If he doesn't improve his ranking so that he's high enough to be seeded, he's going to have to get used to these bad draws.
It'll be a good test for him to see what he has to do to get better, and if he manages go quite far in the tournament it'll be so much more satisfying than if he had an easy draw in my opinion.
If he wants to be a top ten player, he's going to have to get used to beating these players on a regular basis. why not start now?!