Yes CD, I don't really understand either. We already have a mission statement for the Castle or am I mistaken? And what do you mean with those objectives, our personal ones or for the Castle? Please give us some further instructions, we'll be happy to get it working as far as we are able.
well lets separate the objectives altogether from the misison statement. i will deal with the objectives later on. lets just work on the mission statement.
lets look at it this way. every viable enterprise has a mission statement. we have some stuff up there in our original thread and it is no doubt excellent but in a few short words, we also need a mision statement.
my post on it above simplifies it quite a bit as to why we need a mission statement and what it is. check my post on this again.
for our long term viability, we need to let the world know who we really are.
i will give you some examples: take harley davidson. you think that they are in the business of selling motorcycles. well they are not. they are actually selling lifestyles, not motorcycles. that is how they want to think of themselves.
lets take another example: Revlon. what business do you think they are in? they are NOT in the business of selling cosmetics and the like. they like to think that they are in the business of sellong HOPE.
similarly, we must know who we are and why are we here. and even where we are going.
this will not legitimize our function in the society but will add to our long run viability. it also makes us more marketable.
go ahead and google "mission statements" and try to come up with possible mission statements for the castle. you have a pretty damn good idea of who we are and what we do and where we are going.
now we can put it together in a brief mission staatement.
we will keep all we have and the way it is presented but we also need a BRIEF mission statement.
how important is this statement? i can asure you that we are doomed to failure without it.
let me give you an example of a brief mission statement:
this for RTI (Research Triangle Institute of North Carolina)
"our mission is to improve the human condition".