too, can't they run a spelling check before publishing something on the Internet?
I agree with Puschkin's teacher, I don't know the Basques, but I think Alsaciens really are at another level in that regard compared to Bretons or Chtimis (and as a Bretonne born in Douai, I know both regions). The language, the traditions... They even have their own public holidays different from the rest of France for Eastern.
Does Paulo speak German, btw?